本文選題：電子商務(wù) + 本地化　； 參考：《吉林大學(xué)》2014年碩士論文

【摘要】：近年來，電子商務(wù)正逐步改變著用戶的購物習(xí)慣。越來越多的人，選擇通過網(wǎng)絡(luò)購物來取代傳統(tǒng)的購物方式。淘寶、京東等電商網(wǎng)站的推廣，支付寶、Paypal等支付方式的普及，大大降低了人們網(wǎng)上購物的難度，使得網(wǎng)上購物被越來越多的人所接受。 然而傳統(tǒng)的購物網(wǎng)站賣家會分布在全國各地，有著物流周期過長的弊端，同時，也不夠貼近本地的生活。因此設(shè)計這樣一個網(wǎng)站——“長春摳門網(wǎng)”，專注于做一個長春本地的電商平臺，專注于對用戶更感興趣的促銷信息進(jìn)行整合，為用戶提供一站式的本地促銷信息瀏覽，，合理設(shè)計系統(tǒng)模塊，為不同用戶提供不同的瀏覽體驗。 本系統(tǒng)主要分為用戶模塊、商品管理模塊、商圈分類模塊、名牌模塊、名店模塊、熱門行業(yè)模塊等六大模塊。系統(tǒng)通過將長春的店鋪以商圈、名牌、名店、熱門行業(yè)等類別分類，為用戶提供多個唯獨對長春的促銷信息進(jìn)行查詢。 本系統(tǒng)是基于Java及相關(guān)框架開發(fā)和實現(xiàn)的。在系統(tǒng)開發(fā)初期，本文通過對長春本地用戶群體進(jìn)行調(diào)研，詳細(xì)分析了用戶對于本地化電商網(wǎng)站的需求，深入調(diào)研不同商圈、品牌、店鋪對用戶購買需求的影響，參考已有的電商網(wǎng)站，完成了用戶模塊、商品管理模塊、商圈分類模塊、名牌模塊、名店模塊、熱門行業(yè)模塊等六大模塊設(shè)計和實現(xiàn)。用戶模塊實現(xiàn)了用戶的注冊、登陸等功能，管理員可以再后臺對用戶進(jìn)行管理；商品管理模塊實現(xiàn)了商品的發(fā)布、評論等功能；商圈分類、名牌、名店、熱門行業(yè)模塊按照這四個分類，迎合有不同購物需求的用戶。
[Abstract]:In recent years, e-commerce is gradually changing the shopping habits of users. More and more people choose to use online shopping instead of traditional shopping. The promotion of Taobao, JingDong and other e-commerce websites, and the popularity of payment methods such as Alipay PayPal, have greatly reduced the difficulty of people shopping online, making online shopping accepted by more and more people. However, the traditional shopping website sellers will be distributed all over the country, has the drawback of long logistics cycle, at the same time, it is not close to the local life. So design such a website "Changchun stingy net", focus on being a local e-commerce platform in Changchun, focus on integrating the promotional information that users are more interested in, and provide users with one-stop local promotion information browsing. Reasonable design of system modules to provide different users with different browsing experience. The system is mainly divided into user module, commodity management module, business area classification module, famous brand module, famous store module, hot industry module and other six modules. The system classifies the stores in Changchun into such categories as commercial district, famous brand, famous store, popular industry, etc. This system is based on Java and related framework development and implementation. In the early stage of the system development, this paper makes a detailed analysis of the users' demand for local ecommerce websites by investigating the local user groups in Changchun, and deeply investigates the influence of different business circles, brands and shops on the customers' purchase demand. Referring to the existing ecommerce website, the user module, commodity management module, business district classification module, famous brand module, famous shop module, popular industry module and other six modules are designed and implemented. The user module realizes the functions of user registration, login and so on. The administrator can manage the user backstage. The commodity management module realizes the function of issuing and commenting on the goods, the classification of the business district, the famous brand, the famous store, etc. According to these four categories, hot industry modules cater to users with different shopping needs.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TP311.52;TP393.092

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