發(fā)布時間：2018-04-19 19:24

  本文選題：以用戶為中心的設計 + 用戶體驗��； 參考：《北京交通大學》2014年碩士論文

【摘要】：隨著網絡技術的發(fā)展和經濟全球化速度的加快,電子商務成為人們購物的重要方式之一。在電子商務情景中,商品的查找、商品的瀏覽、執(zhí)行購買、售后服務等流程環(huán)節(jié)都是用戶體驗包含的內容,對許多網上購物的用戶來說,很難享受到滿足所有需求的舒適的體驗感受。因此,有必要從用戶體驗角度對購物網站進行優(yōu)化設計的研究。電子商務網站用戶體驗主要有感官體驗、瀏覽體驗、交互體驗、情感體驗和信任體驗五大方面,體現在網站的架構設計、界面設計、功能設計、情感設計等方面。本文選取京東商城作為研究對象,基于以用戶為中心的優(yōu)化流程,采用用戶訪談、實地觀察和問卷調查等用戶研究的方法獲取用戶行為特性,利用SPSS軟件分析和確認用戶需求,從而獲得設計需求點。然后,設計初步改進方案,并對設計方案進行用戶評估。通過以上各項的研究,對京東商城的網站首頁、搜索結果頁、商品詳情頁、執(zhí)行購買流程頁面,利用Photoshop軟件進行重新優(yōu)化設計。通過定量和定性分析,提高了該網站的用戶體驗滿意度。希望借此能為電子商務及相關網絡服務的設計實踐提供指導意見,提高用戶滿意度,提高網站的用戶依賴性和轉化率,實現電子商務與用戶的雙贏。
[Abstract]:With the development of network technology and the acceleration of economic globalization, electronic commerce has become one of the most important ways for people to shop. In e-commerce scenarios, the search for goods, the browsing of goods, the purchase of goods, the after-sales service and other flow links are all the contents of the user experience. For many online shoppers, It's hard to enjoy the comfort of meeting all your needs. Therefore, it is necessary to optimize the design of shopping websites from the perspective of user experience. The user experience of e-commerce website mainly includes five aspects: sensory experience, browsing experience, interactive experience, emotional experience and trust experience, which are reflected in the design of the website architecture, interface, function, emotion and so on. This paper selects JingDong Mall as the research object, based on the user-centered optimization process, using user interviews, field observation and questionnaire survey and other user research methods to obtain user behavior characteristics, using SPSS software to analyze and confirm user needs. Thus, the design requirement point is obtained. Then, the preliminary improvement scheme is designed, and the user evaluation of the design scheme is carried out. Through the study of the above items, the website home page, search result page, commodity detail page, purchase process page of JingDong Mall are analyzed and optimized by using Photoshop software. Through quantitative and qualitative analysis, the user experience satisfaction of the website is improved. It is hoped that it can provide guidance for the design practice of electronic commerce and related network services, improve user satisfaction, increase the dependence and conversion of website users, and realize the win-win situation between e-commerce and users.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TP393.092

【參考文獻】

相關期刊論文 前1條

1 鄧勝利;;國外用戶體驗研究進展[J];圖書情報工作;2008年03期

，

本文編號：1774393