【摘要】：以產(chǎn)業(yè)視角重新審視體育發(fā)展戰(zhàn)略,以產(chǎn)業(yè)手段促進(jìn)全民體育發(fā)展,是如今體育界一致的看法。這不僅是我國由傳統(tǒng)體育大國向新時(shí)期體育強(qiáng)國轉(zhuǎn)型的需要,也是我國未來新常態(tài)經(jīng)濟(jì)環(huán)境下,為經(jīng)濟(jì)發(fā)展尋找可依賴的新增長源泉的要求。隨著《國務(wù)院關(guān)于加快發(fā)展體育產(chǎn)業(yè)促進(jìn)體育消費(fèi)的若干意見》的下發(fā),全民健身首次被提升至國家戰(zhàn)略高度,我國體育產(chǎn)業(yè)的政策紅利隨之到來,將迎來廣闊的發(fā)展機(jī)遇,不僅為傳統(tǒng)體育項(xiàng)目的商業(yè)化運(yùn)作創(chuàng)造空間,也催生出一些新的體育項(xiàng)目作為實(shí)踐大眾體育的切入點(diǎn)。拓展訓(xùn)練作為一種體驗(yàn)式學(xué)習(xí)模式,在提高活動(dòng)參與者身體素質(zhì)和意志品質(zhì)方面具有正面作用和價(jià)值,是新興體育運(yùn)動(dòng)向全民健身的有利延伸,因此而成為體育健身休閑服務(wù)業(yè)中一項(xiàng)發(fā)展勢頭迅猛的商業(yè)化項(xiàng)目。拓展訓(xùn)練行業(yè)的快速發(fā)展行業(yè)格局以及競爭態(tài)勢也逐漸發(fā)生變化,少兒室內(nèi)拓展訓(xùn)練即是拓展訓(xùn)練行業(yè)在差異化競爭中探索出的細(xì)分市場,并在競爭中逐步走向成熟。然而,拓展訓(xùn)練雖然進(jìn)入我國已走過二十年,但一直徘徊在主流體育產(chǎn)業(yè)邊緣,只是近幾年才引起廣泛關(guān)注,因此在拓展訓(xùn)練的發(fā)展過程中不可避免地出現(xiàn)了一些問題,諸如拓展培訓(xùn)師的準(zhǔn)入門檻低、行業(yè)標(biāo)準(zhǔn)缺失等方面的問題尤為突出;而拓展訓(xùn)練機(jī)構(gòu)也面臨著擴(kuò)展硬軟件資源、創(chuàng)新性地合理制定新的訓(xùn)練內(nèi)容及項(xiàng)目等經(jīng)營難題。這些問題也滲透到少兒室內(nèi)拓展訓(xùn)練行業(yè)并且在少兒室內(nèi)拓展訓(xùn)練行業(yè)有所體現(xiàn)。此外,由于少兒學(xué)員在身體條件、心理素質(zhì)等方面有別與成年學(xué)員,少兒室內(nèi)拓展訓(xùn)練的組織、開展因此面臨著更為嚴(yán)苛的考驗(yàn)。而這些問題都將制約少兒室內(nèi)拓展訓(xùn)練的發(fā)展。本文以石家莊市少兒室內(nèi)拓展訓(xùn)練俱樂部作為研究對象,運(yùn)用文獻(xiàn)資料法、觀察法、問卷調(diào)查法、數(shù)理統(tǒng)計(jì)法、邏輯分析法,對石家莊市少兒室內(nèi)拓展訓(xùn)練俱樂部發(fā)展現(xiàn)狀進(jìn)行了研究。研究結(jié)果顯示:雖然石家莊市少兒室內(nèi)拓展訓(xùn)練行業(yè)屬于體育健身休閑服務(wù)市場的新生力量,處在發(fā)展的初級(jí)階段,規(guī)模小、進(jìn)入門檻低、缺乏有效地政策規(guī)范,存在有經(jīng)營離散度高、社會(huì)認(rèn)同度較低、產(chǎn)品項(xiàng)目單一化、項(xiàng)目定價(jià)較高,新產(chǎn)品開發(fā)滯后等問題,但整體來看,石家莊市少兒室內(nèi)拓展訓(xùn)各俱樂部場地選址較成功,參與消費(fèi)者消費(fèi)能力強(qiáng)、潛在消費(fèi)群體不斷擴(kuò)大,而且行業(yè)自律性較高,沒有出現(xiàn)在價(jià)格上的惡意競爭情況,行業(yè)的整個(gè)發(fā)展處于良性。此外本文認(rèn)為,專業(yè)人才資源匱乏是制約石家莊市少兒室內(nèi)拓展訓(xùn)練俱樂部長遠(yuǎn)發(fā)展的最大摯肘,教練員隊(duì)伍年齡結(jié)構(gòu)偏向青年化、教練員無證上崗、專業(yè)化程度不高以及服務(wù)理念和相關(guān)職業(yè)培訓(xùn)的缺失,導(dǎo)致了石家莊市少兒室內(nèi)拓展訓(xùn)練項(xiàng)目缺乏核心競爭力�；诖�,本文建議國家相關(guān)部門應(yīng)盡快出臺(tái)拓展訓(xùn)練行業(yè)職業(yè)資格認(rèn)定辦法,統(tǒng)一從業(yè)人員資格標(biāo)準(zhǔn),監(jiān)管機(jī)構(gòu)設(shè)定合理的行業(yè)門檻,以保障全民健身市場中消費(fèi)者的合法權(quán)益;在行業(yè)層面應(yīng)組建成立石家莊市少兒室內(nèi)拓展訓(xùn)練行業(yè)協(xié)會(huì),加強(qiáng)行業(yè)自律性;而企業(yè)應(yīng)加強(qiáng)品牌意識(shí)、轉(zhuǎn)變從業(yè)者服務(wù)理念、加快研發(fā)新項(xiàng)目;實(shí)施多元化經(jīng)營模式、差異化定價(jià)策略、拓展市場以獲得長久發(fā)展。
[Abstract]:Re-examine the sports development strategy with the industrial perspective, and promote the national sports development with the industrial means, which is the same view of the sports community nowadays. This is not only the need of our country's transformation from the traditional sports power to the new period of sports power, but also the new source of new growth for economic development in the new normal economic environment of our country. With the issuance of the State Council's Opinions on Speeding up the Development of the Sports Industry to Promote the Sports Consumption, the National Fitness for the first time is promoted to the national strategic height, and the policy bonus of the sports industry in China is coming, and will usher in a wide development opportunity. It not only creates space for the commercial operation of the traditional sports, but also gives birth to some new sports as the entry point for practicing the mass sports. The development of training, as an experience-based learning model, has a positive role and value in improving the physical quality and the will-quality of the active participants, and is an advantageous extension of the new sports to the whole people's body-building. Therefore, it becomes a rapid commercial project in the sports fitness and leisure service industry. The rapid development of the training industry and the changing of the competitive situation, the development and training of the children's interior is to expand the sub-market that the training industry has explored in the differentiation competition, and gradually become mature in the competition. However, the development of training, while entering China for 20 years, has been at the edge of the mainstream sports industry, and has only attracted wide attention in recent years, so there are some problems in the development of the development of training, such as the low threshold for the development of the trainer. The problems such as the lack of industry standard and so on are particularly prominent; and the expansion and training institutions are also faced with the expansion of hard-software resources, and the innovative and rational development of new training content and projects. These problems also penetrate into the children's indoor development and training industry, and expand the training industry in the children's room. In addition, because of the physical condition, psychological quality, and so on, the children of the children are not able to develop and train the adult students and the children's interior, thus facing a more demanding test. These problems will restrict the development of the children's indoor expansion and training. In this paper, the present situation of the development of indoor development training clubs in Shijiazhuang is studied by means of literature, observation, questionnaire, mathematical statistics and logic analysis. The results of the study show that, while the indoor development and training industry of Shijiazhuang is a new force in the sports fitness and leisure service market, it is in the primary stage of development, the scale is small, the entry threshold is low, the effective policy specification is lacking, and there is a low degree of management and low social recognition. The problem of singulation of product items, high price of the project, lagging of new product development, etc. However, in the whole, the site selection of various club sites in Shijiazhuang's children's indoor development training is successful, the participation of the consumers is strong, the potential consumption groups are expanding, and the self-discipline of the industry is high, There is no malevolent competition in price, and the whole development of the industry is in a benign state. in addition, this article is of that view that the shortage of professional resources is the limit to the long-term development of the children's indoor expansion and training club in Shijiazhuang, the age structure of the coach is biased to the youth, the coach does not work without a license, the degree of specialization is not high, and the service concept and the related vocational training are missing, It has led to the lack of the core competitiveness of the children's indoor development training project in Shijiazhuang. On the basis of this, it is suggested that the relevant departments of the state should, as soon as possible, introduce the method of expanding the professional qualification of the training industry, unify the qualification standards of the employees, and set a reasonable industry threshold to guarantee the legitimate rights and interests of consumers in the national fitness market; At the industry level, it is necessary to set up an indoor development and training association for children in Shijiazhuang, and to strengthen the self-discipline of the industry; and the enterprise should strengthen the brand consciousness, change the service concept of the practitioner, and accelerate the R & D of the new project; and implement the diversified operation mode and the differential pricing strategy. Expand the market for long-term development.
【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G812.17

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本文編號(hào)：2498603