本文關(guān)鍵詞： 互聯(lián)網(wǎng) 服裝類 購物平臺 圖形化設(shè)計(jì)與應(yīng)用　出處：《湖南師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：科技的發(fā)展瞬息萬變,在如今這個(gè)社會,人類面對的是網(wǎng)絡(luò)資源的膨脹,文化創(chuàng)意的張揚(yáng)以及品牌競爭的硝煙彌漫。社會的信息化革命經(jīng)歷了語言、文字、紙、印刷術(shù)和互聯(lián)網(wǎng)這五個(gè)階段,到現(xiàn)在邁入了人工智能。有誰能想到在今天人人都能用上智能手機(jī),互聯(lián)網(wǎng)也早已滲入到每個(gè)家庭。有了互聯(lián)網(wǎng)可以讓你隨時(shí)隨地聯(lián)系到家人和朋友,可以共同完成一項(xiàng)工作或者一同娛樂。信息技術(shù)的不斷壯大和成熟也使得網(wǎng)絡(luò)購物平臺也得到迅速發(fā)展,人們從原來的不熟悉和持有懷疑態(tài)度,到現(xiàn)在變得越來越習(xí)慣這種網(wǎng)絡(luò)購物平臺的操作模式。區(qū)別于從前傳統(tǒng)的購物方式,人們只用坐在家里聯(lián)上網(wǎng)絡(luò)打開各大購物網(wǎng)站進(jìn)行篩選和比較,再點(diǎn)擊鼠標(biāo)完成這一些列的購買行為就能輕松買到自己所需要的物品。這種劃時(shí)代的發(fā)展不僅為消費(fèi)者和經(jīng)營者提供了極大的便利,同時(shí)也為設(shè)計(jì)者提供了一個(gè)全新的展示空間與表現(xiàn)形式。設(shè)計(jì)者在新的環(huán)境下要接受更大的挑戰(zhàn),許多傳統(tǒng)觀念都要隨著信息時(shí)代的到來而更新?lián)Q代。而作為一名合格的設(shè)計(jì)師,在虛擬的空間進(jìn)行設(shè)計(jì)的時(shí)候不僅要時(shí)刻關(guān)注網(wǎng)絡(luò)空間所呈現(xiàn)出的視覺美感,更要把用戶的參與、體驗(yàn)和傳達(dá)信息這些要素放在首要考量之內(nèi)。 服裝產(chǎn)業(yè)在我國的國民經(jīng)濟(jì)比重中占有很大的經(jīng)濟(jì)地位,服裝產(chǎn)業(yè)在不斷走向成熟的同時(shí)也要充分利用各種媒介,形成自己特有的形象或者風(fēng)格,不斷鞏固品牌在消費(fèi)者心目中的地位。本文正是基于信息時(shí)代這一大的前提下,以互聯(lián)網(wǎng)購物平臺的發(fā)展和基本特征為原點(diǎn),著重探討了網(wǎng)絡(luò)環(huán)境下以服裝類為主的購物平臺圖形化設(shè)計(jì)的表現(xiàn)形態(tài),提出了圖形化設(shè)計(jì)在這個(gè)大環(huán)境中的合理性和示范性。其研究價(jià)值就在于這種圖形化的設(shè)計(jì)能夠在新媒體這個(gè)不斷成熟的空間里使信息傳達(dá)得更加直觀和生動(dòng),傳達(dá)文字難以傳達(dá)的內(nèi)容。針對圖形化設(shè)計(jì),本文提出了在當(dāng)下設(shè)計(jì)中所應(yīng)該具備的合理性與示范性,豐富購物平臺圖形化設(shè)計(jì)在新媒體中的形式和內(nèi)容,為服裝類的消費(fèi)者營造出更好的網(wǎng)絡(luò)消費(fèi)體驗(yàn),并為服裝品牌和企業(yè)提供一些可嘗試的參考方案。
[Abstract]:The development of science and technology is changing rapidly. In today's society, mankind is facing the expansion of network resources, the spread of culture and creativity, and the smoke of brand competition. The information revolution of society has experienced language, writing, paper, The five stages of printing and the Internet have now entered artificial intelligence. Who would have thought that today everyone can use a smartphone? The Internet has already penetrated into every family. With the Internet, you can contact your family and friends anytime and anywhere. The growing and mature information technology also makes the online shopping platform develop rapidly, people from the original unfamiliar and skeptical attitude, Now people are getting more and more accustomed to the mode of operation of online shopping platform. Different from the traditional way of shopping, people just sit at home and connect to the Internet to open various shopping websites for screening and comparison. Click on the mouse to complete the purchase of these columns can easily buy the items they need. This epoch-making development not only for consumers and operators to provide great convenience, At the same time, it also provides a new display space and representation for designers. Designers have to take on greater challenges in the new environment. Many traditional concepts should be updated with the arrival of the information age. As a qualified designer, when designing virtual space, we should not only pay close attention to the visual beauty of cyberspace, The participation of users, experience and communication of these elements should be the primary consideration. The clothing industry occupies a large economic position in the proportion of our national economy. As the garment industry continues to mature, it must also make full use of various media to form its own unique image or style. This paper is based on the premise of the information age, taking the development and basic characteristics of Internet shopping platform as the origin. This paper mainly discusses the graphic design of shopping platform based on clothing under the network environment. This paper puts forward the rationality and demonstration of graphic design in this environment. Its research value lies in the fact that this graphic design can make the information convey more intuitively and vividly in the maturing space of new media. Aiming at graphic design, this paper puts forward the rationality and demonstration that should be possessed in current design, and enriches the form and content of graphic design of shopping platform in new media. To create a better online consumer experience for clothing consumers, and to provide some reference solutions for clothing brands and enterprises.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F713.36;TP393.09

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