【摘要】：當今的時代是互聯網的時代,隨著全球經濟的不斷發(fā)展,互聯網技術也迅猛的發(fā)展起來,各種類型的網站、APP也隨之而來,其界面設計風格也隨著時代的潮流在不停的變換。如今扁平化設計成為了網站界面設計中的主流,它遵循了“少即是多”的設計理念,注重網站的信息本身,突出重點信息,優(yōu)化了以往網站界面繁復臃腫,信息不突出的弊端,在界面風格給人以簡潔規(guī)整,色彩明亮豐富視覺效果,賦予用戶體驗的愉悅性。本文從了解扁平化設計的起源、定義及特點開始,針對賦予用戶愉悅的瀏覽體驗上,分別從信息構架、界面設計風格和界面視覺元素設計中分析總結出扁平化設計在網站界面設計應用上的優(yōu)勢及表現手法,并將總結出來的這些設計理論方法運用到自己的實踐創(chuàng)作中去。筆者在創(chuàng)作過程中發(fā)現問題并解決問題,發(fā)現扁平化設計在網站設計中的應用容易導致網站整體風格過于理性單調,缺少網站主題的視覺氛圍,所以筆者針對問題,在版式布局中,加強視覺元素形象化的設計緊緊跟隨主題,大膽多樣的色彩設計、字體的創(chuàng)意設計及非常規(guī)的導航設計來豐富界面的視覺效果,賦予用戶的情感需求,給用戶帶來的愉悅瀏覽體驗。
[Abstract]:Today's era is the era of the Internet, with the continuous development of the global economy, Internet technology is also rapid development, various types of websites, APP also follows, its interface design style is also changing with the trend of the times. Nowadays, flat design has become the mainstream of website interface design, it follows the design idea of "less is more", pays attention to the website information itself, highlights the key information, optimizes the disadvantages of the complex and bloated web interface in the past, and the information is not prominent. The interface style gives people simple and regular, bright colors and rich visual effects, giving the user the pleasure of experience. This article begins with understanding the origin, definition and characteristics of flat design, aiming at the browsing experience that gives users pleasure, respectively, from the information framework, In the interface design style and interface visual element design, the advantages and expression techniques of flat design in the application of website interface design are analyzed and summarized, and these design theories and methods are applied to their own practical creation. The author discovers the problem and solves the problem in the creation process, finds the flat design in the website design application is easy to lead to the website overall style is too rational monotonous, lacks the website theme visual atmosphere, therefore the author aims at the question, In the layout, strengthen the visual element visualization design to closely follow the theme, bold and diverse color design, font creative design and unconventional navigation design to enrich the visual effect of the interface, give the emotional needs of the user. The pleasant browsing experience that brings to the user.
【學位授予單位】：上海師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TP393.092

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本文編號：2449983