發(fā)布時間：2018-05-01 18:35

  本文選題：信息交流 + 市場規(guī)模��； 參考：《河南工業(yè)大學》2017年碩士論文

【摘要】：厘清網(wǎng)上信用風險的影響因素對防控網(wǎng)上信用風險具有重要的意義。本文采用雙案例研究的方法,選取了網(wǎng)上市場規(guī)模不同的天天果園和順豐優(yōu)選這兩個研究樣本,分別研究網(wǎng)上信息交流和網(wǎng)上市場規(guī)模對網(wǎng)上信用風險的影響機理。首先,應用網(wǎng)絡(luò)爬蟲軟件LocoySpider抓取了天天果園信息交流的內(nèi)容,并將其分為事件型和非事件型兩類,每類信息包含正面信息、負面信息和中性信息這三個維度,再分別研究不同維度的信息交流程度對信用風險的影響;其次,研究不同市場規(guī)模對信用風險的影響,并對網(wǎng)上交易者信用和失信行為進行分析。通過研究得出如下結(jié)論:(1)信息交流程度負向影響信息不對稱程度;信息不對稱程度正向影響網(wǎng)上交易者失信行為;而負面信息在一定范圍內(nèi),其交流內(nèi)容對網(wǎng)上交易者失信行為無明顯影響。(2)網(wǎng)上市場規(guī)模正向影響信息不對稱程度,也正向影響網(wǎng)上交易者信用狀況的傳播范圍;網(wǎng)上交易者信用狀況的傳播范圍則對網(wǎng)上交易者失信行為有正向影響;(3)負面信息在一定范圍內(nèi)是合理的,即少量的負面信息對企業(yè)品牌和產(chǎn)品銷量無明顯影響,只有當負面信息超過一定界限時才會對企業(yè)產(chǎn)品構(gòu)成顯著影響。
[Abstract]:It is of great significance to clarify the influencing factors of online credit risk for prevention and control of online credit risk. This paper adopts the method of double case study to study the influence mechanism of online information exchange and online market size on online credit risk by selecting the two research samples of different scale of online market such as Dayan Orchard and Shunfeng. First of all, the content of daily orchard information exchange is captured by LocoySpider, which is divided into two types: event type and non-event type. Each kind of information contains three dimensions: positive information, negative information and neutral information. Secondly, it studies the influence of different market scale on credit risk, and analyzes the credit and discredit behavior of online traders. The conclusions are as follows: (1) the degree of information exchange negatively affects the degree of information asymmetry; the degree of information asymmetry positively affects the behavior of online traders' dishonesty; and the negative information is within a certain range. The content of exchange has no obvious influence on the discredit behavior of online traders. (2) the scale of online market positively affects the degree of information asymmetry, and also positively affects the spread range of credit status of online traders; The spread range of online traders' credit situation has a positive effect on online traders' discredit behavior.) negative information is reasonable within a certain range, that is, a small amount of negative information has no obvious impact on enterprise brand and product sales. Only when the negative information exceeds a certain limit will it have a significant impact on the products of the enterprise.
【學位授予單位】：河南工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TP393.0;F724.6

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本文編號：1830584