本文選題：心理學(xué) + 用戶黏度�。� 參考：《江南大學(xué)》2014年碩士論文

【摘要】：社交網(wǎng)站的興起引發(fā)了社交方式的革命，而移動(dòng)社交應(yīng)用的發(fā)展浪潮又將社交活動(dòng)推進(jìn)到了一個(gè)全新的發(fā)展階段�？萍嫉母咚侔l(fā)展和繁忙的生活節(jié)奏并沒有淡化人們的社交需求，，而是將用戶的這種需求從更為快速有效的層面上進(jìn)行了滿足。越來(lái)越多的用戶通過(guò)移動(dòng)社交在繁忙的生活和朋友取得聯(lián)系，高科技的社交方式跨越了傳統(tǒng)社交的種種限制將人們更緊密的聯(lián)系在了一起。 當(dāng)前移動(dòng)社交應(yīng)用的同質(zhì)化傾向日趨嚴(yán)重，如何在眾多的移動(dòng)社交應(yīng)用中脫穎而出并博得用戶的長(zhǎng)期喜愛成為了各大移動(dòng)社交應(yīng)用服務(wù)商關(guān)注的焦點(diǎn)。本課題就是以此為研究的出發(fā)點(diǎn)，以心理學(xué)相關(guān)理論及用戶研究為基礎(chǔ)，力圖為移動(dòng)社交應(yīng)用的用戶黏度提升提出全新的、系統(tǒng)化和理論化的設(shè)計(jì)方法。 本課題從心理學(xué)相關(guān)理論及用戶研究出發(fā)，主要從三個(gè)維度出發(fā)：動(dòng)機(jī)心理中的激勵(lì)理論以及社會(huì)心理理論和認(rèn)知心理。其中認(rèn)知心理對(duì)于提升用戶對(duì)于應(yīng)用用戶界面的滿意度具有重要意義，而用戶的滿意度又是用戶黏度增強(qiáng)的有力保證；激勵(lì)理論及社會(huì)心理對(duì)用戶的行為具有強(qiáng)烈的激發(fā)作用，能夠增強(qiáng)用戶的訪問(wèn)行為從而提升用戶黏度。筆者針對(duì)這三個(gè)維度展開了全方位的用戶調(diào)查，在用戶調(diào)查的基礎(chǔ)上最終得出了移動(dòng)社交應(yīng)用用戶黏度影響因素。之后在明確影響因素的情況下將各因素與實(shí)際案例結(jié)合進(jìn)行分析，找出影響因素在實(shí)際案例設(shè)計(jì)中的運(yùn)用思路及具體表現(xiàn)形式。以此為依據(jù)，最終得出移動(dòng)社交應(yīng)用用戶黏度增強(qiáng)方法并通過(guò)設(shè)計(jì)實(shí)踐對(duì)設(shè)計(jì)方法予以體現(xiàn)。
[Abstract]:The rise of social networking sites has led to a revolution in social networking, and the development of mobile social applications has pushed social activities to a new stage of development. The rapid development of technology and the busy pace of life do not play down the social needs of people, but to meet the needs of users from a faster and more effective level. More and more users are making contact with their friends through mobile social activities, and the high-tech social way surmounts the limitations of traditional social networks and brings people closer together. Nowadays, the trend of homogenization of mobile social applications is becoming more and more serious. How to stand out in many mobile social applications and win the long-term love of users has become the focus of attention of the major mobile social application service providers. Based on the theory of psychology and user research, this paper tries to put forward a new, systematic and theoretical design method for the user viscosity of mobile social application. This subject starts from the theory of psychology and user research, mainly from three dimensions: motivation theory in motivation psychology, social psychological theory and cognitive psychology. Cognitive psychology plays an important role in promoting the user's satisfaction with the user interface, and the user's satisfaction is the strong guarantee of the user's viscosity, and the motivation theory and social psychology have a strong stimulating effect on the user's behavior. It can enhance the user's access behavior and improve the user's viscosity. The author carried out a comprehensive user survey on these three dimensions, and finally got the influencing factors of user viscosity of mobile social application on the basis of user survey. In the case of clear impact factors combined with the actual case analysis to find out the influence factors in the actual case design of the application of ideas and specific forms of expression. Based on this, the user viscosity enhancement method of mobile social application is obtained, and the design method is embodied through design practice.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TP393.092

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