本文選題：電子商務平臺 + 用戶體驗��； 參考：《四川美術學院》2017年碩士論文

【摘要】：伴隨信息服務業(yè)的飛速發(fā)展,電子商務的發(fā)展日新月異。以淘寶,京東,當當網為代表的購物網站逐漸發(fā)展成為綜合性的電子商務平臺。網絡購物已經成為大部分人不可或缺的生活元素。體驗經濟的到來,使得各大購物網站開始注重通過提升用戶體驗來提高購買量,擴大經濟效益。用戶體驗儼然成為一種產品的設計策略。人們每天都要接觸上百種不同的用戶體驗,只有最明確交互形式才能讓人過目不忘,這就要求各大電子商務網站需要關注用戶在體驗產品時的每一個細節(jié),從用戶體驗最容易忽略的微交互的角度,結合宏觀交互,創(chuàng)建一種新的交互模型,改善電子商務網站中存在的問題,把用戶體驗提升到更高層次。本論文就是以微交互為契入點,從細節(jié)入手,以微交互的設計理念為出發(fā)點,站在用戶的角度進行產品的細節(jié)交互,對所有的細節(jié)都有足夠的關注。由此,將用戶體驗的概念落實到具體方法和原則上。對于用戶來說,微交互不僅僅是細節(jié),更是情感的聯系,心情的愉悅,設計關懷的體現。本文的內容歸納共五個章節(jié)。其中論文第四章節(jié)為主要重點章節(jié)。第一章緒論。通過對電子商務的背景,發(fā)展以及趨勢的分析,歸納總結出用戶體驗在電子商務網站中的重要性。闡述了論文的研究內容與研究意義,提出論文的四個研究方法。第二章微交互與用戶體驗。界定了微交互的概念,介紹了微交互的結構。通過總結電子商務網站中的體驗層級關系,指出微交互在用戶體驗中起著關鍵作用。第三章電子商務網站中的行為邏輯與微交互。本論文通過結合電子商務網站中的購物流程,指出網站購物流程中存在的微交互不同體現,即注冊與登陸中的微交互,商品選擇過程中的微交互,結算過程中的微交互以及評價系統(tǒng)中的微交互。第四章電子商務網站中的微交互設計。根據以上章節(jié)的梳理,結合案例分析,總結出電子商務網站中微交互的可取之處以及存在的問題,并提出相應的關于微交互如何設計的一些觀點和方法。第五章總結與展望。簡述論文主要的研究成果,展望未來微交互設計的發(fā)展。論文的創(chuàng)新點是通過研究微交互的結構,以電子商務的購物流程為切入點,總結出購物流程中的微交互設計的觀點和一些方法。讓整個設計觀點具有實際的應用價值,能夠切實滿足用戶需求,提高電子商務網站的成交量。
[Abstract]:With the rapid development of information service industry, the development of electronic commerce changes with each passing day. Taobao, JingDong, Dangdang as the representative of shopping websites have gradually developed into a comprehensive e-commerce platform. Online shopping has become an indispensable element of life for most people. With the coming of experience economy, all shopping websites begin to pay attention to increasing purchase quantity and expanding economic benefit by improving user experience. User experience has become a product design strategy. People are exposed to hundreds of different user experiences every day, and only the most explicit form of interaction can be forgotten. This requires that the major e-commerce sites pay attention to every detail of the user's experience of the product. From the point of view of micro-interaction, which is the most easily ignored by user experience, a new interaction model is created, which can improve the problems existing in e-commerce websites and elevate the user experience to a higher level. This paper is based on the micro interaction as the entry point, starting from the details, the design concept of micro interaction as the starting point, standing in the perspective of the user for product detail interaction, all the details are paid enough attention to. Thus, the concept of user experience will be implemented into specific methods and principles. For users, micro-interaction is not only detail, but also emotional connection, mood pleasure and design care. The content of this paper is summarized in five chapters. Among them, the fourth chapter is the main key chapter. The first chapter is introduction. By analyzing the background, development and trend of e-commerce, the importance of user experience in e-commerce website is summarized. This paper expounds the research content and significance of the paper, and puts forward four research methods. Chapter 2: micro interaction and user experience. The concept of micro-interaction is defined and the structure of micro-interaction is introduced. By summing up the experience level relationship in e-commerce website, it is pointed out that micro interaction plays a key role in user experience. Chapter 3: behavioral logic and micro interaction in e-commerce websites. By combining the shopping process of e-commerce website, this paper points out that the micro-interaction in the shopping process of the website is different, that is, the micro-interaction in registration and landing, the micro-interaction in the process of commodity selection. The micro-interaction in the settlement process and the micro-interaction in the evaluation system. The fourth chapter is the design of micro-interaction in e-commerce website. According to the combing of the above chapters, combined with the case analysis, this paper summarizes the merits and problems of micro-interaction in e-commerce websites, and puts forward some viewpoints and methods on how to design micro-interaction. Chapter five summarizes and prospects. This paper briefly describes the main research results and looks forward to the future development of micro-interaction design. The innovation of this paper is to summarize the viewpoint and some methods of micro-interaction design in shopping process by studying the structure of micro-interaction and taking the shopping flow of electronic commerce as the breakthrough point. So that the whole design view has practical application value, can meet the needs of users, and improve the transaction volume of e-commerce websites.
【學位授予單位】：四川美術學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TP393.092

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本文編號：2017273