本文選題：信任 + 用戶體驗(yàn)　； 參考：《湖南大學(xué)》2015年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)金融的興起,互聯(lián)網(wǎng)行業(yè)與傳統(tǒng)金融得到了更深入的合作。許多金融產(chǎn)品進(jìn)行了更深入的互聯(lián)網(wǎng)化改造,不只是在電腦端的擴(kuò)展,更向線上線下方面多渠道發(fā)展,催生了更多的產(chǎn)品創(chuàng)新。而互聯(lián)網(wǎng)金融始終伴隨著人們對風(fēng)險(xiǎn)的警惕心理,加之人們對網(wǎng)絡(luò)安全問題的顧慮,讓信任問題成了互聯(lián)網(wǎng)金融行業(yè)里十分突出的用戶體驗(yàn)問題。本文試圖通過研究信任的形成機(jī)制和網(wǎng)頁影響因素,研究用戶體驗(yàn)的設(shè)計(jì)方法對互聯(lián)網(wǎng)金融網(wǎng)站信任度體驗(yàn)的建立與維持的影響。信任的建立與維持具有二維性:認(rèn)知與情感。認(rèn)知信任是基于特定的可信引導(dǎo)對服務(wù)提供者產(chǎn)生的依賴意愿;情感信任是基于與服務(wù)提供者的互動而被影響的情感經(jīng)歷。用戶體驗(yàn)可以概括為以可用性和易用性為代表的“品質(zhì)”和以激勵和認(rèn)同為代表的“美麗”兩大維度。即體驗(yàn)可以分為功能驅(qū)動的認(rèn)知體驗(yàn)和快樂驅(qū)動的情感體驗(yàn)�；谛湃闻c體驗(yàn)兩者的二維共性,本文將用戶體驗(yàn)設(shè)計(jì)方法作為提升網(wǎng)絡(luò)信任的基礎(chǔ)。本文通過對信任形成要素和網(wǎng)絡(luò)用戶體驗(yàn)的理論研究以及大量實(shí)例和用戶調(diào)研訪談研究結(jié)果,歸納用戶體驗(yàn)設(shè)計(jì)在建立和維持用戶對網(wǎng)站的信任方面起到的作用和可實(shí)踐的方法。本文的最后一部分將上述研究成果應(yīng)用于初創(chuàng)互聯(lián)網(wǎng)保險(xiǎn)企業(yè)的官網(wǎng)設(shè)計(jì)中,展示了用戶體驗(yàn)的設(shè)計(jì)方法對互聯(lián)網(wǎng)金融網(wǎng)站用戶信任度體驗(yàn)的提升具有一定效果,并嘗試總結(jié)了信任體驗(yàn)評測的結(jié)果。本文的主要研究成果和創(chuàng)新點(diǎn)在于總結(jié)歸納了信任和用戶體驗(yàn)兩者的理論共性,提出了一套用戶體驗(yàn)的設(shè)計(jì)方法,可用于建立和維持用戶對互聯(lián)網(wǎng)金融行業(yè)網(wǎng)站的信任感,并在實(shí)際項(xiàng)目中進(jìn)行了實(shí)踐。同時,這一方法有待大數(shù)據(jù)采集更多樣本進(jìn)行進(jìn)一步總結(jié),對信任度的積累也需要深入的觀察和研究。
[Abstract]:With the rise of Internet finance, the Internet industry and traditional finance have been more in-depth cooperation. Many financial products have carried on deeper Internet transformation, not only in the computer end expansion, but also in the online and offline multi-channel development, resulting in more product innovation. However, Internet finance is always accompanied by people's vigilance to risk and people's concern about network security, which makes the issue of trust become a very prominent user experience problem in the Internet finance industry. This paper attempts to study the influence of the design method of user experience on the establishment and maintenance of trust experience of Internet financial websites by studying the forming mechanism of trust and the influencing factors of web pages. The establishment and maintenance of trust has two dimensions: cognition and emotion. Cognitive trust is based on the willingness to rely on the service provider, and emotional trust is based on the emotional experience affected by the interaction with the service provider. User experience can be summed up as "quality" represented by usability and ease of use and "beauty" represented by motivation and identity. Experience can be divided into functional-driven cognitive experience and happy-driven emotional experience. Based on the two dimensional commonness of trust and experience, this paper regards user experience design as the basis of enhancing network trust. Based on the theoretical research on the factors of trust formation and network user experience, as well as a large number of examples and user interviews, This paper summarizes the role and practical methods of user experience design in establishing and maintaining users' trust in the website. In the last part of this paper, the above research results are applied to the official website design of Internet insurance enterprises. It shows that the design method of user experience has certain effect on the promotion of user trust experience of Internet financial websites. And try to summarize the results of the evaluation of trust experience. The main research achievements and innovations of this paper are summarized and summarized the theoretical commonness of trust and user experience, and put forward a set of design methods of user experience, which can be used to establish and maintain users' trust in Internet financial industry websites. And carried on the practice in the actual project. At the same time, this method needs big data to collect more samples for further summary, and the accumulation of trust also needs to be further observed and studied.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：TP393.092

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 魯耀斌;周濤;;網(wǎng)上信任模型的比較分析[J];科技管理研究;2005年11期

，

本文編號：1876880