微博在體育賽事傳播中的應用研究
發(fā)布時間：2018-11-23 17:14
【摘要】：在國內(nèi)門戶網(wǎng)站里，新浪微博是第一家在線提供微博服務的網(wǎng)站，它興起于2009年8月。國內(nèi)關(guān)于微博研究有很多,方向也各不相同,但是完整詳細闡述微博的發(fā)展歷史、營運原理、傳播途徑等問題的文章還很不多,大多集中在就某一問題的短篇研究上。本文介紹了微博的發(fā)展,國外的Twitter、在國內(nèi)發(fā)展迅速并具典型性的新浪微博。由于微博人人參與、即時更新、參與互動性強等特點，，正符合了體育新聞傳播的要求，微博對體育信息傳播的推動力量不可小覷。本文采用了文獻查閱法、實證分析法、內(nèi)容分析法等方法，從微博的定義、功能、特征、現(xiàn)狀等不同側(cè)重點對這一新鮮事物進行了全面、系統(tǒng)的分析和研究。 在新媒體時代，網(wǎng)絡信息成為公眾了解社會動態(tài)的主要方式之一。在新聞報道中，微博也慢慢顯露出它的作用，在體育賽事報道中也發(fā)揮其不可或缺的作用。作為剛時興起來的新傳媒，微博為體育賽事報道提供了良好發(fā)展空間。譬如在2010年廣州亞運會期間，很多門戶網(wǎng)站體育頻道與亞運會各項活動，積極緊密切合作。本文結(jié)合2010年廣州亞運會期間微博對賽事的報道情況，借鑒各大門戶網(wǎng)站的微博欄目對熱點賽事、熱點體育人物報道的鮮活案例，對微博的發(fā)展現(xiàn)狀和功能特點進行了詳細充分研究，對微博在大型體育賽事傳播的推動作用及未來發(fā)展趨勢進行分析和展望，找出微博在信息傳播特別是體育賽事信息傳播方面的突破和弊端，進而探討怎樣使微博成為體育信息傳播發(fā)揮著重要作用的傳播模式。 本文以傳播學理論為導向，以大型體育賽事微博報道、體育焦點人物的個案分析為例，多角度研究微博在體育賽事報道中的作用，探求在重大體育賽事傳播時，微博特有的傳播特征，研究體育賽事傳播的新途徑，增強體育賽事的傳播效果，更好的為體育賽事服務。對于在體育賽事報道中微博存在的問題，提出了幾點微博報道改善意見，為微博在體育賽事中的報道，奠定了理論基礎(chǔ)。
[Abstract]:Among domestic portals, Sina Weibo, the first online service offering Weibo, began in August 2009. There are a lot of studies on Weibo in China, and their directions are different. However, there are few articles on the development history, operation principle, communication way and so on of Weibo, most of which are focused on the short research on a certain problem. This paper introduces the development of Weibo. Twitter, from abroad has developed rapidly in China. Due to the characteristics of Weibo's participation, instant update and strong interaction, it is in line with the requirements of sports news dissemination, and the impetus for sports information dissemination is not to be underestimated by Weibo. This paper adopts the methods of literature reference, empirical analysis, content analysis and so on, and makes a comprehensive and systematic analysis and study of this new thing from the different emphases of Weibo's definition, function, characteristics and current situation. In the new media era, network information has become one of the main ways for the public to understand the social dynamics. In news reports, Weibo also slowly revealed its role, sports events in the report also played an indispensable role. As the new media, Weibo provides a good development space for sports events. For example, during the 2010 Guangzhou Asian Games, many portal sports channels actively and closely cooperate with the activities of the Asian Games. Based on Weibo's coverage of the events during the 2010 Asian Games in Guangzhou, this paper draws lessons from Weibo column of major portals to report fresh cases of hot events and hot sports figures. This paper makes a detailed and full study of Weibo's development status and functional characteristics, analyzes and prospects the driving role and future development trend of Weibo in the dissemination of large-scale sports events. To find out Weibo's breakthrough and malpractice in information communication, especially in sports events, and then discuss how to make Weibo play an important role in the dissemination of sports information. This paper, guided by the theory of communication, taking Weibo's report of large-scale sports events and the case analysis of sports focal figures as examples, studies from various angles the role of Weibo in the reporting of sports events, and explores the role of Weibo in the spread of major sports events. Weibo's unique communication characteristics, the study of new ways of sports communication, enhance the communication effect of sports events, better serve for sports events. In view of the problems existed in Weibo's report on sports events, this paper puts forward some suggestions to improve the report of Weibo, which lays a theoretical foundation for the report of Weibo in sports events.
【學位授予單位】：武漢體育學院
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TP393.092
本文編號：2352195
[Abstract]:Among domestic portals, Sina Weibo, the first online service offering Weibo, began in August 2009. There are a lot of studies on Weibo in China, and their directions are different. However, there are few articles on the development history, operation principle, communication way and so on of Weibo, most of which are focused on the short research on a certain problem. This paper introduces the development of Weibo. Twitter, from abroad has developed rapidly in China. Due to the characteristics of Weibo's participation, instant update and strong interaction, it is in line with the requirements of sports news dissemination, and the impetus for sports information dissemination is not to be underestimated by Weibo. This paper adopts the methods of literature reference, empirical analysis, content analysis and so on, and makes a comprehensive and systematic analysis and study of this new thing from the different emphases of Weibo's definition, function, characteristics and current situation. In the new media era, network information has become one of the main ways for the public to understand the social dynamics. In news reports, Weibo also slowly revealed its role, sports events in the report also played an indispensable role. As the new media, Weibo provides a good development space for sports events. For example, during the 2010 Guangzhou Asian Games, many portal sports channels actively and closely cooperate with the activities of the Asian Games. Based on Weibo's coverage of the events during the 2010 Asian Games in Guangzhou, this paper draws lessons from Weibo column of major portals to report fresh cases of hot events and hot sports figures. This paper makes a detailed and full study of Weibo's development status and functional characteristics, analyzes and prospects the driving role and future development trend of Weibo in the dissemination of large-scale sports events. To find out Weibo's breakthrough and malpractice in information communication, especially in sports events, and then discuss how to make Weibo play an important role in the dissemination of sports information. This paper, guided by the theory of communication, taking Weibo's report of large-scale sports events and the case analysis of sports focal figures as examples, studies from various angles the role of Weibo in the reporting of sports events, and explores the role of Weibo in the spread of major sports events. Weibo's unique communication characteristics, the study of new ways of sports communication, enhance the communication effect of sports events, better serve for sports events. In view of the problems existed in Weibo's report on sports events, this paper puts forward some suggestions to improve the report of Weibo, which lays a theoretical foundation for the report of Weibo in sports events.
【學位授予單位】：武漢體育學院
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TP393.092
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