本文選題：生鮮農(nóng)產(chǎn)品 + 供應(yīng)鏈��； 參考：《南京農(nóng)業(yè)大學(xué)》2015年碩士論文

【摘要】：隨著經(jīng)濟(jì)社會(huì)的發(fā)展與人們生活水平的提高,人們對(duì)生鮮農(nóng)產(chǎn)品的需求不斷增加、對(duì)其質(zhì)量的要求也在不斷提高。由于生鮮農(nóng)產(chǎn)品存在容易腐爛、運(yùn)輸和存儲(chǔ)時(shí)間不能太長(zhǎng)的特點(diǎn),使得生鮮農(nóng)產(chǎn)品生產(chǎn)者與銷(xiāo)售者都面臨巨大的風(fēng)險(xiǎn)。根據(jù)國(guó)外成功的經(jīng)驗(yàn),通過(guò)構(gòu)建科學(xué)高效的生鮮農(nóng)產(chǎn)品供應(yīng)鏈可以降低這種風(fēng)險(xiǎn)。泰州市是江蘇省最重要的農(nóng)產(chǎn)品生產(chǎn)基地之一,其中生鮮農(nóng)產(chǎn)品的品種與產(chǎn)量都非常大。所以,本文以泰州市為例,分析泰州市現(xiàn)有生鮮農(nóng)產(chǎn)品供應(yīng)鏈模式存在的不足,并提出進(jìn)行改進(jìn)優(yōu)化的措施。優(yōu)化泰州市的生鮮農(nóng)產(chǎn)品供應(yīng)鏈模式對(duì)降低生鮮農(nóng)產(chǎn)品供銷(xiāo)風(fēng)險(xiǎn)、增加當(dāng)?shù)剞r(nóng)民收入、提高人們消費(fèi)生鮮農(nóng)產(chǎn)品的質(zhì)量都具有十分重要的意義。本文在大量查閱與生鮮農(nóng)產(chǎn)品供應(yīng)鏈模式有關(guān)的文獻(xiàn)與資料,運(yùn)用經(jīng)濟(jì)學(xué)、管理學(xué)以及社會(huì)學(xué)等多學(xué)科交叉的研究方法,對(duì)泰州市現(xiàn)有生鮮農(nóng)產(chǎn)品供應(yīng)鏈模式取得的成效以及存在的不足和問(wèn)題進(jìn)行分析,在此基礎(chǔ)提出泰州市將繼續(xù)以農(nóng)業(yè)龍頭企業(yè)、批發(fā)市場(chǎng)、超市作為生鮮農(nóng)產(chǎn)品供應(yīng)主渠道,同時(shí)要適應(yīng)第三方物流,加快發(fā)展農(nóng)產(chǎn)品電商平臺(tái)等建議。通過(guò)本文研究,得出以下主要結(jié)論:第一,本文通過(guò)梳理供應(yīng)鏈、農(nóng)產(chǎn)品供應(yīng)鏈、生鮮農(nóng)產(chǎn)品供應(yīng)鏈相關(guān)理論,并交代相應(yīng)研究背景、目的和意義,為整個(gè)研究工作奠定理論支持和現(xiàn)實(shí)必要。第二,圍繞泰州市的生鮮農(nóng)產(chǎn)品供應(yīng)鏈模式現(xiàn)狀進(jìn)行了深入分析,通過(guò)大量的數(shù)據(jù)分析證明,泰州市生鮮農(nóng)產(chǎn)品供應(yīng)鏈還比較落后,基礎(chǔ)設(shè)施薄弱,供需信息不對(duì)稱,面臨著供應(yīng)鏈條較長(zhǎng)、環(huán)節(jié)較多、成本偏高等問(wèn)題。第三,目前泰州市生鮮農(nóng)產(chǎn)品供應(yīng)主要表現(xiàn)為農(nóng)業(yè)產(chǎn)業(yè)化龍頭企業(yè)供應(yīng)鏈模式、批發(fā)市場(chǎng)主導(dǎo)型供應(yīng)鏈模式、超市主導(dǎo)型供應(yīng)鏈模式以及農(nóng)戶合作組織主導(dǎo)型供應(yīng)鏈模式這四種模式共存的局面,這些模式是農(nóng)業(yè)現(xiàn)代化進(jìn)程不斷推進(jìn)的產(chǎn)物,批發(fā)市場(chǎng)主導(dǎo)型供應(yīng)鏈模式為消費(fèi)者提供了最為鮮活以及價(jià)優(yōu)的生鮮農(nóng)產(chǎn)品;超市主導(dǎo)型供應(yīng)鏈模式為消費(fèi)者提供了最為便捷、方面的消費(fèi)方式;農(nóng)業(yè)龍頭企業(yè)供應(yīng)鏈模式促進(jìn)了農(nóng)業(yè)產(chǎn)前、產(chǎn)中、產(chǎn)后一體化進(jìn)程.,農(nóng)戶合作組織主導(dǎo)型供應(yīng)鏈模式將分散的農(nóng)戶生產(chǎn)有效得整合了起來(lái)。正是由于這四種模式各有特點(diǎn),且滿足了消費(fèi)市場(chǎng)的不同層面的需求才形成目前這些不同模式相互依存、相輔相成的局面。第四,就泰州市目前生鮮農(nóng)產(chǎn)品模式提出了自己的看法。本文認(rèn)為,一段時(shí)期內(nèi)泰州市將繼續(xù)以農(nóng)業(yè)龍頭企業(yè)、批發(fā)市場(chǎng)、超市作為生鮮農(nóng)產(chǎn)品供應(yīng)主渠道,不斷提高生鮮農(nóng)產(chǎn)品物流主體的組織程度,同時(shí)要適應(yīng)第三方物流,加快現(xiàn)代物流先進(jìn)技術(shù)的應(yīng)用,逐步建立生鮮農(nóng)產(chǎn)品物流信息管理服務(wù)體系。
[Abstract]:With the development of economy and society and the improvement of people's living standards, the demand for fresh agricultural products is increasing, and the demand for its quality is increasing. As the existence of fresh agricultural products is easy to rot and the time of transportation and storage can not be too long, the producers and sellers of fresh agricultural products are facing huge risks. According to the successful experience abroad, this risk can be reduced by building a scientific and efficient supply chain of fresh agricultural products. Taizhou is one of the most important agricultural production bases in Jiangsu province. The variety and yield of fresh agricultural products are very large. Therefore, this paper takes Taizhou as an example to analyze the existing supply chain model of fresh agricultural products in Taizhou. In order to reduce the risk of the supply and marketing of fresh agricultural products, increase the income of the local farmers and improve the quality of the fresh agricultural products, it is of great significance to optimize the supply chain model of fresh agricultural products in Taizhou. Literature and data, the use of economics, management and sociology and other interdisciplinary research methods, the current fresh agricultural products supply chain model of Taizhou City, the existing problems and problems are analyzed. On this basis, it is proposed that Taizhou will continue to use the agricultural leading enterprises, wholesale markets, supermarkets as fresh agricultural products for fresh agricultural products. According to the main channel, at the same time, we should adapt to the third party logistics, accelerate the development of agricultural products e-commerce platform and other suggestions. Through this study, we get the following main conclusions: first, the article through combing supply chain, agricultural product supply chain, fresh agricultural products supply chain related theory, and to explain the relevant research background, purpose and significance to lay a theory for the whole research work. Support and practical necessity. Second, the current supply chain model of fresh agricultural products in Taizhou is analyzed in depth. Through a large number of data analysis, it is proved that the supply chain of fresh agricultural products in Taizhou is still backward, the infrastructure is weak, the supply and demand information is asymmetrical, and the supply chain is long, the link is more, the cost is high, and so on. Third, At present, the supply chain of fresh agricultural products in Taizhou is mainly manifested in the supply chain model of the leading agricultural enterprises, the leading supply chain mode of the wholesale market, the model of the supermarket led supply chain and the supply chain model of the peasant household cooperative organization, which are the product of the continuous advancement of the process of agricultural modernization. The leading supply chain model of the wholesale market provides the most fresh and excellent fresh agricultural products for the consumers; the supermarket led supply chain model provides the most convenient and convenient consumption mode for the consumers; the supply chain model of the agricultural leading enterprise promotes the process of agricultural production, production and postpartum integration. The supply chain model integrates the decentralized production of farmers' production effectively. It is precisely because these four patterns have their own characteristics and meet the needs of the different levels of the consumer market to form a situation that these different modes are interdependent and complementary to each other. Fourth, this paper puts forward its own views on the present fresh agricultural product model in Taizhou. It is believed that in a period of time, Taizhou will continue to use the agricultural leading enterprises, wholesale markets and supermarkets as the main channel to supply fresh agricultural products, constantly improve the organizational degree of the logistics main body of fresh agricultural products, at the same time, to adapt to the third party logistics, accelerate the application of modern logistics advanced technology, and gradually establish the logistics information management service of fresh agricultural products. Department.
【學(xué)位授予單位】：南京農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F326.6

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