本文關(guān)鍵詞： 平遙古城 旅游 網(wǎng)站界面設(shè)計(jì) 傳統(tǒng)元素　出處：《湖北工業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著網(wǎng)絡(luò)信息時(shí)代的發(fā)展,旅游產(chǎn)業(yè)借助互聯(lián)網(wǎng)平臺(tái)已經(jīng)成為一個(gè)創(chuàng)新型領(lǐng)域,許多旅游城市紛紛構(gòu)建起視覺風(fēng)格新穎的網(wǎng)站界面用以宣傳當(dāng)?shù)匦蜗蟆＝陙?古城類景點(diǎn)的旅游熱度逐年上升,其網(wǎng)站界面設(shè)計(jì)運(yùn)用豐富的視覺形式體現(xiàn)當(dāng)?shù)匚幕厣�。吸引用戶的同時(shí),方便向游客展示保存完好的古城遺址、豐富多彩的民俗特色以及當(dāng)?shù)芈糜蔚淖钚沦Y訊。用戶可以通過網(wǎng)站及其頁面的導(dǎo)航欄查找自己需要的旅游信息,使游客在出行前獲得更清晰的視覺感官體驗(yàn)。網(wǎng)站界面設(shè)計(jì)提供了傳統(tǒng)媒介之外的另一種視覺傳播手段,成為古城旅游業(yè)宣傳的新趨勢(shì)。在網(wǎng)絡(luò)高速發(fā)展的今天,各地政府也越來越看重被稱為“第四媒體”的宣傳新媒介——網(wǎng)站,并更加注重對(duì)古城類旅游網(wǎng)站界面的視覺設(shè)計(jì)。本文從古城類旅游網(wǎng)站界面特點(diǎn)出發(fā),通過對(duì)平遙古城的實(shí)地調(diào)研,設(shè)計(jì)出符合平遙古城當(dāng)?shù)靥厣穆糜尉W(wǎng)站界面并對(duì)其展開論述。本文分五大章節(jié)。第一章,介紹論文的研究目的與意義,研究現(xiàn)狀及研究?jī)?nèi)容與方法;第二章,首先以平遙古城旅游網(wǎng)站的界面設(shè)計(jì)為研究對(duì)象,實(shí)地調(diào)研分析現(xiàn)有三大古城網(wǎng)站界面特點(diǎn),了解網(wǎng)站界面視覺元素的提煉方法,在此基礎(chǔ)上對(duì)平遙古城進(jìn)行實(shí)地考察,并采納平遙旅游局對(duì)平遙古城旅游網(wǎng)站界面的設(shè)計(jì)需求,有目的的對(duì)平遙古城各景象進(jìn)行拍照資料收集;第三章,以提升平遙古城形象為依據(jù),將網(wǎng)站界面設(shè)計(jì)方案分為一個(gè)首頁動(dòng)畫、一個(gè)首頁五個(gè)子頁面進(jìn)行設(shè)計(jì)。提煉古城當(dāng)?shù)靥厣貧w納出網(wǎng)站界面設(shè)計(jì)方案,包括網(wǎng)站標(biāo)志設(shè)計(jì)、網(wǎng)站標(biāo)準(zhǔn)色設(shè)計(jì)、網(wǎng)站標(biāo)準(zhǔn)字設(shè)計(jì)。對(duì)如何實(shí)現(xiàn)平遙古城旅游網(wǎng)站界面的設(shè)計(jì)定位、視覺形式、設(shè)計(jì)流程上進(jìn)行論述;第四章,為本文核心章,根據(jù)旅游網(wǎng)站基本六要素“食住行游購?qiáng)省钡幕纠砟顚?duì)網(wǎng)站首頁及子頁進(jìn)行設(shè)計(jì)應(yīng)用,將靜態(tài)網(wǎng)站界面展示與動(dòng)態(tài)網(wǎng)站效果相結(jié)合,實(shí)現(xiàn)網(wǎng)站界面的功能完整性。第五章是總結(jié)與展望,分析平遙古城旅游網(wǎng)站帶來的未來發(fā)展前景,平遙古城旅游網(wǎng)站界面設(shè)計(jì)的產(chǎn)生不僅填補(bǔ)了四大古城在旅游網(wǎng)站界面設(shè)計(jì)上平遙古城的空缺,還改變了以往古城類旅游網(wǎng)站常規(guī)的界面設(shè)計(jì)風(fēng)格,融入更多平遙當(dāng)?shù)孛袼自刂辆W(wǎng)站界面設(shè)計(jì)中,在視覺風(fēng)格上呈現(xiàn)出更加豐富獨(dú)特的平遙風(fēng)貌,提升平遙古城的宣傳作用。
[Abstract]:With the development of network information age, tourism industry has become an innovative field with the help of Internet platform. Many tourist cities have built new visual style website interface to promote the local image in recent years. The tourist popularity of ancient city scenic spots has increased year by year, and its website interface design uses rich visual forms to reflect the local cultural characteristics. While attracting users, it is convenient for tourists to display well-preserved ancient city sites. Colorful folklore features and the latest information about local travel. Users can find the travel information they need through the navigation bar of the website and its pages. Website interface design provides another means of visual communication other than traditional media, and becomes a new trend of tourism propaganda in ancient cities. Today, with the rapid development of the network, Local governments also pay more and more attention to the website, which is called "4th media", and pay more attention to the visual design of the interface of the ancient city tourism website. Through the field investigation of Pingyao ancient city, the paper designs the tourism website interface which accords with the local characteristics of Pingyao ancient city and discusses it. This paper is divided into five chapters. The first chapter introduces the purpose and significance of the research. The second chapter, take the interface design of Pingyao ancient city tourism website as the research object, investigate and analyze the interface characteristics of the existing three ancient city websites, understand the extraction method of the visual elements of the website interface. On the basis of this, Pingyao ancient city was investigated on the spot, and the design requirements of Pingyao ancient city tourism website interface were adopted by Pingyao Tourism Bureau, and the photographing materials of Pingyao ancient city were collected purposefully. Chapter three, On the basis of improving the image of Pingyao ancient city, the website interface design scheme is divided into a homepage animation, a front page five sub-pages to design. Abstract the local characteristic elements of the ancient city to sum up the website interface design plan, including the website logo design. Website standard color design, website standard word design. How to achieve Pingyao ancient city tourism website interface design positioning, visual form, design process; 4th chapter, for the core chapter, According to the basic concept of "food and shelter travel, shopping and entertainment", the website home page and its sub-pages are designed and applied. The static website interface display is combined with the dynamic website effect. Chapter 5th is a summary and prospect of the future development of Pingyao ancient city tourism website. The appearance of the interface design of Pingyao ancient city tourism website not only fills the vacancy of Pingyao ancient city in the tourism website interface design, but also changes the traditional interface design style of the ancient city tourism website. More Pingyao folk elements into the site interface design, in visual style presents a more unique Pingyao style, enhance the role of Pingyao ancient city propaganda.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TP393.092

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 陶漪;劉桂峰;;國(guó)內(nèi)兒童網(wǎng)站界面設(shè)計(jì)的調(diào)查分析[J];電腦與電信;2011年06期

2 姜騰;宗明明;;老年人網(wǎng)站界面設(shè)計(jì)前景分析[J];設(shè)計(jì);2012年10期

3 陳思遠(yuǎn);;淺談色彩藝術(shù)在網(wǎng)站界面設(shè)計(jì)中的應(yīng)用[J];美術(shù)教育研究;2014年01期

4 孫榮;;淺論高校校園網(wǎng)站界面設(shè)計(jì)的視覺創(chuàng)意[J];常州工學(xué)院學(xué)報(bào);2007年04期

5 劉東方;;淺析老年網(wǎng)站界面設(shè)計(jì)[J];中國(guó)水運(yùn)(學(xué)術(shù)版);2007年09期

6 胡培培;;基于文化的教育網(wǎng)站界面設(shè)計(jì)研究[J];科教文匯(中旬刊);2007年11期

7 王賽蘭;;關(guān)于網(wǎng)站界面無障礙化的探索[J];硅谷;2008年21期

8 何榮;;淺析網(wǎng)站界面設(shè)計(jì)[J];科技信息;2008年26期

9 樊翠芳;胡錦;;國(guó)內(nèi)外兒童網(wǎng)站界面設(shè)計(jì)比較研究[J];藝術(shù)探索;2009年01期

10 于松翠;張阿維;;淺談商務(wù)網(wǎng)站界面設(shè)計(jì)的交互性[J];科技信息;2012年18期

相關(guān)會(huì)議論文 前1條

1 于欣;;高校網(wǎng)站界面色彩應(yīng)用分析研究[A];2013中國(guó)流行色協(xié)會(huì)學(xué)術(shù)年會(huì)論文集[C];2013年

相關(guān)重要報(bào)紙文章 前1條

1 大海 冰梅 張弦 周智濤 李秋雪 林琳;網(wǎng)上查分并不方便[N];計(jì)算機(jī)世界;2004年

相關(guān)碩士學(xué)位論文 前10條

1 姜騰;針對(duì)老年人的網(wǎng)站界面設(shè)計(jì)研究[D];齊齊哈爾大學(xué);2013年

2 薛白;電子商務(wù)網(wǎng)站頁面中色彩的應(yīng)用研究[D];青島理工大學(xué);2015年

3 何夢(mèng)楠;扁平化在社交網(wǎng)站界面設(shè)計(jì)中的應(yīng)用研究[D];陜西科技大學(xué);2015年

4 胡杰;教育類網(wǎng)站界面的簡(jiǎn)約化設(shè)計(jì)研究[D];西南交通大學(xué);2015年

5 錢程;微交互在B2C網(wǎng)站界面設(shè)計(jì)中的應(yīng)用與研究[D];湖北工業(yè)大學(xué);2016年

6 張翔云;便于用戶使用的視頻網(wǎng)站界面設(shè)計(jì)研究[D];北京交通大學(xué);2016年

7 畢明莉;綜合類高校網(wǎng)站界面設(shè)計(jì)的視覺分析與研究[D];北京交通大學(xué);2016年

8 許凱恩;基于情感化理論的電商購物網(wǎng)站界面設(shè)計(jì)研究[D];南京工業(yè)大學(xué);2016年

9 史蕓;平遙古城旅游網(wǎng)站界面設(shè)計(jì)研究[D];湖北工業(yè)大學(xué);2017年

10 許宏年;地方工科類院校門戶網(wǎng)站界面設(shè)計(jì)研究[D];長(zhǎng)春工業(yè)大學(xué);2017年

，

本文編號(hào)：1536949