發(fā)布時(shí)間：2018-12-16 00:08

【摘要】：隨著網(wǎng)絡(luò)計(jì)量學(xué)與鏈接分析的不斷發(fā)展,越來(lái)越多的研究證實(shí)了單純以網(wǎng)頁(yè)之間的鏈接數(shù)量作為鏈接分析的研究指標(biāo)進(jìn)行研究的方法并不是完全可靠的。究其原因,一方面是因?yàn)樵趶?fù)雜的網(wǎng)絡(luò)環(huán)境當(dāng)中存在著大量沒(méi)有價(jià)值的鏈接,另一方面是因?yàn)樵阪溄觿?chuàng)建的背后存在這各式各樣不同的動(dòng)機(jī)。有一部分研究者試圖尋找鏈接數(shù)量在鏈接分析中的替代品,還有一部分研究者開(kāi)始著手研究鏈接產(chǎn)生的原因或者創(chuàng)建鏈接的意義。在理論研究中,國(guó)內(nèi)外一些研究者意識(shí)到傳統(tǒng)的鏈接分析理論沒(méi)有對(duì)鏈接進(jìn)行有效地分類(lèi),對(duì)于產(chǎn)生鏈接的動(dòng)機(jī)也缺乏深入的探討。因此,對(duì)網(wǎng)頁(yè)之間的鏈接動(dòng)機(jī)和網(wǎng)絡(luò)鏈接分類(lèi)的關(guān)注正逐步成為一個(gè)新的研究趨勢(shì)。本文利用行為動(dòng)機(jī)理論等基本理論模型考察網(wǎng)絡(luò)鏈接動(dòng)機(jī)及其行為。在進(jìn)行研究時(shí),把鏈接分為內(nèi)部鏈接和外部鏈接分別進(jìn)行研究；在研究外部鏈接時(shí),再根據(jù)鏈接來(lái)源網(wǎng)頁(yè)與目標(biāo)網(wǎng)頁(yè)類(lèi)型是否相同進(jìn)行分類(lèi),分別展開(kāi)研究。運(yùn)用行為動(dòng)機(jī)理論、情景模擬分析等方法,從用戶(hù)、鏈接內(nèi)容和情景綜合挖掘鏈接行為的動(dòng)機(jī),并以此為根據(jù)對(duì)動(dòng)機(jī)復(fù)雜的鏈接行為進(jìn)行類(lèi)型的甄別和篩選,從而構(gòu)建科學(xué)的鏈接分類(lèi)體系。以中外大學(xué)網(wǎng)站為例,進(jìn)行實(shí)證研究,得出相關(guān)結(jié)論。本文的創(chuàng)新點(diǎn)主要有如下幾點(diǎn)：(1)傳統(tǒng)的鏈接分析主要是通過(guò)對(duì)鏈接數(shù)量、網(wǎng)頁(yè)數(shù)量等指標(biāo)進(jìn)行定量的研究,得出相應(yīng)的結(jié)論。實(shí)際上,這是建立在一個(gè)并不嚴(yán)密的假設(shè)之上的——所有的鏈接都是有意義的,而且是無(wú)差別的。建立在這種假設(shè)上的研究結(jié)果其實(shí)并不可靠。在網(wǎng)絡(luò)的實(shí)際情況之中,存在毫無(wú)意義的鏈接；不同的鏈接又往往有著不同的內(nèi)含。要真正的運(yùn)用鏈接分析作為網(wǎng)絡(luò)計(jì)量學(xué)的研究工具,必須理清不同鏈接所蘊(yùn)含的深層意義。本文針對(duì)鏈接之間的差異,以鏈接動(dòng)機(jī)為切入點(diǎn),研究不同鏈接之間的差異,以此來(lái)完善鏈接分析理論。(2)以往的鏈接動(dòng)機(jī)與鏈接分類(lèi)研究總是局限于外部鏈接,本文分別研究了內(nèi)部鏈接和外部鏈接的鏈接動(dòng)機(jī)并對(duì)其進(jìn)行分類(lèi),從而完善整個(gè)鏈接動(dòng)機(jī)研究的體系。(3)國(guó)內(nèi)外研究者早期對(duì)于鏈接動(dòng)機(jī)的研究往往是參照借鑒引文分析的方法,直到意識(shí)到網(wǎng)絡(luò)鏈接行為和文獻(xiàn)引用行為存在著較大的差異,才逐漸轉(zhuǎn)向其他的研究方法。目前對(duì)于鏈接動(dòng)機(jī)的研究缺乏一個(gè)統(tǒng)一的標(biāo)準(zhǔn)。本文強(qiáng)調(diào)鏈接的行為屬性,從鏈接的四個(gè)要素出發(fā),借助行為動(dòng)機(jī)理論,利用情景模擬的手段,對(duì)鏈接動(dòng)機(jī)進(jìn)行了系統(tǒng)的研究。
[Abstract]:With the development of network metrology and link analysis, more and more studies have proved that the method of using the number of links between web pages as the research index of link analysis is not completely reliable. On the one hand, there are a lot of worthless links in the complex network environment, on the other hand, there are all kinds of different motives behind the link creation. Some researchers are trying to find alternatives to the number of links in link analysis, and others are beginning to study the cause of the link or the significance of creating the link. In the theoretical research, some researchers at home and abroad have realized that the traditional link analysis theory has not effectively classified the link, and there is a lack of in-depth discussion on the motivation of producing the link. Therefore, the attention to link motivation and web link classification is becoming a new research trend. In this paper, we use the behavioral motivation theory and other basic theoretical models to investigate the network link motivation and its behavior. In the research, the link is divided into internal link and external link. When the external link is studied, the link source web page is classified according to whether the link source page is the same as the target web page, and the research is carried out separately. By using behavioral motivation theory, situational simulation analysis and other methods, this paper explores the motivation of link behavior from user, link content and scenario, and selects the types of link behavior based on the complex motivation. In order to build a scientific link classification system. Take the Chinese and foreign university website as an example, carries on the empirical research, draws the related conclusion. The main innovations of this paper are as follows: (1) the traditional link analysis is mainly through the quantitative study of the number of links, web pages and other indicators, and draw the corresponding conclusions. In fact, this is based on an imprecise assumption that all links are meaningful and undifferentiated. The findings based on this hypothesis are unreliable. In the actual situation of the network, there are meaningless links; different links often contain different contents. In order to use link analysis as a research tool of network metrology, we must clarify the deep meaning of different links. Aiming at the differences between links, this paper studies the differences between links in order to perfect the theory of link analysis. (2) the previous researches on link motivation and link classification are always limited to external links. This paper studies the motivation of internal and external links and classifies them respectively. In order to perfect the whole research system of link motivation. (3) the early research on link motivation is often referred to the method of citation analysis. It was not until we realized that there was a great difference between the behavior of web link and the behavior of citation of literature that we gradually turned to other research methods. At present, there is a lack of a unified standard for the study of link motivation. This paper emphasizes the behavior attribute of link, from the four elements of link, with the help of behavioral motivation theory, using the means of situational simulation, a systematic study of link motivation is carried out.
【學(xué)位授予單位】：南京大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：G350;TP393.092

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