本文選題：土特產包裝 + 品牌　； 參考：《東南大學學報(哲學社會科學版)》2017年S1期

【摘要】：土特產是具有地域性代表的物產結晶,而包裝則是物流銷售與推廣必不可缺的重要環(huán)節(jié),隨著經濟的發(fā)展,土特產市場間的競爭也愈加激烈,在土特產包裝品牌設計上的探索迫在眉睫。安徽蕪湖以特產豐富而聞名全國,土特產市場潛力巨大,但其包裝模式單一缺乏地域特色、品牌意識有待提升。本文通過對地域性土特產包裝設計的現狀進行分析,并結合地方傳統(tǒng)文化與特色,以"赭山印象"為例,探討相應的包裝品牌設計模式,提升土特產的品牌價值。
[Abstract]:Local products are the crystallization of regional products, and packaging is an indispensable part of logistics sales and promotion. With the development of economy, the competition among local specialty markets is becoming more and more fierce. It is urgent to explore the design of local packaging brand. Wuhu is famous all over the country for its rich specialties. The market potential of native products is huge, but its packing mode is lack of regional characteristics and its brand awareness needs to be improved. Based on the analysis of the present situation of the packaging design of regional native products, and combining with the local traditional culture and characteristics, taking the impression of ochre Mountain as an example, this paper discusses the corresponding packaging brand design mode and promotes the brand value of local specialty products.
【作者單位】： 安徽工程大學藝術學院;
【分類號】：F426.8;TB482
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本文編號：1801491