發(fā)布時(shí)間：2018-04-02 20:31

  本文選題：注冊(cè)表單　切入點(diǎn)：挫折體驗(yàn)　出處：《江南大學(xué)》2014年碩士論文

【摘要】：Web2.0時(shí)代是深度探索互聯(lián)網(wǎng)的時(shí)代，在這之前的網(wǎng)站主要以?xún)?nèi)容預(yù)定的方式建設(shè)而成，而現(xiàn)在的互聯(lián)網(wǎng)更多地采用以用戶(hù)生成為主的新方式，用戶(hù)便成為互聯(lián)網(wǎng)產(chǎn)品的主體。表單作為用戶(hù)聯(lián)系的中介，傳遞信息的同時(shí)，創(chuàng)造了新內(nèi)容。例如結(jié)賬表單，登錄表單，聯(lián)系表單，查詢(xún)表單，等等。注冊(cè)表單作為網(wǎng)站的入口，與用戶(hù)利益和商業(yè)目標(biāo)息息相關(guān)，為網(wǎng)站承載著重要的使命。 在注重用戶(hù)體驗(yàn)和用戶(hù)情感的互聯(lián)網(wǎng)時(shí)代，目前糟糕的注冊(cè)體驗(yàn)應(yīng)得到改善與提升。本文的研究重點(diǎn)正是發(fā)現(xiàn)注冊(cè)中影響用戶(hù)體驗(yàn)的挫折因子，并提出系統(tǒng)性的應(yīng)對(duì)方法。文中對(duì)挫折體驗(yàn)和挫折感進(jìn)行概念解析，從用戶(hù)體驗(yàn)要素的角度分析了注冊(cè)交互的四個(gè)層面，并剖析了交互過(guò)程中引起用戶(hù)受挫的四個(gè)影響因素，總結(jié)了注冊(cè)過(guò)程中用戶(hù)遭受挫折體驗(yàn)的三大方面：“勸說(shuō)”方面、視覺(jué)表現(xiàn)方面、交互內(nèi)容與行為方面。受文化、社會(huì)背景、年齡等各種因素的影響，不同認(rèn)知水平的用戶(hù)在進(jìn)行表單交互時(shí)所遭受到的挫折感的程度也有所不同，并且針對(duì)不同表單，用戶(hù)受挫后的心理反應(yīng)和行為反應(yīng)也千差萬(wàn)別。 論文實(shí)驗(yàn)部分對(duì)注冊(cè)的“勸說(shuō)”方面、視覺(jué)表現(xiàn)方面和交互內(nèi)容與行為方面進(jìn)行展開(kāi)，預(yù)設(shè)30項(xiàng)挫折因子，通過(guò)對(duì)100個(gè)網(wǎng)站注冊(cè)和注冊(cè)表單的調(diào)查分析，得出每項(xiàng)因子的具體表現(xiàn)和所占比例。并根據(jù)“客觀因子”和“主觀因子”、對(duì)挫折因子進(jìn)行定量和定性分析，還針對(duì)“客觀因子”進(jìn)行可用性測(cè)試，，實(shí)驗(yàn)研究的目的是為了分析注冊(cè)中造成體驗(yàn)受挫的因子，以及便于估算挫折成本的注冊(cè)時(shí)間。挫折因子來(lái)源于注冊(cè)會(huì)話中的各個(gè)元素，由于人機(jī)交互的特殊性，言語(yǔ)交際學(xué)中對(duì)“主體”、“語(yǔ)境”、“話語(yǔ)”的研究可以很好的協(xié)調(diào)人與人之間的交流，因此以自然會(huì)話藝術(shù)來(lái)探討注冊(cè)體驗(yàn)的設(shè)計(jì)，把注冊(cè)中的不同元素有效的結(jié)合起來(lái)，提高注冊(cè)表單的可用性與滿(mǎn)意度；從用戶(hù)與表單開(kāi)發(fā)者、設(shè)計(jì)者之間的關(guān)系，注冊(cè)會(huì)話的情境因素，注冊(cè)表單的會(huì)話內(nèi)容的表達(dá)，以及注冊(cè)會(huì)話的流暢四個(gè)方面提出應(yīng)對(duì)方法。 論文結(jié)尾指出了研究中存在難點(diǎn)和不足，并提出本課題研究的重要性、延伸性。指出注冊(cè)表單可能的發(fā)展方向，比如在移動(dòng)互聯(lián)網(wǎng)中注冊(cè)表單交互的特殊性和設(shè)計(jì)的局限性，包括表單的未來(lái)形式的暢想，嘗試著做一些前沿性的展望。
[Abstract]:The era of Web2.0 is the era of deep exploration of the Internet. Before this, websites were mainly built by the way of content reservation, but now the Internet more uses the new way of user-generated, the user becomes the main body of the Internet products.The form acts as an intermediary for user contact, delivering information and creating new content.Such as checkout form, login form, contact form, query form, and so on.Registration form, as the entry of the website, is closely related to the interests of users and business objectives, and carries an important mission for the website.In the Internet age, where user experience and user emotion are emphasized, the current poor registration experience should be improved and upgraded.The research focus of this paper is to find the frustration factors that affect the user experience in registration, and put forward systematic coping methods.This paper analyzes the concept of frustration experience and frustration, analyzes the four levels of registration interaction from the point of view of user experience elements, and analyzes the four influencing factors that cause user frustration in the process of interaction.This paper summarizes three aspects of user frustration experience in the process of registration: persuasion, visual representation, interactive content and behavior.Influenced by various factors, such as culture, social background, age and so on, the degree of frustration experienced by users with different cognitive levels in the form interaction is also different, and for different forms,The psychological and behavioral reactions of users after frustration are also very different.In the experiment part of the paper, the author carries on the research on the aspects of "persuasion" of registration, visual representation and interactive content and behavior, and sets up 30 frustration factors, and analyzes the registration and registration forms of 100 websites through the investigation and analysis.The specific performance and proportion of each factor are obtained.According to "objective factor" and "subjective factor", quantitative and qualitative analysis of frustration factor and usability test of "objective factor" are carried out. The purpose of the experiment is to analyze the factors causing frustration in registration.And easy to estimate the cost of frustration registration time.Due to the particularity of human-computer interaction, the study of "subject", "context" and "discourse" in verbal communication can well coordinate the communication between people.Therefore, using the art of natural conversation to explore the design of registration experience, the different elements in registration can be effectively combined to improve the usability and satisfaction of registration form, and the relationship between user and form developer, designer, etc.The contextual factors of the registered session, the expression of the session content of the registration form, and the fluency of the registered session are presented.At the end of the paper, the author points out the difficulties and shortcomings in the research, and points out the importance and extensibility of the research.This paper points out the possible development direction of registry forms, such as the particularity of registry sheet interaction and the limitation of design in mobile Internet, including the imagination of the future form of form, and tries to make some forerunner prospects.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：TP393.092

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