本文選題：互聯(lián)網購物　切入點：用戶體驗　出處：《浙江大學》2014年碩士論文

【摘要】：20世紀90年代以來,互聯(lián)網信息技術的迅猛發(fā)展,使得人類社會進入了“信息時代”。人類社會的網絡化,信息的可視化,體驗的多樣化,改變了人們的生活方式。在互聯(lián)網信息架構模式下,信息傳播過程中形成的機制更是這個架構的命脈,是形成互聯(lián)網不同用戶體驗模式的根本。另外,隨著網絡環(huán)境的完善,越來越多的消費者愿意選擇“網購”這種全新的購物體驗模式。不同互聯(lián)網信息擴散機制導致了用戶購物體驗模式更加全面化,多樣化。 本文以互聯(lián)網購物體驗為研究課題,關注并收集了大量電商平臺、社交平臺、移動終端平臺上影響購物體驗、購物交易的研究素材。結合互聯(lián)網購物體驗過程研究分析了信息內容屬性、信息渠道流向、信息載體形式及信息參與者等核心要素。通過體驗用戶具體交互行為、事件跟蹤觀察、被試口述記錄整理,提出了以人、目標信息為傳播節(jié)點的三種基本傳遞方式。文中還結合信息傳播經典理論,嘗試找出新載體下信息擴散及信息獵取的一般特點及基本機制。針對性地選擇電商、社區(qū)商業(yè)平體、社交平臺、整合平臺下典型產品,例如淘寶網、美麗說、微博、一淘等產品進行研究分析,從差異化角度描述了信息傳播的特點,并以此為基礎提出用戶購物體驗的優(yōu)化策略。最后,作者希望通過移動終端的商業(yè)應用軟件設計,預言出未來全新的用戶購物體驗方式。 本文希望通過研究購物體驗過程找出信息擴散及獵取的特點與一般規(guī)律,力圖在未來購物體驗趨勢下,做出自己具有創(chuàng)造力的詮釋。本文還跨越網購平臺本體從用戶購物體驗下人與信息關系、信息傳播機制著手研究普適規(guī)律,并最終回歸到網購平臺產品創(chuàng)新設計。
[Abstract]:Since 1990's, with the rapid development of Internet information technology, human society has entered the "information age".The network of human society, the visualization of information and the diversification of experience have changed people's way of life.In the Internet information architecture, the mechanism formed in the process of information dissemination is the lifeblood of this framework, which is the root of the formation of different user experience modes on the Internet.In addition, with the improvement of the network environment, more and more consumers are willing to choose the new shopping experience mode.Different Internet information diffusion mechanisms lead to a more comprehensive and diversified user shopping experience model.In this paper, the Internet shopping experience as a research topic, pay attention to and collect a large number of e-commerce platform, social platform, mobile terminal platform on the impact of shopping experience, shopping transactions research materials.Based on the research of Internet shopping experience, this paper analyzes the core elements, such as information content attribute, information channel flow, information carrier form and information participant.Through experiencing the specific interactive behavior of the user, tracking and observing the events, and arranging the oral records of the subjects, three basic transmission methods are proposed, which take the human and the target information as the communication nodes.Combined with the classical theory of information dissemination, this paper tries to find out the general characteristics and basic mechanism of information diffusion and information hunting under the new carrier.Targeted selection of e-commerce, community business flat body, social platform, integration platform typical products, such as Taobao, beauty, Weibo, Yi Amoy and other products for research and analysis, from the perspective of differentiation described the characteristics of information dissemination.Based on this, the optimization strategy of user shopping experience is put forward.Finally, the author hopes to predict a new user shopping experience in the future through the design of the commercial application software of mobile terminal.This paper hopes to find out the characteristics and general rules of information diffusion and hunting by studying the process of shopping experience, and try to make its own creative interpretation under the trend of shopping experience in the future.This paper also goes beyond the online shopping platform ontology from the relationship between people and information under the user's shopping experience, the information dissemination mechanism starts to study the universal law, and finally returns to the product innovation design of the online shopping platform.
【學位授予單位】：浙江大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TP393.09;G206

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