【摘要】：2013年中國(guó)網(wǎng)絡(luò)購(gòu)物市場(chǎng)數(shù)據(jù)顯示移動(dòng)B2C購(gòu)物交易規(guī)模高達(dá)6500億元,并預(yù)計(jì)以35%的增長(zhǎng)率進(jìn)一步增大,移動(dòng)電子商務(wù)B2C已成為移動(dòng)購(gòu)物的核心模式,用戶體驗(yàn)也越來(lái)越備受關(guān)注。移動(dòng)B2C界面可用性評(píng)估除發(fā)現(xiàn)可用性問(wèn)題外還能夠通過(guò)用戶滿意度定性分析發(fā)掘出用戶隱藏的使用需求。移動(dòng)B2C應(yīng)用良好的可用性和用戶體驗(yàn)?zāi)軌蛟鰪?qiáng)用戶購(gòu)物愉悅感,增加用戶粘度,給商家?guī)?lái)更大的利潤(rùn)。因此,論文的工作具有重要的意義。 2007年第一代蘋果iPhone的問(wèn)世標(biāo)志著移動(dòng)觸控交互才正式登上歷史舞臺(tái),截止到2013年底移動(dòng)智能終端用戶己高達(dá)4.61億。當(dāng)前國(guó)內(nèi)外對(duì)移動(dòng)B2C觸控界面可用性研究相對(duì)較少,現(xiàn)有的可用性評(píng)估體系并不完全適用于當(dāng)前移動(dòng)B2C觸控應(yīng)用界面可用性評(píng)估。另一方面,現(xiàn)有移動(dòng)B2C應(yīng)用界面可用性指標(biāo)的提取比較籠統(tǒng),忽略了用戶文化習(xí)慣下的自然手勢(shì)交互對(duì)用戶體驗(yàn)的促進(jìn)和提升。 面向用戶在移動(dòng)B2C購(gòu)物過(guò)程中對(duì)觸控交互和自然手勢(shì)交互的迫切需求,開展了一系列的工作,包括以下主要工作： (1)提取應(yīng)用于移動(dòng)B2C應(yīng)用界面可用性評(píng)估的用戶體驗(yàn)要素。首先運(yùn)用用戶體驗(yàn)理論對(duì)十款中國(guó)主流移動(dòng)B2C應(yīng)用樣本進(jìn)行實(shí)證分析,系統(tǒng)地梳理出移動(dòng)購(gòu)物全部用戶體驗(yàn)的主要組成部分(注：與同伴協(xié)作完成)。然后在問(wèn)卷實(shí)驗(yàn)評(píng)估的基礎(chǔ)上提取出 應(yīng)用于面向觸控交互的移動(dòng)B2C應(yīng)用界面可用性評(píng)估的八個(gè)用戶體驗(yàn)要素。 (2)建立適應(yīng)于觸控交互,特別是適應(yīng)于用戶文化習(xí)慣下的自然手勢(shì)交互的移動(dòng)B2C界面可用性評(píng)估指標(biāo)體系。 在可用性工程理論的指導(dǎo)下,繼續(xù)深入分析用戶在使用移動(dòng)B2C應(yīng)用過(guò)程中的觸控交互體驗(yàn)要素,尤其是不同于十個(gè)基本手勢(shì)的、用戶文化習(xí)慣下的自然手勢(shì)交互,運(yùn)用問(wèn)卷調(diào)查、專家打分法和層次分析法(AHP),建立適應(yīng)于觸控交互及自然手勢(shì)交互的移動(dòng)B2C界面可用性評(píng)估指標(biāo)體系,計(jì)算出各指標(biāo)因子的權(quán)重。 (3)驗(yàn)證提出評(píng)估體系的有效性和可行性。 選擇主流移動(dòng)B2C客戶端應(yīng)用,運(yùn)用提出的可用性評(píng)估體系分別對(duì)京東商城APP和中糧我買網(wǎng)APP進(jìn)行模糊綜合評(píng)估,一方面驗(yàn)證指標(biāo)體系的有效性和可行性,另一方面通過(guò)實(shí)驗(yàn)評(píng)估發(fā)現(xiàn)京東和中糧APPs存在的界面可用性問(wèn)題,然后類比分析出主流移動(dòng)B2C應(yīng)用存在一般化的界面可用性問(wèn)題并提出面向觸控交互的界面改進(jìn)建議。 論文的工作特色,理論價(jià)值主要體現(xiàn)在以下幾方面： (1)系統(tǒng)地梳理出移動(dòng)B2C購(gòu)物全部用戶體驗(yàn)的主要組成部分,特別通過(guò)對(duì)用戶的滿意度分析定性地挖掘出潛在的用戶體驗(yàn)要素,一定程度上豐富了移動(dòng)電商用戶體驗(yàn)理論。 (2)建立了適應(yīng)觸控交互和自然手勢(shì)交互的移動(dòng)B2C界面可用性評(píng)估指標(biāo)體系,為移動(dòng)電商客戶端的評(píng)估提供理論和方法支撐。 論文的應(yīng)用價(jià)值主要體現(xiàn)在： (1)移動(dòng)B2C購(gòu)物全部用戶體驗(yàn)有助于電商企業(yè)在移動(dòng)購(gòu)物整個(gè)過(guò)程中更好地理解用戶的需求,促進(jìn)用戶體驗(yàn),提升市場(chǎng)競(jìng)爭(zhēng)力,具有潛在的商業(yè)價(jià)值。 (2)評(píng)價(jià)體系能夠有效發(fā)現(xiàn)用戶在移動(dòng)購(gòu)物過(guò)程中存在的問(wèn)題,有利于改善移動(dòng)電商客戶端應(yīng)用的可用性質(zhì)量,提升用戶使用滿意度。 (3)在對(duì)京東商城APP和中糧我買網(wǎng)APP實(shí)驗(yàn)評(píng)估基礎(chǔ)上提出的面向自然手勢(shì)交互的改進(jìn)建議除促進(jìn)移動(dòng)B2C應(yīng)用開發(fā)外,也對(duì)智能終端一些應(yīng)用開發(fā)具有指導(dǎo)意義。 目前傳感器已成為移動(dòng)終端的重要組成部分之一,用戶和設(shè)備的交互也更加智能化和多樣化,如利用距離傳感器可實(shí)現(xiàn)非接觸式手勢(shì)交互,這為用戶帶來(lái)了新的樂趣和體驗(yàn)。因此,下一步的工作是面向傳感器的交互,進(jìn)一步完善面向用戶體驗(yàn)的移動(dòng)B2C界面可用性評(píng)價(jià)體系。
[Abstract]:In 2013, China's online shopping market data shows that the mobile B2C shopping transaction scale is as high as 65 billion yuan, and the growth rate of 35% is expected to further increase, and the mobile e-commerce B2C has become the core mode of mobile shopping, and the user experience is becoming more and more concerned. The mobile B2C interface availability assessment, in addition to the discovery of availability issues, can identify the user-hidden use requirements by qualitative analysis of the user's satisfaction. The application of good usability and user experience in mobile B2C can enhance the user's feeling of shopping, increase the user's viscosity and bring more profit to the business. Therefore, the work of the thesis is of great significance. The first generation of Apple's iPhone in 2007 marked mobile touch interaction to be officially on the stage of history. By the end of 2013, the mobile intelligent end-user has been as high as 4.61 There is relatively little research on the usability of mobile B2C touch interface at home and abroad, and the existing usability evaluation system is not completely applicable to the usability evaluation of the current mobile B2C touch application interface On the other hand, the extraction of the existing mobile B2C application interface availability index is more general, and the promotion and the extraction of the user experience by natural gesture interaction under the user's cultural habits are ignored. In order to meet the urgent need of the user to interact with the touch interaction and the natural gesture during the mobile B2C shopping process, a series of work is carried out, including the following: To Work: (1) Extract Application for Mobile B2C Application Interface Availability Assessment First of all, using the user experience theory to carry out the empirical analysis of the 10 Chinese mainstream mobile B2C application samples, the main components of the overall user experience of the mobile shopping are systematically sorted out (note: with the companion Collaborate to complete). Then the questionnaire was evaluated. The eight-point usability evaluation of the mobile B2C application interface applied to the touch-control interaction is extracted on the basis of the base. a user experience element. (2) a mobile B2C interface adapted to interact with a touch, in particular a natural gesture adapted to the user's cultural habits, The usability evaluation index system. Under the guidance of the theory of availability engineering, the user's experience elements of touch interaction in the course of using the mobile B2C application are further analyzed, especially the nature of the user's culture that is different from the ten basic gestures. According to the gesture interaction, a questionnaire, an expert scoring method and a hierarchical analysis method (AHP) are used to establish an index system for evaluating the usability of a mobile B2C interface adapted to the touch interaction and the natural gesture interaction, The weight of each index factor is calculated. (3) Verification The effectiveness and feasibility of the evaluation system are selected. The main mobile B2C client application is selected, and the proposed availability evaluation system is used to make a fuzzy comprehensive evaluation on the APP and the middle grain I purchase net APP of Jingdong Mall, respectively, and one party The validity and feasibility of the surface verification index system, on the other hand, the interface availability problem of Jingdong and the middle grain APPs is found through the experiment evaluation, and then the generalized interface availability problem of the mainstream mobile B2C application is analyzed by analogy. An interface improvement proposal for touch-control interaction is presented. The work of the paper Characteristic, the theoretical value is mainly reflected in the following aspects: (1) The main components of the whole user experience of the mobile B2C shopping are systematically sorted out, especially through the full use of the user Qualitative analysis of potential user experience elements to a certain extent, the mobile e-commerce user experience theory is enriched to a certain extent. (2) a mobile B2C interface availability evaluation index system adapted to the touch interaction and the natural gesture interaction is established to provide an evaluation of the mobile e-commerce client The application value of the thesis is as follows: (1) The whole user experience of the mobile B2C shopping can help the e-commerce enterprise to better understand the user's needs in the whole process of mobile shopping and (2) the evaluation system can effectively discover the problems that the user is in the mobile shopping process and is beneficial to Improve the usability quality of the mobile e-commerce client application and improve the user's use satisfaction. (3) In addition to promoting the improvement of the natural-gesture interaction proposed on the basis of the APP and the middle-grain I-purchase network of Jingdong Mall In addition to the development of mobile B2C application, it is of guiding significance to some application development of intelligent terminal. At present, the sensor has become one of the important components of mobile terminal, and the interaction of user and equipment is more intelligent and diversified, such as utilization The distance sensor can implement non-contact gesture interaction, which brings new fun and experience to the user. Therefore, the next step is for sensing
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TP212;TP393.09

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