本文選題：網(wǎng)絡(luò)團(tuán)購 + 團(tuán)購網(wǎng)站��； 參考：《中國科學(xué)院大學(xué)（工程管理與信息技術(shù)學(xué)院）》2014年碩士論文

【摘要】：網(wǎng)絡(luò)團(tuán)購在網(wǎng)絡(luò)廣泛普及的大背景下越來越成為大眾普遍的一種消費(fèi)方式。它是一種公司通過專業(yè)網(wǎng)站運(yùn)行的項(xiàng)目。網(wǎng)絡(luò)團(tuán)購項(xiàng)目的運(yùn)作離不開團(tuán)購網(wǎng)站這一特殊的人機(jī)交互信息系統(tǒng),在信息系統(tǒng)加快發(fā)展的同時(shí)也增加了運(yùn)營和管理的風(fēng)險(xiǎn)。一旦網(wǎng)絡(luò)團(tuán)購項(xiàng)目的團(tuán)購網(wǎng)站發(fā)生突發(fā)事件,那么由此而帶來的直接經(jīng)濟(jì)損失或間接信譽(yù)受損或客戶減少損失將是很嚴(yán)重的。團(tuán)購網(wǎng)站的突發(fā)事件應(yīng)急管理是為降低可能出現(xiàn)的團(tuán)購網(wǎng)站突發(fā)事件帶來的影響而采取的的管理手段。由于網(wǎng)絡(luò)團(tuán)購項(xiàng)目是通過團(tuán)購網(wǎng)站來實(shí)現(xiàn)的業(yè)務(wù)運(yùn)營,那么為避免或降低團(tuán)購網(wǎng)站突發(fā)事件帶來的危害而進(jìn)行應(yīng)急管理成為值得研究的課題。 本文首先通過研究文獻(xiàn)了解了國內(nèi)外突發(fā)事件應(yīng)急管理的情況,然后分析了網(wǎng)絡(luò)團(tuán)購項(xiàng)目的特征和模式,同時(shí)也分析了團(tuán)購網(wǎng)站突發(fā)事件,還對團(tuán)購網(wǎng)站突發(fā)事件應(yīng)急管理進(jìn)行重點(diǎn)分析,最后構(gòu)建了團(tuán)購網(wǎng)站突發(fā)事件應(yīng)急管理體系,還通過實(shí)例驗(yàn)證了該應(yīng)急管理體系的有效性。本文主要做了以下工作： (1)分析了網(wǎng)絡(luò)團(tuán)購項(xiàng)目的特征和模式； (2)分析了團(tuán)購網(wǎng)站和突發(fā)事件； (3)重點(diǎn)分析了團(tuán)購網(wǎng)站突發(fā)事件應(yīng)急管理的機(jī)理和機(jī)制； (4)構(gòu)建了團(tuán)購網(wǎng)站突發(fā)事件應(yīng)急管理體系。 本文可以幫助網(wǎng)絡(luò)團(tuán)購項(xiàng)目建立規(guī)范的團(tuán)購網(wǎng)站突發(fā)事件應(yīng)急管理體系,在團(tuán)購網(wǎng)站出現(xiàn)突發(fā)事件時(shí),本文可以提供一些應(yīng)急管理的指導(dǎo)、參考和借鑒,盡快恢復(fù)各業(yè)務(wù)部門的正常工作,盡可能地減少團(tuán)購網(wǎng)站突發(fā)事件帶來的損失。
[Abstract]:Network group purchase is becoming a popular consumption way under the background of wide spread of network. It is a project that companies run through professional websites. The operation of network group purchase project can not be separated from group purchase website which is a special man-machine interactive information system. It also increases the risk of operation and management while speeding up the development of information system. Once an unexpected event occurs on the website of the online group purchase project, the direct economic loss or the loss of the indirect reputation or the loss of the customer will be very serious. The emergent emergency management of group purchase website is a management method to reduce the impact of unexpected events that may appear on the group purchase website. Because the network group purchase project is realized through the group purchase website business operation, so in order to avoid or reduce the group purchase website unexpected events brought by the emergency management has become a topic worthy of study. In this paper, we first understand the emergency management situation at home and abroad through the research literature, and then analyze the characteristics and patterns of the network group purchase project, and also analyze the unexpected events of the group purchase website. Finally, the emergency management system of group purchase website is constructed, and the effectiveness of the emergency management system is verified by an example. The main work of this paper is as follows: 1) analyzing the characteristics and mode of the online group purchase project; (2) analyzing the group purchase website and unexpected events; 3) the mechanism and mechanism of emergency management of group purchase website are analyzed. 4) the emergency management system of group purchase website is constructed. This article can help the network group purchase project to establish the standard group purchase website emergency management system, this article may provide some emergency management instruction, the reference and the reference when the group purchase website appears the emergency event. Resume the normal work of various business departments as soon as possible and minimize the losses caused by unexpected events on the group-buying website.
【學(xué)位授予單位】：中國科學(xué)院大學(xué)（工程管理與信息技術(shù)學(xué)院）
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TP393.092;F724.6

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