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網(wǎng)格化生存—媒介轉(zhuǎn)型與中文信息傳播語(yǔ)境下的網(wǎng)格設(shè)計(jì)研究

發(fā)布時(shí)間:2018-11-28 11:20
【摘要】:本文借助于法國(guó)年鑒學(xué)派的“長(zhǎng)時(shí)段”的視角,從信息傳播和媒介技術(shù)變遷的角度出發(fā),對(duì)中文語(yǔ)境下平面設(shè)計(jì)中的網(wǎng)格設(shè)計(jì)問題進(jìn)行了研究。全文主要圍繞兩個(gè)密切相關(guān)的領(lǐng)域展開:其一,是漢字的字體設(shè)計(jì)與網(wǎng)格系統(tǒng)之間的關(guān)系;其二,是以中文排版和版式為核心的網(wǎng)格系統(tǒng)的演變。本文的主體分為三部分。第一部分討論了鉛活字時(shí)代之前,也就是19世紀(jì)中葉傳教士鉛活字誕生之前的中國(guó)平面設(shè)計(jì)傳統(tǒng)中的網(wǎng)格設(shè)計(jì)問題。內(nèi)容涉及漢字書寫中的網(wǎng)格意識(shí)和中國(guó)傳統(tǒng)書籍版式中的網(wǎng)格系統(tǒng),重點(diǎn)討論了漢字與九宮格之間的關(guān)系,以及雕版和活字版中的網(wǎng)格設(shè)計(jì)變遷。第二部分對(duì)19世紀(jì)中葉傳教士字體誕生之后,中文信息傳播在鉛活字時(shí)代的網(wǎng)格設(shè)計(jì)問題進(jìn)行了討論。這一時(shí)期的中國(guó)已經(jīng)被納入到了全球化的浪潮之中,漢字的字體設(shè)計(jì)和書籍版式也不可避免的要受到歐美和日本的影響。文章圍繞現(xiàn)代中文字體和版式設(shè)計(jì)中的網(wǎng)格問題,對(duì)中文網(wǎng)格設(shè)計(jì)觀念的現(xiàn)代化過程進(jìn)行了經(jīng)驗(yàn)性的描述。第三部分是從當(dāng)代設(shè)計(jì)理論和設(shè)計(jì)實(shí)踐的角度出發(fā),在數(shù)字媒介和中文語(yǔ)境的雙重前提下,對(duì)網(wǎng)格設(shè)計(jì)的現(xiàn)狀、問題和可能性進(jìn)行建設(shè)性的研究和探討。重點(diǎn)涉及從“平面設(shè)計(jì)”到“屏面設(shè)計(jì)”的媒介轉(zhuǎn)型、基于屏顯的字體設(shè)計(jì)與網(wǎng)格之間的關(guān)系,以及網(wǎng)頁(yè)端和移動(dòng)端的信息架構(gòu)與網(wǎng)格設(shè)計(jì)之間的關(guān)系等。本文認(rèn)為,網(wǎng)格系統(tǒng)構(gòu)成了中文信息設(shè)計(jì)的基本框架和邏輯安排。在現(xiàn)代規(guī)則的挑戰(zhàn)下,漢字及其版式的網(wǎng)格設(shè)計(jì)系統(tǒng)經(jīng)歷了巨大的變化,但這并不是一種簡(jiǎn)單的自我否定,而是一種基于現(xiàn)實(shí)的自適應(yīng)安排。盡管我們今天的設(shè)計(jì)觀念深受西方現(xiàn)代設(shè)計(jì)觀念和方法的影響,但網(wǎng)格設(shè)計(jì)在漢字的平面設(shè)計(jì)傳統(tǒng)中其實(shí)一直都存在,我們今天對(duì)于漢字字體設(shè)計(jì)和信息編排的認(rèn)知仍舊與漢字的文化傳統(tǒng)密切相關(guān)。
[Abstract]:From the perspective of "long time" of the French Yearbook School, this paper studies the problem of grid design in graphic design in Chinese context from the perspective of information dissemination and media technology change. This paper mainly focuses on two closely related fields: first, the relationship between the font design of Chinese characters and the grid system; second, the evolution of the grid system with Chinese typography and typography as the core. The main body of this paper is divided into three parts. The first part discusses the grid design problem in the Chinese graphic design tradition before the lead movable type era, that is, before the birth of the missionary lead movable type in the middle of the 19th century. The content involves the grid consciousness in Chinese character writing and the grid system in Chinese traditional book layout. The relationship between Chinese character and jiugong lattice and the grid design changes in engraving and movable type are discussed. The second part discusses the grid design of Chinese information dissemination in the leading-type era after the birth of the Missionary font in the middle of the 19th century. In this period, China has been brought into the tide of globalization, and the typography and typography of Chinese characters will inevitably be influenced by Europe, America and Japan. Focusing on the grid problems in modern Chinese font and layout design, this paper gives an empirical description of the modernization process of the concept of Chinese grid design. The third part is from the contemporary design theory and the design practice angle, under the digital medium and the Chinese context dual premise, carries on the constructive research and the discussion to the grid design present situation, the question and the possibility. It focuses on the media transformation from "graphic design" to "screen design", the relationship between font design based on screen display and grid, and the relationship between information architecture and grid design on web and mobile side. This paper holds that the grid system constitutes the basic framework and logical arrangement of Chinese information design. Under the challenge of modern rules, the grid design system of Chinese characters and its layout has undergone tremendous changes, but this is not a simple self-denial, but an adaptive arrangement based on reality. Although our concept of design today is deeply influenced by western modern design concepts and methods, grid design has always existed in the traditional graphic design of Chinese characters. Our understanding of font design and information arrangement is still closely related to the cultural tradition of Chinese characters.
【學(xué)位授予單位】:中國(guó)藝術(shù)研究院
【學(xué)位級(jí)別】:博士
【學(xué)位授予年份】:2017
【分類號(hào)】:TP393.02

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