本文選題：電子商務(wù)平臺(tái) + 用戶體驗(yàn)　； 參考：《四川美術(shù)學(xué)院》2017年碩士論文

【摘要】：伴隨信息服務(wù)業(yè)的飛速發(fā)展,電子商務(wù)的發(fā)展日新月異。以淘寶,京東,當(dāng)當(dāng)網(wǎng)為代表的購(gòu)物網(wǎng)站逐漸發(fā)展成為綜合性的電子商務(wù)平臺(tái)。網(wǎng)絡(luò)購(gòu)物已經(jīng)成為大部分人不可或缺的生活元素。體驗(yàn)經(jīng)濟(jì)的到來(lái),使得各大購(gòu)物網(wǎng)站開(kāi)始注重通過(guò)提升用戶體驗(yàn)來(lái)提高購(gòu)買(mǎi)量,擴(kuò)大經(jīng)濟(jì)效益。用戶體驗(yàn)儼然成為一種產(chǎn)品的設(shè)計(jì)策略。人們每天都要接觸上百種不同的用戶體驗(yàn),只有最明確交互形式才能讓人過(guò)目不忘,這就要求各大電子商務(wù)網(wǎng)站需要關(guān)注用戶在體驗(yàn)產(chǎn)品時(shí)的每一個(gè)細(xì)節(jié),從用戶體驗(yàn)最容易忽略的微交互的角度,結(jié)合宏觀交互,創(chuàng)建一種新的交互模型,改善電子商務(wù)網(wǎng)站中存在的問(wèn)題,把用戶體驗(yàn)提升到更高層次。本論文就是以微交互為契入點(diǎn),從細(xì)節(jié)入手,以微交互的設(shè)計(jì)理念為出發(fā)點(diǎn),站在用戶的角度進(jìn)行產(chǎn)品的細(xì)節(jié)交互,對(duì)所有的細(xì)節(jié)都有足夠的關(guān)注。由此,將用戶體驗(yàn)的概念落實(shí)到具體方法和原則上。對(duì)于用戶來(lái)說(shuō),微交互不僅僅是細(xì)節(jié),更是情感的聯(lián)系,心情的愉悅,設(shè)計(jì)關(guān)懷的體現(xiàn)。本文的內(nèi)容歸納共五個(gè)章節(jié)。其中論文第四章節(jié)為主要重點(diǎn)章節(jié)。第一章緒論。通過(guò)對(duì)電子商務(wù)的背景,發(fā)展以及趨勢(shì)的分析,歸納總結(jié)出用戶體驗(yàn)在電子商務(wù)網(wǎng)站中的重要性。闡述了論文的研究?jī)?nèi)容與研究意義,提出論文的四個(gè)研究方法。第二章微交互與用戶體驗(yàn)。界定了微交互的概念,介紹了微交互的結(jié)構(gòu)。通過(guò)總結(jié)電子商務(wù)網(wǎng)站中的體驗(yàn)層級(jí)關(guān)系,指出微交互在用戶體驗(yàn)中起著關(guān)鍵作用。第三章電子商務(wù)網(wǎng)站中的行為邏輯與微交互。本論文通過(guò)結(jié)合電子商務(wù)網(wǎng)站中的購(gòu)物流程,指出網(wǎng)站購(gòu)物流程中存在的微交互不同體現(xiàn),即注冊(cè)與登陸中的微交互,商品選擇過(guò)程中的微交互,結(jié)算過(guò)程中的微交互以及評(píng)價(jià)系統(tǒng)中的微交互。第四章電子商務(wù)網(wǎng)站中的微交互設(shè)計(jì)。根據(jù)以上章節(jié)的梳理,結(jié)合案例分析,總結(jié)出電子商務(wù)網(wǎng)站中微交互的可取之處以及存在的問(wèn)題,并提出相應(yīng)的關(guān)于微交互如何設(shè)計(jì)的一些觀點(diǎn)和方法。第五章總結(jié)與展望。簡(jiǎn)述論文主要的研究成果,展望未來(lái)微交互設(shè)計(jì)的發(fā)展。論文的創(chuàng)新點(diǎn)是通過(guò)研究微交互的結(jié)構(gòu),以電子商務(wù)的購(gòu)物流程為切入點(diǎn),總結(jié)出購(gòu)物流程中的微交互設(shè)計(jì)的觀點(diǎn)和一些方法。讓整個(gè)設(shè)計(jì)觀點(diǎn)具有實(shí)際的應(yīng)用價(jià)值,能夠切實(shí)滿足用戶需求,提高電子商務(wù)網(wǎng)站的成交量。
[Abstract]:With the rapid development of information service industry, the development of electronic commerce changes with each passing day. Taobao, JingDong, Dangdang as the representative of shopping websites have gradually developed into a comprehensive e-commerce platform. Online shopping has become an indispensable element of life for most people. With the coming of experience economy, all shopping websites begin to pay attention to increasing purchase quantity and expanding economic benefit by improving user experience. User experience has become a product design strategy. People are exposed to hundreds of different user experiences every day, and only the most explicit form of interaction can be forgotten. This requires that the major e-commerce sites pay attention to every detail of the user's experience of the product. From the point of view of micro-interaction, which is the most easily ignored by user experience, a new interaction model is created, which can improve the problems existing in e-commerce websites and elevate the user experience to a higher level. This paper is based on the micro interaction as the entry point, starting from the details, the design concept of micro interaction as the starting point, standing in the perspective of the user for product detail interaction, all the details are paid enough attention to. Thus, the concept of user experience will be implemented into specific methods and principles. For users, micro-interaction is not only detail, but also emotional connection, mood pleasure and design care. The content of this paper is summarized in five chapters. Among them, the fourth chapter is the main key chapter. The first chapter is introduction. By analyzing the background, development and trend of e-commerce, the importance of user experience in e-commerce website is summarized. This paper expounds the research content and significance of the paper, and puts forward four research methods. Chapter 2: micro interaction and user experience. The concept of micro-interaction is defined and the structure of micro-interaction is introduced. By summing up the experience level relationship in e-commerce website, it is pointed out that micro interaction plays a key role in user experience. Chapter 3: behavioral logic and micro interaction in e-commerce websites. By combining the shopping process of e-commerce website, this paper points out that the micro-interaction in the shopping process of the website is different, that is, the micro-interaction in registration and landing, the micro-interaction in the process of commodity selection. The micro-interaction in the settlement process and the micro-interaction in the evaluation system. The fourth chapter is the design of micro-interaction in e-commerce website. According to the combing of the above chapters, combined with the case analysis, this paper summarizes the merits and problems of micro-interaction in e-commerce websites, and puts forward some viewpoints and methods on how to design micro-interaction. Chapter five summarizes and prospects. This paper briefly describes the main research results and looks forward to the future development of micro-interaction design. The innovation of this paper is to summarize the viewpoint and some methods of micro-interaction design in shopping process by studying the structure of micro-interaction and taking the shopping flow of electronic commerce as the breakthrough point. So that the whole design view has practical application value, can meet the needs of users, and improve the transaction volume of e-commerce websites.
【學(xué)位授予單位】：四川美術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TP393.092

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本文編號(hào)：2017273