本文選題：圖書 + 網(wǎng)絡(luò)營(yíng)銷��； 參考：《山西師范大學(xué)》2017年碩士論文

【摘要】：伴隨著大數(shù)據(jù)時(shí)代的到來(lái),人們生活方式和分配方式得到很大改變,網(wǎng)絡(luò)的觸角已經(jīng)延伸到了人們生活的每個(gè)角落。一種全新的購(gòu)物模式出現(xiàn)在我們?nèi)粘Ｉ钪?那就是網(wǎng)絡(luò)購(gòu)物。這種模式越來(lái)被大家所接受,從而刺激了網(wǎng)絡(luò)購(gòu)物市場(chǎng)的發(fā)展,各類購(gòu)物網(wǎng)站不斷增加,當(dāng)然行業(yè)競(jìng)爭(zhēng)也越來(lái)越激烈,商家在網(wǎng)上開(kāi)店的數(shù)量也不斷增加。網(wǎng)店競(jìng)爭(zhēng)激烈的最大表現(xiàn)就是電子商務(wù)的發(fā)展異常突起,視覺(jué)營(yíng)銷與網(wǎng)店界面設(shè)計(jì)作為網(wǎng)店?duì)I銷中的重要組成部分,越來(lái)越被大家所關(guān)注。店鋪營(yíng)銷的頁(yè)面設(shè)計(jì)的成功與否與店鋪效益高低有著密切的關(guān)系。視覺(jué)營(yíng)銷開(kāi)始在天貓旗艦店店鋪的界面布局上得到重視,但由于商家缺乏專業(yè)的知識(shí)技能,并不能從根本上解決問(wèn)題。所以,要想使網(wǎng)店從地?cái)偟臓顟B(tài)提升為精品高檔店的狀態(tài),店鋪界面設(shè)計(jì)就應(yīng)該得到加強(qiáng),店鋪形象被進(jìn)一步提升,吸引了大量消費(fèi)者購(gòu)物,產(chǎn)生購(gòu)買欲,從而銷售量得到極大的提高。山西教育出版社是山西本土的一家重要出版社,是一個(gè)傳統(tǒng)紙媒出版發(fā)展的企業(yè),如今面臨信息化的沖擊,準(zhǔn)備積極嘗試新鮮事物,從中獲取新的契機(jī)與發(fā)展空間。本文以山西教育出版社天貓旗艦店鋪為例,通過(guò)自己在工作實(shí)踐中的總結(jié),運(yùn)用視覺(jué)營(yíng)銷的理論對(duì)網(wǎng)店頁(yè)面設(shè)計(jì)進(jìn)行整體分析,在分析視覺(jué)營(yíng)銷在網(wǎng)店運(yùn)營(yíng)中的重要性,以及消費(fèi)者網(wǎng)購(gòu)時(shí)對(duì)視覺(jué)設(shè)計(jì)的要求,總結(jié)網(wǎng)店頁(yè)面的設(shè)計(jì)要點(diǎn)的前提下,進(jìn)一步思考設(shè)計(jì)師對(duì)網(wǎng)店頁(yè)面設(shè)計(jì)的思路,展望旗艦店的發(fā)展動(dòng)態(tài)。
[Abstract]:With the advent of the big data era, the way of life and distribution of people has been greatly changed, the network tentacles have extended to every corner of people's lives. A brand-new shopping model appears in our daily life, that is, online shopping. This model has been accepted by more and more people, thus stimulating the development of online shopping market, all kinds of shopping websites continue to increase, of course, the industry competition is becoming more and more fierce, and the number of online stores is also increasing. The biggest manifestation of the fierce competition of online store is the extraordinary development of e-commerce. As an important part of online store marketing, visual marketing and interface design of online store are paid more and more attention to. The success of shop marketing page design is closely related to store benefit. Visual marketing has been paid more attention to in the interface layout of Tmall flagship store, but because of the lack of professional knowledge and skills, it can not solve the problem fundamentally. Therefore, if you want to upgrade the online store from the status of the ground stand to that of the top-grade boutique, the interface design of the shop should be strengthened, and the image of the shop has been further enhanced, which has attracted a large number of consumers to shop and created a desire to buy. As a result, the sales volume was greatly improved. Shanxi Education Publishing House is an important publishing house in Shanxi Province. It is a traditional paper publishing enterprise. Now facing the impact of information technology, Shanxi Education Publishing House is ready to actively try new things and obtain new opportunities and development space. This article takes Shanxi Education Press Tmall flagship store as an example, through their own summary in the work practice, uses the visual marketing theory to carry on the overall analysis to the online shop page design, in the analysis visual marketing in the network shop operation importance, After summarizing the design essentials of the online store page, the author further thinks about the designers' thinking about the design of the online store page, and looks forward to the development trend of the flagship store.
【學(xué)位授予單位】：山西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TP393.092;F724.6

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