【摘要】：隨著實(shí)體書(shū)店的發(fā)展受到?jīng)_擊,為改善經(jīng)營(yíng)的困窘局面。一方面政府出臺(tái)相關(guān)的扶持政策的同時(shí),實(shí)體書(shū)店自身積極尋求轉(zhuǎn)型。2011年開(kāi)始行業(yè)萎靡現(xiàn)象有所好轉(zhuǎn),2013年—2015年大量新型實(shí)體書(shū)店新成立。2016全年較2015全年新成立的實(shí)體書(shū)店數(shù)量與增速有所放緩。通過(guò)現(xiàn)象看本質(zhì),我們不去強(qiáng)調(diào)實(shí)體書(shū)店衰落的各種原因。而從時(shí)代發(fā)展,社會(huì)結(jié)構(gòu)性變革來(lái)深層剖析新型實(shí)體書(shū)店出現(xiàn)的文化內(nèi)涵——消費(fèi)文化的轉(zhuǎn)變。當(dāng)代社會(huì)從生產(chǎn)型社會(huì)轉(zhuǎn)向消費(fèi)型社會(huì),消費(fèi)文化從消費(fèi)“物”的功能性轉(zhuǎn)向消費(fèi)“物”的符號(hào)性。從消費(fèi)文化影響來(lái)分析新型實(shí)體書(shū)店建筑設(shè)計(jì),是將實(shí)體書(shū)店建筑從“圖書(shū)賣(mài)場(chǎng)”延伸到具有各種功能,構(gòu)建有不同價(jià)值觀生活的,并承擔(dān)社會(huì)責(zé)任的空間。消費(fèi)文化影響下的新型實(shí)體書(shū)店建筑設(shè)計(jì)重點(diǎn)放在使用者的情感需求上,從而使建筑設(shè)計(jì)、空間環(huán)境設(shè)計(jì)反映不同的生活方式、時(shí)代特征、追求的精神與文化內(nèi)涵。從這方面出發(fā)有利于建筑師在設(shè)計(jì)中找到理論依據(jù)與文化根源。因此從消費(fèi)文化影響的角度來(lái)研究新型實(shí)體書(shū)店是對(duì)實(shí)體書(shū)店改變的原因進(jìn)行了深層次的剖析與解答。文章分析了從新型實(shí)體書(shū)店建筑在消費(fèi)文化影響下從社會(huì)學(xué)角度轉(zhuǎn)變、建筑功能角度轉(zhuǎn)變、美學(xué)角度轉(zhuǎn)變的產(chǎn)生之下,對(duì)應(yīng)的消費(fèi)文化的社會(huì)學(xué)、消費(fèi)心理行為學(xué)、美學(xué)三個(gè)視角,提出了消費(fèi)文化影響下的新型實(shí)體書(shū)店設(shè)計(jì)改變的三個(gè)具體表現(xiàn),分別為:消費(fèi)心理分析下的空間體驗(yàn)設(shè)計(jì);差異性社會(huì)的文化內(nèi)涵表達(dá);符號(hào)化審美的空間氛圍營(yíng)造。文章圍繞新型實(shí)體書(shū)店建筑設(shè)計(jì)的這三大改變,調(diào)研分析近年國(guó)內(nèi)外一定數(shù)量的優(yōu)秀實(shí)體書(shū)店代表,從而總結(jié)出消費(fèi)文化影響下的新型實(shí)體書(shū)店建筑設(shè)計(jì)策略。
[Abstract]:With the development of the entity bookstore has been impacted, in order to improve the situation of embarrassment. On the one hand, while the government has issued relevant support policies, Bricks-and-mortar bookstores themselves are actively looking for a turnaround. Since 2011, the industry has seen a turnaround, with a large number of new bricks-and-mortar bookstores set up from 2013 to 2015. The number and growth rate of new bricks-and-mortar bookstores for the whole of 2016 slowed down from 2015. By looking at the nature of the phenomenon, we do not emphasize the various reasons for the decline of physical bookstores. From the development of the times and the social structural changes, this paper deeply analyzes the cultural connotations of the new type of real bookstores-the change of consumption culture. The contemporary society changes from the productive society to the consumptive society, and the consumption culture changes from the function of the consumption "thing" to the symbolic character of the consumption "thing". To analyze the architectural design of the new type of physical bookstore from the influence of consumption culture is to extend the physical bookstore building from the "book store" to the space with various functions, different values and social responsibility. Under the influence of consumer culture, the architectural design of a new type of entity bookstore focuses on the emotional needs of the users, so that the architectural design and the design of the space environment reflect different life styles, characteristics of the times, and the spiritual and cultural connotations pursued. From this point of view, it is helpful for architects to find the theoretical basis and cultural roots in the design. Therefore, from the perspective of the impact of consumption culture, the study of the new type of real bookstores is to analyze and answer the reasons for the change of the real bookstores at a deep level. Under the influence of consumption culture, the article analyzes the sociological and psychological behavior of consumption culture under the influence of consumption culture, the transformation of architectural function, the emergence of aesthetic perspective, and the corresponding sociological and psychological behavior of consumer culture. From three angles of view of aesthetics, this paper puts forward three concrete expressions of the change of the design of new entity bookstores under the influence of consumption culture, which are: the design of space experience under the analysis of consumption psychology, the expression of cultural connotation of different society, the expression of cultural connotation, the expression of cultural connotation and the Symbolic aesthetic space atmosphere construction. This paper focuses on the three major changes in the architectural design of new physical bookstores, and analyzes a certain number of outstanding representatives of physical bookstores at home and abroad in recent years, thus summing up the architectural design strategies of new types of physical bookstores under the influence of consumer culture.
【學(xué)位授予單位】：西安建筑科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：TU247

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