本文選題：微博 + 健康傳播��； 參考：《中國健康教育》2016年02期

【摘要】：目的通過微博實踐,總結(jié)微博健康信息傳播規(guī)律,提出微博健康信息傳播的建議。方法每天發(fā)布一定數(shù)量兒童健康相關(guān)微博和適量關(guān)注粉絲來擴大影響力和二度人脈;分析相關(guān)用戶的微博,對比差異,總結(jié)微博健康信息傳播規(guī)律。結(jié)果截至2014年5月17日共發(fā)布微博316篇,粉絲量664,主頁瀏覽量691,達到一定的微博實踐效果。通過相關(guān)用戶微博的內(nèi)部比較,總結(jié)出權(quán)威健康教育機構(gòu)活躍度最低,傳播效果最差;商業(yè)網(wǎng)站發(fā)布科普信息最多,活躍度最高;商業(yè)機構(gòu)與意見領(lǐng)袖均不同程度地發(fā)布商業(yè)廣告信息;醫(yī)療機構(gòu)多使用微博進行日常工作宣傳的特點。結(jié)論微博健康信息的傳播效果需要長期積累、微博需要有人或團隊專職運營以保證傳播的持續(xù)性、一致性,內(nèi)容的科學性以及信息的覆蓋人群、微博發(fā)布的內(nèi)容及形式需要在堅持可行性基礎(chǔ)上追求多樣化的規(guī)律。不同機構(gòu)、公司與個人都有意使用了微博進行傳播,大量泛濫的信息,對專業(yè)的健康教育機構(gòu)帶來新的挑戰(zhàn),建議加強對于網(wǎng)絡(luò)的應用和研究,發(fā)展健康教育。
[Abstract]:Objective to summarize the law of health information transmission in Weibo through Weibo practice and put forward some suggestions on Weibo health information transmission. Methods A certain number of children's health-related Weibo and appropriate attention to fans were published every day to expand their influence and second contact, and the Weibo of related users was analyzed, the differences were compared, and the rules of Weibo health information transmission were summarized. Results as of May 17, 2014, a total of 316 Weibo articles were published, with 664 followers and 691 page views, which achieved a certain practical effect of Weibo. Through the internal comparison of the relevant user Weibo, it is concluded that the authoritative health education institutions have the lowest activity degree and the worst spreading effect, and the commercial websites publish the most popular science information and the highest degree of activity. Commercial organizations and opinion leaders publish commercial advertising information to varying degrees, and medical institutions use Weibo to promote their daily work. Conclusion the effect of Weibo health information transmission should be accumulated for a long time, and Weibo should be operated full-time by someone or team to ensure the continuity, consistency, scientific content and information coverage of the population. The content and form of Weibo release need to pursue the law of diversification on the basis of feasibility. Different organizations, companies and individuals have intentionally used Weibo to spread information, which brings new challenges to professional health education institutions. It is suggested that the application and research of the network should be strengthened, and health education should be developed.
【作者單位】： 四川大學華西公共衛(wèi)生學院;湖北省荊州市疾病預防控制中心;
【分類號】：TP393.092;R193

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