本文選題：汽車垂直網(wǎng)站 + 情感化設(shè)計(jì)�。� 參考：《北京建筑大學(xué)》2014年碩士論文

【摘要】：步入二十一世紀(jì)以來，中國汽車產(chǎn)業(yè)有了突飛猛進(jìn)的發(fā)展，2009年已經(jīng)超越美國成為全球第一大汽車市場。與此同時以汽車垂直網(wǎng)站為代表的網(wǎng)絡(luò)媒體也獲得了良好的發(fā)展契機(jī)，日益成為了汽車行業(yè)發(fā)展的主要推動力量，也成為了汽車消費(fèi)者獲得汽車相關(guān)信息的主要來源。在此背景下，一方面汽車營銷對互聯(lián)網(wǎng)汽車媒體越發(fā)依賴，而另一方面就汽車垂直網(wǎng)站而言，高流量、高用戶關(guān)注度、高粘度的回訪量是網(wǎng)站在競爭中拔得頭籌的重要保障。 汽車垂直網(wǎng)站的主要職責(zé)是向用戶提供汽車報價，新聞，評測，車型等各種各樣信息。然而這些數(shù)據(jù)往往專業(yè)性太強(qiáng)，種類繁雜，當(dāng)眾多信息從四面八方涌來時，就會加重用戶的認(rèn)知負(fù)擔(dān)，降低理解能力。為此，我們有必要進(jìn)行汽車垂直網(wǎng)站中信息的圖形化設(shè)計(jì)研究，其目的就是讓繁冗的信息經(jīng)過理解-消化-再設(shè)計(jì)，帶著強(qiáng)烈的目的指向性在眾多其他信息干擾下高效、成功地傳達(dá)給目標(biāo)受眾。對于希望能夠進(jìn)入網(wǎng)站后快速捕捉到有用信息的來訪者來說，無疑是種友善且人性化的可視化呈現(xiàn)，順應(yīng)了IT行業(yè)已進(jìn)入快消時代的總趨勢，為網(wǎng)站增強(qiáng)行業(yè)影響力和先驅(qū)性提供了機(jī)會。 目前在國內(nèi)外，關(guān)注汽車類垂直網(wǎng)站信息圖形化的研究文獻(xiàn)并不多，相關(guān)的文獻(xiàn)是有關(guān)人機(jī)交互界面設(shè)計(jì)中圖形化方向的探討。本文力圖從實(shí)踐出發(fā)，以認(rèn)知心理學(xué)、統(tǒng)計(jì)學(xué)、符號學(xué)作為理論基礎(chǔ)，通過對國內(nèi)幾家主流的汽車垂直網(wǎng)站的研究，將內(nèi)容重點(diǎn)放在討論如何用圖形化的手段來表現(xiàn)大容量的信息（如參數(shù)配置、車型報價、口碑評測、車型對比等信息數(shù)據(jù)），初步建立汽車垂直網(wǎng)站的圖形化研究體系，，再結(jié)合調(diào)查得出的數(shù)據(jù)對整體體系進(jìn)行把控與定位。 由于專業(yè)有限，本文將偏重設(shè)計(jì)的表現(xiàn)形式，通過結(jié)合現(xiàn)有的認(rèn)知、行為等理論知識將信息圖形化的表達(dá)方式放入實(shí)際案例中進(jìn)行實(shí)驗(yàn)，最后根據(jù)實(shí)驗(yàn)數(shù)據(jù)的分析提出汽車垂直網(wǎng)站中圖形化設(shè)計(jì)的可行性建議及原則。
[Abstract]:Since the 21 century, China's auto industry has developed rapidly. In 2009, China overtook the United States to become the largest auto market in the world. At the same time, the network media, represented by the automobile vertical website, has also got a good opportunity to develop, which has become the main driving force of the automobile industry development and the main source of the automobile related information to the automobile consumers. In this context, on the one hand, automobile marketing is increasingly dependent on the Internet automobile media, while on the other hand, as far as vertical automobile websites are concerned, high traffic, high user attention, The main duty of the vertical automobile website is to provide users with all kinds of information, such as car quotation, news, evaluation, model and so on. However, these data are often too professional and complicated. When a lot of information comes in from all directions, it will increase the cognitive burden of users and reduce the ability of understanding. For this reason, it is necessary for us to study the graphic design of the information in the automobile vertical website, the purpose of which is to let the redundant information be understood, digested and redesigned, and be highly efficient under the interference of so many other information with strong purpose orientation. Successfully communicate to the target audience. For visitors who want to quickly capture useful information after entering the website, it is undoubtedly a friendly and humanized visual presentation, following the general trend that the IT industry has entered the era of rapid elimination. It provides an opportunity for websites to enhance the influence and pioneer of the industry. At present, there are few researches on information graphics of vertical automobile websites at home and abroad, and the related literature is the discussion of graphical direction in the design of man-machine interface. Based on the theory of cognitive psychology, statistics and semiotics, this paper tries to study several mainstream automobile vertical websites in China. Focusing on the discussion of how to use graphical means to represent large capacity information (such as parameter configuration, vehicle pricing, word of mouth evaluation, vehicle model comparison, etc.), and to establish a graphical research system for vertical vehicle websites. Combined with the data obtained from the investigation to control and position the overall system. Due to the limited specialty, this paper will focus on the design of the form of expression, through the combination of existing cognition, The behavior theory knowledge puts the information graphic expression way into the actual case to carry on the experiment, finally according to the experimental data analysis proposed the automobile vertical website graphics design feasibility suggestion and the principle.
【學(xué)位授予單位】：北京建筑大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TP393.092

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中國期刊全文數(shù)據(jù)庫 前1條

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