【摘要】：當(dāng)今時(shí)代,科技文明迅猛發(fā)展,科技所產(chǎn)生的助推力也使得工藝生產(chǎn)獲得了巨大的進(jìn)步,一個(gè)城市所具備的功能正在悄無聲息的發(fā)生著巨大的改變,大城市的商區(qū)建設(shè)也正才從根本上有了改變,這種更新甚至可以說是一種概念化的升級(jí)進(jìn)步。現(xiàn)階段,城市給人們的印象則是高達(dá)建筑,建筑在發(fā)展的過程中也似乎是要演變?yōu)槌鞘�。建筑�?nèi)部具有的功能以及建造的空間所能滿足人類的需求也正在多元化,像是占地規(guī)模巨大的商業(yè)綜合體,可以同時(shí)滿足城市所擁有的建筑、交通、購(gòu)物、娛樂、住宿等功能,傳統(tǒng)消費(fèi)模式無法滿足人們自身存有的需求時(shí),商業(yè)建筑則會(huì)為人們提供相應(yīng)的高層信息供其交流,并且盡量能夠滿足各個(gè)年齡段的人群,大型的商業(yè)綜合體也必須承擔(dān)起利用時(shí)尚、豐富、多元的主題和空間互動(dòng)為消費(fèi)者帶來快樂的消費(fèi)體驗(yàn)的責(zé)任和義務(wù)。所以,本篇畢業(yè)設(shè)計(jì)要做的就是把大型購(gòu)物中心的體驗(yàn)性設(shè)計(jì)作為研究討論的主要內(nèi)容,利用總共六個(gè)章節(jié)來一一闡述商業(yè)綜合體中設(shè)計(jì)者和消費(fèi)者最為關(guān)心的公共空間的體驗(yàn)性設(shè)計(jì)在設(shè)計(jì)歷程里無法回避的問題以及理論上可行的解決方案。本篇文章中第一章節(jié)講的是選題的背、概念等基本問題,以及選取實(shí)際中的典型案例作為調(diào)研對(duì)象來闡述我國(guó)目前發(fā)展的現(xiàn)狀;第二章闡述了商業(yè)綜合體的定義、體驗(yàn)式消費(fèi)這一新型概念所含有的內(nèi)容和特點(diǎn),同時(shí)也簡(jiǎn)略描述了消費(fèi)者存在的心理行為等;第三章從體驗(yàn)式商業(yè)中的空間模式以及空間特性為切入點(diǎn),橫向?qū)Ρ确治隽怂鼈兊奶匦?第四章更加深入分析了體驗(yàn)性設(shè)計(jì)過程中所要參考的原則以及主要用到的設(shè)計(jì)方法;第五章從體驗(yàn)中感受到的不同的差異性入手,結(jié)合實(shí)際的需求,構(gòu)建了全新的體驗(yàn)性方案,力圖為后期的體驗(yàn)設(shè)計(jì)提供有效指引;第六章結(jié)合一些業(yè)內(nèi)已經(jīng)證實(shí)非常成果的案例,呼應(yīng)前面五個(gè)章節(jié)中提到的設(shè)計(jì)原則、方法以及策略等。
[Abstract]:Nowadays, with the rapid development of science and technology civilization, the propulsive force produced by science and technology has also made great progress in craft production, and the functions of a city are undergoing tremendous changes quietly. Business district construction in big cities has changed fundamentally, and this update can even be described as a conceptual upgrading progress. At this stage, the city gives people the impression of high-rise architecture, architecture in the process of development also seems to evolve into a city. The internal functions of the building, as well as the space to be built to meet the needs of human beings, are also being diversified, such as large-scale commercial complexes that can simultaneously satisfy the functions of buildings, transportation, shopping, entertainment, accommodation, and so on, which are owned by the city at the same time. When the traditional consumption pattern can not meet the needs of people themselves, commercial buildings will provide people with appropriate high-level information for their exchange, and as far as possible to meet the people of all ages, Large-scale business complexes must also assume the responsibility and obligation to take advantage of fashion, rich, diverse themes and spatial interactions to bring consumers a happy consumer experience. Therefore, what this graduation project should do is to take the experiential design of shopping malls as the main content of the research and discussion. A total of six chapters are used to illustrate the problems that designers and consumers are most concerned about in the design process of the public space experiential design and the feasible solutions in theory. The first chapter of this article talks about the basic problems such as the back of the topic, the concept and so on, as well as choosing the typical cases in practice as the investigation object to explain the present situation of the development of our country; The second chapter describes the definition of commercial complex, the content and characteristics of the new concept of experiential consumption, and also briefly describes the psychological behavior of consumers. The third chapter analyzes the characteristics of experiential commerce from the perspective of spatial patterns and spatial characteristics, and the fourth chapter makes a further analysis of the principles to be referenced in the process of experiential design as well as the main design methods used in the process of experiential design. The fifth chapter starts with the different differences experienced in the experience, combined with the actual needs, constructs a brand-new experiential scheme, and tries to provide effective guidance for the later experience design. Chapter 6, combined with some cases which have been proved to be very successful in the industry, echoes the design principles, methods and strategies mentioned in the previous five chapters.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TU247

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