【摘要】：當(dāng)今的時代是互聯(lián)網(wǎng)的時代,隨著全球經(jīng)濟(jì)的不斷發(fā)展,互聯(lián)網(wǎng)技術(shù)也迅猛的發(fā)展起來,各種類型的網(wǎng)站、APP也隨之而來,其界面設(shè)計風(fēng)格也隨著時代的潮流在不停的變換。如今扁平化設(shè)計成為了網(wǎng)站界面設(shè)計中的主流,它遵循了“少即是多”的設(shè)計理念,注重網(wǎng)站的信息本身,突出重點信息,優(yōu)化了以往網(wǎng)站界面繁復(fù)臃腫,信息不突出的弊端,在界面風(fēng)格給人以簡潔規(guī)整,色彩明亮豐富視覺效果,賦予用戶體驗的愉悅性。本文從了解扁平化設(shè)計的起源、定義及特點開始,針對賦予用戶愉悅的瀏覽體驗上,分別從信息構(gòu)架、界面設(shè)計風(fēng)格和界面視覺元素設(shè)計中分析總結(jié)出扁平化設(shè)計在網(wǎng)站界面設(shè)計應(yīng)用上的優(yōu)勢及表現(xiàn)手法,并將總結(jié)出來的這些設(shè)計理論方法運(yùn)用到自己的實踐創(chuàng)作中去。筆者在創(chuàng)作過程中發(fā)現(xiàn)問題并解決問題,發(fā)現(xiàn)扁平化設(shè)計在網(wǎng)站設(shè)計中的應(yīng)用容易導(dǎo)致網(wǎng)站整體風(fēng)格過于理性單調(diào),缺少網(wǎng)站主題的視覺氛圍,所以筆者針對問題,在版式布局中,加強(qiáng)視覺元素形象化的設(shè)計緊緊跟隨主題,大膽多樣的色彩設(shè)計、字體的創(chuàng)意設(shè)計及非常規(guī)的導(dǎo)航設(shè)計來豐富界面的視覺效果,賦予用戶的情感需求,給用戶帶來的愉悅瀏覽體驗。
[Abstract]:Today's era is the era of the Internet, with the continuous development of the global economy, Internet technology is also rapid development, various types of websites, APP also follows, its interface design style is also changing with the trend of the times. Nowadays, flat design has become the mainstream of website interface design, it follows the design idea of "less is more", pays attention to the website information itself, highlights the key information, optimizes the disadvantages of the complex and bloated web interface in the past, and the information is not prominent. The interface style gives people simple and regular, bright colors and rich visual effects, giving the user the pleasure of experience. This article begins with understanding the origin, definition and characteristics of flat design, aiming at the browsing experience that gives users pleasure, respectively, from the information framework, In the interface design style and interface visual element design, the advantages and expression techniques of flat design in the application of website interface design are analyzed and summarized, and these design theories and methods are applied to their own practical creation. The author discovers the problem and solves the problem in the creation process, finds the flat design in the website design application is easy to lead to the website overall style is too rational monotonous, lacks the website theme visual atmosphere, therefore the author aims at the question, In the layout, strengthen the visual element visualization design to closely follow the theme, bold and diverse color design, font creative design and unconventional navigation design to enrich the visual effect of the interface, give the emotional needs of the user. The pleasant browsing experience that brings to the user.
【學(xué)位授予單位】：上海師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TP393.092

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本文編號：2449983