【摘要】：移動(dòng)互聯(lián)網(wǎng)時(shí)代到來,傳統(tǒng)媒體轉(zhuǎn)型面臨更多挑戰(zhàn),競(jìng)爭(zhēng)從PC端蔓延到了移動(dòng)端。隨著智能手機(jī)的普及,App成為了媒體們爭(zhēng)奪的新領(lǐng)地,越來越多的傳統(tǒng)媒體和新媒體推出了自研的App,但最終消失在App的浩瀚海洋里的不計(jì)其數(shù)。傳統(tǒng)媒體真的需要一個(gè)App嗎?傳統(tǒng)媒體App怎樣才能做好?本文試圖通過對(duì)國(guó)內(nèi)目前做的較為成功的傳統(tǒng)媒體App的案例的分析,希望可以總結(jié)出相關(guān)成功經(jīng)驗(yàn)。同時(shí),也對(duì)國(guó)外的傳統(tǒng)媒體App的發(fā)展?fàn)顩r和部分案例的分析,希望國(guó)外媒體的成功之路或者失敗經(jīng)驗(yàn)可供國(guó)內(nèi)傳統(tǒng)媒體們參考。傳統(tǒng)媒體App和網(wǎng)絡(luò)媒體App的對(duì)比分析,或許可以讓傳統(tǒng)媒體從熟悉互聯(lián)網(wǎng)的新聞門戶App身上學(xué)到新的思維。最后希望通過盈利模式和未來發(fā)展方向的探討,讓傳統(tǒng)媒體App的未來發(fā)展之路更加清晰。
[Abstract]:With the advent of the mobile internet era, the traditional media transformation is facing more challenges, and competition spreads from PC to mobile. With the popularity of smartphones, App has become a new territory for the media. More and more traditional media and new media have launched their own App, but finally disappeared in the vast ocean of App innumerable. Do traditional media really need a App? How can traditional media App do well? This paper attempts to sum up the relevant successful experience by analyzing the case of App, a successful traditional media in China. At the same time, it also analyzes the development of App and some cases, hoping that the success or failure experience of foreign media can be used as a reference for domestic traditional media. The comparative analysis of traditional media App and network media App may enable traditional media to learn new ideas from App, a news portal familiar with the Internet. Finally, it is hoped that the future development of traditional media App will be more clear through the discussion of profit model and future development direction.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G206

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本文編號(hào)：2366411