本文關(guān)鍵詞： 用戶體驗(yàn) 網(wǎng)站界面設(shè)計(jì) 交互體驗(yàn) 視覺體驗(yàn) 情感體驗(yàn)　出處：《西安工程大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著體驗(yàn)經(jīng)濟(jì)時(shí)代的到來(lái)，用戶體驗(yàn)成為衡量網(wǎng)站界面設(shè)計(jì)成功與否的重要標(biāo)準(zhǔn)之一。如今的網(wǎng)站界面設(shè)計(jì)無(wú)論在理論還是實(shí)踐方面都有了很大進(jìn)步，已經(jīng)成功實(shí)現(xiàn)很多優(yōu)秀案例，但是仍然存在部分網(wǎng)站界面沒有淋漓盡致的體現(xiàn)“以用戶為中心”的理念。 本文首先通過(guò)研究用戶體驗(yàn)設(shè)計(jì)的相關(guān)理論及方法，明確網(wǎng)站界面設(shè)計(jì)的用戶研究方法，并提出基于用戶體驗(yàn)的網(wǎng)站界面設(shè)計(jì)流程；其次重點(diǎn)對(duì)網(wǎng)站界面交互設(shè)計(jì)進(jìn)行了研究，結(jié)合認(rèn)知心理學(xué)、色彩心理學(xué)、格塔式心理學(xué)等學(xué)科，分別從用戶的視覺體驗(yàn)、交互體驗(yàn)、情感體驗(yàn)三方面，深入分析影響網(wǎng)站界面的每個(gè)因素，探索出基于用戶體驗(yàn)的網(wǎng)站界面設(shè)計(jì)原則和方法；再次提出基于用戶體驗(yàn)的網(wǎng)站界面設(shè)計(jì)評(píng)估的原則和方法，并解決了用戶體驗(yàn)中反饋的問(wèn)題；最后通過(guò)西安工程大學(xué)工業(yè)設(shè)計(jì)研究中心網(wǎng)站界面設(shè)計(jì)的實(shí)例，驗(yàn)證網(wǎng)站界面設(shè)計(jì)方法和評(píng)估方法的合理性。為相關(guān)理論的研究做出了貢獻(xiàn)，為網(wǎng)站界面設(shè)計(jì)的發(fā)展提供了思路。具體內(nèi)容展開如下： 第1章闡述了研究背景、現(xiàn)狀、目的和意義，結(jié)合相關(guān)研究背景及現(xiàn)狀，提出論文的研究方法、研究?jī)?nèi)容和框架。 第2章研究了用戶需求、用戶模型建立的方法以及用戶體驗(yàn)信息的獲取方法，分析了用戶體驗(yàn)的影響因素，提出了基于用戶體驗(yàn)的網(wǎng)站界面設(shè)計(jì)流程。 第3章首先介紹了網(wǎng)站界面設(shè)計(jì)的基礎(chǔ)理論；其次結(jié)合認(rèn)知心理學(xué)、色彩心理學(xué)、格塔式心理學(xué)等學(xué)科，分別從用戶的視覺體驗(yàn)、交互體驗(yàn)、情感體驗(yàn)三方面對(duì)網(wǎng)站界面設(shè)計(jì)進(jìn)行深入具體分析，主要包括：網(wǎng)站界面文字、圖形、色彩、版式的分析；網(wǎng)站界面隱喻和導(dǎo)航交互性分析；網(wǎng)站界面趣味性和人性化分析。為后續(xù)基于用戶體驗(yàn)的網(wǎng)站界面設(shè)計(jì)原則和方法的提出做好充分準(zhǔn)備。 第4章是在第3章基于用戶體驗(yàn)的網(wǎng)站界面設(shè)計(jì)分析的基礎(chǔ)上，提出基于用戶體驗(yàn)的網(wǎng)站界面設(shè)計(jì)原則和方法，分別從用戶視覺體驗(yàn)、交互體驗(yàn)、情感體驗(yàn)三方面具體提出，主要包括：網(wǎng)站界面文字、圖形、色彩、版式設(shè)計(jì)的原則和方法；網(wǎng)站界面隱喻和導(dǎo)航設(shè)計(jì)的原則和方法；網(wǎng)站界面趣味性和人性化設(shè)計(jì)的原則和方法。 第5章提出基于用戶體驗(yàn)的網(wǎng)站界面設(shè)計(jì)評(píng)估的原則、方法以及評(píng)估中問(wèn)題分級(jí)的方法。 第6章為實(shí)例應(yīng)用階段。在第2章網(wǎng)站界面設(shè)計(jì)流程、用戶研究方法以及第4章提出的基于用戶體驗(yàn)的網(wǎng)站界面設(shè)計(jì)方法和原則的指導(dǎo)下，結(jié)合西安工程大學(xué)工業(yè)設(shè)計(jì)研究中心的功能和特點(diǎn)，認(rèn)真完成西安工程大學(xué)工業(yè)設(shè)計(jì)研究中心網(wǎng)站片頭設(shè)計(jì)和界面設(shè)計(jì)，，提出兩套方案；并結(jié)合第5章提出的評(píng)估方法對(duì)方案二進(jìn)行評(píng)估，評(píng)估結(jié)果表明該方案原型能夠在基于用戶體驗(yàn)的基礎(chǔ)上順利實(shí)現(xiàn)，證明本文研究方法的合理性。 第7章對(duì)論文成果、創(chuàng)新點(diǎn)和不足之處做了總結(jié)，并明確了下一步研究工作。
[Abstract]:With the advent of the era of experience economy , user experience becomes one of the most important standards to measure the success of web interface design . Today ' s website interface design has made great progress in both theory and practice , and many excellent cases have been successfully realized , but there are still some websites that do not vividly reflect the idea of " taking user as the center " . Firstly , through the study of the relevant theories and methods of user experience design , the user research method of website interface design is clarified , and the web interface design flow based on user experience is put forward . Secondly , the design principles and methods of web interface design based on user experience are deeply analyzed . Chapter 1 sets forth the research background , the present situation , the purpose and the significance , and combines the relevant research background and the present situation , and puts forward the research methods , the research contents and the framework of the paper . Chapter 2 studies the user ' s demand , the method of user model establishment and the method of user experience information acquisition , analyzes the influencing factors of user experience , and puts forward the website interface design flow based on user experience . The third chapter introduces the basic theory of website interface design . Secondly , combining cognitive psychology , color psychology and lattice psychology , the author makes an in - depth analysis on the web interface design from three aspects of user ' s visual experience , interactive experience and emotional experience . It mainly includes : website interface text , graphic , color , layout analysis ; website interface metaphor and navigation interactive analysis ; website interface interest and humanized analysis . Chapter 4 is based on the web interface design analysis of user experience in Chapter 3 , and puts forward the design principles and methods of web interface design based on user experience , including the principles and methods of user ' s visual experience , interactive experience and emotional experience . Chapter 5 proposes the principles , methods and methods of evaluating the problems in the evaluation of web interface design based on user experience . Chapter 6 is an example application stage . Under the guidance of web interface design flow , user research method and user experience - based website interface design method and principles proposed in Chapter 2 , the design and interface design of the website of Xi ' an Engineering University ' s industrial design research center is completed , two sets of schemes are put forward , and the evaluation method proposed in Chapter 5 is combined to evaluate the scheme 2 . The evaluation results show that the prototype can be successfully realized on the basis of user experience , which proves the rationality of the research method in this paper . Chapter 7 summarizes the achievements , innovation points and shortcomings of the thesis , and clarifies the next research work .

【學(xué)位授予單位】：西安工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TP393.092

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本文編號(hào)：1521677