本文關(guān)鍵詞： 拼購 用戶需求 群體文化學(xué) 以用戶為中心的設(shè)計　出處：《浙江工業(yè)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：拼購是“拼客”活動的一種形式,幫助人們減輕經(jīng)濟(jì)壓力的同時擴(kuò)展人際交往。移動互聯(lián)網(wǎng)的普及促成了商家與用戶互利的新模式。通過對現(xiàn)有拼購網(wǎng)絡(luò)系統(tǒng)的研究分析,發(fā)現(xiàn)主要存在網(wǎng)站信息含量過大,體系復(fù)雜,用戶操作效率低,缺乏即時拼購和交友服務(wù)功能等問題。 本研究以拼購用戶的功能需求為出發(fā)點(diǎn),從群體文化學(xué)的角度探討拼購人群,將以用戶為中心的設(shè)計方法融入到用戶研究和移動終端的應(yīng)用設(shè)計中。通過網(wǎng)絡(luò)民族志、問卷調(diào)查、參與式觀察和深度訪談,探尋拼購人群的用戶目標(biāo)、屬性特征和行為習(xí)慣。運(yùn)用SCAT定性工具分析用戶訪談數(shù)據(jù),歸納出用戶的需求要點(diǎn),并為移動拼購應(yīng)用軟件的建立提供依據(jù)。根據(jù)提取的用戶需求要素,從功能設(shè)計、信用安全設(shè)計、界面設(shè)計三大模塊確立拼購服務(wù)系統(tǒng)的功能框架與交互流程,并建立購物目標(biāo)確定型、購物目標(biāo)半確定型、購物目標(biāo)不確定型三類用戶角色模型。通過用戶的交互原型測試以建立完善的移動拼購服務(wù)系統(tǒng),最終檢測該系統(tǒng)是否符合拼購用戶的目標(biāo)需要。 本研究制定的群體文化學(xué)和以用戶為中心的設(shè)計理念相結(jié)合的用戶研究流程,確保了設(shè)計符合目標(biāo)用戶的期望。SCAT定性工具的非數(shù)字化切片分析,有利于探尋訪談的內(nèi)在關(guān)聯(lián),提煉出拼購服務(wù)系統(tǒng)的設(shè)計需求因素。
[Abstract]:Shopping is a form of "shopping" activities, helping people to reduce economic pressure while expanding interpersonal contacts. The popularity of the mobile Internet has led to a new model of mutual benefit between businesses and users. It is found that there are some problems such as too large information content, complex system, low efficiency of user operation, lack of real-time purchasing and making friends service function and so on. Based on the functional needs of the users, this study discusses the group of people from the perspective of group culture, and integrates the user-centered design method into the user research and the application design of mobile terminals through the ethnography of the network. Questionnaire survey, participatory observation and in-depth interview, to explore the user goals, attribute characteristics and behavior habits of the shopping group. Using SCAT qualitative tools to analyze the data of user interviews, summed up the main points of users' needs. It also provides the basis for the establishment of mobile purchasing application software. According to the extracted elements of user requirements, the functional framework and interactive flow of the system are established from three modules: function design, credit security design and interface design. Three kinds of user role models are established, which are the target determination model, the semi-definite shopping target model and the uncertain shopping goal model. Through the interactive prototype test of users, a perfect mobile purchasing service system is established. Finally, check whether the system meets the target needs of the purchasing users. The process of user research, which combines group culture and user-centered design concept, ensures the non-digital slice analysis of the qualitative tool, which is in line with the expectations of the target users, and is conducive to exploring the intrinsic connection of the interview. Abstract the design demand factors of the purchasing service system.
【學(xué)位授予單位】：浙江工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TP393.09

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本文編號：1494027