本文選題：新零售 + 線上+線下+物流　； 參考：《中國流通經(jīng)濟(jì)》2017年03期

【摘要】：零售業(yè)正在從價(jià)格型消費(fèi)向價(jià)值類消費(fèi)、體驗(yàn)式消費(fèi)、個(gè)性化消費(fèi)轉(zhuǎn)變,新消費(fèi)時(shí)代需要新零售模式。新零售實(shí)踐和理論正在摸索之中,各種創(chuàng)新都值得期待,百聯(lián)集團(tuán)與阿里巴巴集團(tuán)的合作,是一次重要而有益的探索。綜合現(xiàn)有各種描述,"新零售"即線上線下和物流的緊密結(jié)合("線上+線下+物流"),其核心是以消費(fèi)者為中心的會員、支付、庫存、服務(wù)等方面數(shù)據(jù)的全面打通,目標(biāo)是面向線上線下全客群提供全渠道、全品類、全時(shí)段、全體驗(yàn)服務(wù),滿足人們隨時(shí)隨地、隨心所欲的全方位需求。流通學(xué)界應(yīng)肩負(fù)起歷史使命,對零售業(yè)新模式、新業(yè)態(tài)、新組織及我國零售業(yè)發(fā)展進(jìn)行重點(diǎn)研究,為國家政策制定提出建議。
[Abstract]:Retail is changing from price consumption to value consumption, experiential consumption and individualized consumption. New retail practice and theory are groping, all kinds of innovation are worth looking forward to. The cooperation between Bailian Group and Alibaba Group is an important and beneficial exploration. Synthesizing existing descriptions, "new retailing" is the close integration of online and offline and logistics ("online and offline logistics"), the core of which is the comprehensive access to consumer-centric data on membership, payment, inventory, services, etc. The goal is to provide all channels, categories, time and experience services for online and offline customers, to meet the omni-directional needs of people at any time, anywhere and at any time. The circle of circulation should shoulder the historical mission, study the new model, new form, new organization and the development of retailing industry of our country, and put forward the suggestion for the national policy making.
【作者單位】： 中國流通三十人論壇(G30);中國流通經(jīng)濟(jì)雜志社;
【分類號】：F724.6;F721
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本文編號：1819399