發(fā)布時(shí)間：2018-02-06 05:36

  本文關(guān)鍵詞： 網(wǎng)絡(luò)社群 印象管理 印象可見性 群隱私關(guān)注 群凝聚力 群活躍度　出處：《北京郵電大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：網(wǎng)絡(luò)社群的出現(xiàn)加快了互聯(lián)網(wǎng)行業(yè)的發(fā)展,將世界各地的人從線下聚集到線上,改變了人與人的互動(dòng)方式。人們基于共同的興趣、目標(biāo)或某種情感聚集在一起,分享網(wǎng)絡(luò)社群帶來的豐富信息,同時(shí)積極地參與交流,且信息分享與溝通的方式日益多元化。然而,開放的虛擬世界縱然有其豐富的內(nèi)涵,但同時(shí)也給用戶帶來強(qiáng)烈的隱私安全擔(dān)憂。一方面,在某些領(lǐng)域發(fā)布或分享的個(gè)人信息,通過互聯(lián)網(wǎng)被收集、利用、傳播及公開在其他網(wǎng)站的現(xiàn)象層出不窮；另一方面,個(gè)性化服務(wù)使人們的信息過分暴露,給人們的生活帶來困擾。這些問題的出現(xiàn),易削弱人們使用網(wǎng)絡(luò)社群的興趣,導(dǎo)致活躍度下降,不利于人們的溝通,更不利于群成員關(guān)系的維護(hù),尤其對(duì)企業(yè)用戶有可能造成商業(yè)損失。因此,如何管理網(wǎng)絡(luò)社群,使成員產(chǎn)生較好的印象,降低成員的隱私關(guān)注程度是網(wǎng)絡(luò)社群不斷發(fā)展過程中時(shí)刻面對(duì)的問題。 本研究采用定性與定量研究結(jié)合的方法,對(duì)網(wǎng)絡(luò)社群環(huán)境下印象管理策略的實(shí)施對(duì)群成員隱私關(guān)注的影響進(jìn)行深入而細(xì)致的探討。本研究的主要成果如下： 一是將印象管理策略引入到網(wǎng)絡(luò)社群的研究中,并與隱私關(guān)注的理論框架相結(jié)合。 二是完善與驗(yàn)證了適用于網(wǎng)絡(luò)社群環(huán)境的印象管理量表、隱私關(guān)注量表和群用戶參與狀況測(cè)量量表。 三是在理論框架下運(yùn)用社會(huì)調(diào)查研究方法進(jìn)行了實(shí)證數(shù)據(jù)分析,具有實(shí)踐的創(chuàng)新性。 以上研究成果具有重要的理論意義和實(shí)踐價(jià)值。理論上,本文研究將隱私關(guān)注從個(gè)人層面引申到群體的層面,將印象管理策略引用到網(wǎng)絡(luò)社群中,探討了印象管理與群隱私關(guān)注的影響關(guān)系。實(shí)踐上,本研究為網(wǎng)絡(luò)社群用戶有效地為群成員提供服務(wù),加強(qiáng)印象管理策略的實(shí)施指明了方向。
[Abstract]:The emergence of online communities has accelerated the development of the Internet industry, bringing people from all over the world from offline to online, changing the way people interact with each other. People come together on the basis of common interests, goals or emotions. Share the rich information brought by the network community, and actively participate in the exchange, and the ways of information sharing and communication are increasingly diversified. However, the open virtual world has its rich connotations. On the one hand, personal information published or shared in some areas is collected, utilized, disseminated and made public in other websites through the Internet. On the other hand, personalized services make people's information too exposed, and bring troubles to people's life. These problems tend to weaken people's interest in using online communities and lead to a decline in activity. It is not conducive to the communication of people, but also not conducive to the maintenance of group membership, especially to the enterprise users may cause business losses. Therefore, how to manage the network community, so that members have a better impression. Reducing the privacy of the members is a problem in the process of the continuous development of the online community. In this study, the effects of impression management strategies on the privacy concerns of group members are discussed in depth and detail by using qualitative and quantitative methods. The main results of this study are as follows:. The first is to introduce the impression management strategy into the research of online community and combine it with the theoretical framework of privacy concerns. The second is to perfect and verify the impression management scale, privacy concern scale and group user participation scale which are suitable for the network community environment. Thirdly, using the social investigation method to analyze the empirical data under the theoretical framework, it is innovative in practice. The above research results have important theoretical significance and practical value. Theoretically, this paper extends privacy concerns from the individual level to the group level, and applies the impression management strategy to the online community. This paper discusses the relationship between impression management and group privacy concerns. In practice, this study points out the direction of providing service to group members and strengthening the implementation of impression management strategies.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TP393.08

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本文編號(hào)：1493710