發(fā)布時(shí)間：2018-01-10 14:38

  本文關(guān)鍵詞：信息傳播視域下歷史文化景區(qū)形象設(shè)計(jì)研究　出處：《江蘇大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 歷史文化景區(qū) 形象設(shè)計(jì) 信息傳播

【摘要】：歷史文化景區(qū)作為旅游景區(qū)的分支,伴隨國民人文質(zhì)素的提高,近年來在旅游業(yè)市場化的份額也日漸增多,受到業(yè)界、學(xué)界和管理部門的重視。歷史文化景區(qū)形象作為重要的信息載體,在景區(qū)發(fā)展和旅游推廣上起著重要的作用。值得注意的是,我國歷史文化景區(qū)形象設(shè)計(jì)及推廣的水平參差不齊,究其原因,一方面關(guān)于歷史文化景區(qū)形象設(shè)計(jì)的理論討論尚處于摸索階段;另一方面歷史文化景區(qū)形象設(shè)計(jì)未能立足長遠(yuǎn),諸多追求短期效應(yīng)的設(shè)計(jì)方案反而在一定程度上制約了形象設(shè)計(jì)的推廣和使用。鑒于上述現(xiàn)狀,有必須要建立系統(tǒng)化的歷史文化景區(qū)形象設(shè)計(jì)理論體系,歸納出從形象形成-形象設(shè)計(jì)-形象傳播的鏈條化嵌入式研究框架用于指導(dǎo)設(shè)計(jì)實(shí)踐。研究中以歷史文化景區(qū)為對象,基于信息傳播的視野從設(shè)計(jì)學(xué)角度綜合設(shè)計(jì)學(xué)、傳播學(xué)、認(rèn)知心理學(xué)、地理學(xué)、旅游學(xué)等相關(guān)理論知識,運(yùn)用案例對比、問卷調(diào)查、綜合類比、總結(jié)歸納等方法,對我國歷史文化景區(qū)形象設(shè)計(jì)現(xiàn)狀進(jìn)行整理和歸納分析,探討歷史文化景區(qū)形象形成過程以及形象設(shè)計(jì)的思路、規(guī)律與方法。在論述中按照從理論研究到實(shí)踐驗(yàn)證的邏輯順序?qū)⒀芯糠譃樗膫�(gè)階段:(1)提出本研究的緣起,對國內(nèi)外相關(guān)研究概況進(jìn)行歸納,綜合闡述了研究意義、研究方法,確定技術(shù)路線;(2)對歷史文化景區(qū)形象相關(guān)概念進(jìn)行界定,分析歷史文化景區(qū)形象形成的內(nèi)在架構(gòu)與外在要素;(3)鑒于形象形成的過程和要素,提出針對性形象設(shè)計(jì)方略,主要?dú)w納出深化品牌意識、提煉地域特色、建構(gòu)傳播渠道、營造感官體驗(yàn)等設(shè)計(jì)方法;(4)以鎮(zhèn)江市歷史文化景區(qū)——西津渡歷史文化景區(qū)為個(gè)案,對其景區(qū)文化、景區(qū)形象進(jìn)行實(shí)際考察和滿意度問卷放樣。結(jié)合調(diào)研結(jié)果以及前述理論,系統(tǒng)地進(jìn)行分析和設(shè)計(jì)實(shí)踐,從信息傳播的信源至受眾,從形象設(shè)計(jì)至傳播多方位一體化地得出設(shè)計(jì)構(gòu)想,通過個(gè)案的順利執(zhí)行,從理論層面驗(yàn)證前述論點(diǎn)。綜上,歷史文化景區(qū)形象設(shè)計(jì)雖從屬于廣義的形象設(shè)計(jì)范圍,但其還應(yīng)有獨(dú)立的形象設(shè)計(jì)系統(tǒng)和規(guī)則,在考量這種規(guī)則乃至方案設(shè)計(jì)的同時(shí)必須借鑒傳播學(xué)、心理學(xué)等理論,才能夠讓這種嵌入式設(shè)計(jì)得以真正地深化。同時(shí)由于形象設(shè)計(jì)的范疇過于寬泛,形象形成的過程中不可預(yù)知的變量因素也是實(shí)時(shí)存在的,形象設(shè)計(jì)的傳播方式與方法也需要市場進(jìn)一步驗(yàn)證,上述問題都有待今后進(jìn)一步研究。
[Abstract]:Historical and cultural scenic spots as a branch of tourist attractions, with the improvement of human quality, in recent years in the tourism market share is also increasing, by the industry. As an important information carrier, the image of historical and cultural scenic spots plays an important role in the development of scenic spots and tourism promotion. The level of image design and promotion of historical and cultural scenic spots in China is not uniform. The reason is that on the one hand, the theoretical discussion on the image design of historical and cultural scenic spots is still in the exploratory stage; On the other hand, the image design of historical and cultural scenic spots can not be established in the long run, and many design schemes that pursue short-term effects restrict the promotion and use of image design to a certain extent. It is necessary to establish a systematic theoretical system of image design of historical and cultural scenic spots. Induces the chain embedded research frame from image formation-image design-image communication to guide design practice. The research takes the historical and cultural scenic spot as the object. From the perspective of design, communication, cognitive psychology, geography, tourism and other related theoretical knowledge, the application of case comparison, questionnaire survey, comprehensive class ratio. Summarize and sum up the methods of image design of historical and cultural scenic spots in our country to sort out and analyze the image of historical and cultural scenic spots and explore the process of image formation and image design ideas. In the discussion, according to the logical sequence from theoretical research to practical verification, the research is divided into four stages: 1) the origin of this study is proposed, and the related research situation at home and abroad is summarized. The significance of the research, the research methods and the determination of the technical route are comprehensively expounded. 2) defining the related concepts of the image of historical and cultural scenic spots, and analyzing the internal structure and external elements of the formation of the image of historical and cultural scenic spots; (3) in view of the process and elements of image formation, this paper puts forward a strategy of targeted image design, which mainly summarizes the design methods of deepening brand awareness, refining regional characteristics, constructing communication channels and creating sensory experience. Taking Zhenjiang Historic and Cultural Scenic spot-Xijindu Historic and Cultural Scenic area as a case, the actual investigation and satisfaction questionnaire are carried out on the scenic area culture and image of the scenic spot. Combined with the survey results and the aforementioned theory. Systematic analysis and design practice, from the source of information dissemination to the audience, from the image design to the spread of multi-directional integration of the design concept, through the smooth implementation of the case. In summary, the image design of historical and cultural scenic spots is subordinate to the broad scope of image design, but it should also have an independent image design system and rules. In considering this kind of rules and even the scheme design, we must draw lessons from the theory of communication, psychology and so on, in order to make this kind of embedded design really deepen. At the same time, the scope of image design is too broad. The unpredictable variable factors in the process of image formation also exist in real time. The communication methods and methods of image design also need to be further verified by the market. The above problems need to be further studied in the future.
【學(xué)位授予單位】：江蘇大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TU984.18

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