【摘要】：通過半結(jié)構(gòu)化深度訪談,探討投資者網(wǎng)絡信息搜尋方式、選擇不同方式的原因及相關(guān)因素對網(wǎng)絡信息搜尋行為的影響。綜合分析19位個體股票投資者(簡稱"投資者")的訪談數(shù)據(jù),發(fā)現(xiàn)投資者網(wǎng)絡信息行為具有不同特征:一些投資者僅通過瀏覽的方式獲取信息,多數(shù)則通過瀏覽為主、搜索為輔的搜尋方式獲取信息;大多數(shù)投資者在獲取投資信息的過程中都傾向于后者;投資者的投資經(jīng)驗及投資模式一定程度上影響投資者信息搜尋方式的選擇。
[Abstract]:Through semi-structured in-depth interviews, this paper discusses the search methods of investors' network information, the reasons of choosing different ways and the influence of relevant factors on the behavior of network information search. Synthetically analyzing the interview data of 19 individual stock investors (referred to as "investors"), it is found that the behavior of investors' network information has different characteristics: some investors obtain information only through browsing, and most of them get information through browsing. Most investors tend to the latter in the process of obtaining investment information. To some extent, investors' investment experience and investment mode affect the choice of investors' information search methods.
【作者單位】： 南開大學商學院信息資源管理系;
【基金】：中央高�；究蒲袠I(yè)務費專項資金項目“投資者網(wǎng)絡信息搜尋行為模式研究”(項目編號:NKZXB10086) 天津市社會科學規(guī)劃項目“天津市大學生網(wǎng)絡信息行為模式與倫理認知研究”(項目編號:TJTQ10-665)研究成果之一
【分類號】：TP393.09;G354

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