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  本文選題：戰(zhàn)略聯(lián)盟 + 國際化戰(zhàn)略　； 參考：《蘭州大學》2015年碩士論文

【摘要】：蘭州JST物流公司成立于2001年,十多年來一直致力于為客戶提供優(yōu)質(zhì)高效的以鐵路集裝箱運輸為主、其他運輸方式為輔的多式聯(lián)運物流服務。宏觀經(jīng)濟增速逐步放緩,鐵路運輸成本日益上漲,行業(yè)競爭逐漸加劇,行業(yè)改革日趨深化,以區(qū)域鐵路集裝箱物流為主的發(fā)展戰(zhàn)略已經(jīng)不能滿足企業(yè)的發(fā)展需要。本文旨在應用戰(zhàn)略管理理論對企業(yè)所處環(huán)境及自身資源進行深入分析,提出新的發(fā)展戰(zhàn)略以及實施措施。通過對外部環(huán)境及內(nèi)部資源的綜合分析和判斷,提出戰(zhàn)略聯(lián)盟與國際化相結(jié)合的公司層發(fā)展戰(zhàn)略。具體內(nèi)容是:第一,通過協(xié)助客戶拓展融資渠道、創(chuàng)新融資模式,與客戶建立戰(zhàn)略聯(lián)盟;與供應商建立更為緊密的聯(lián)盟關系,共同為客戶創(chuàng)造價值;與行業(yè)競爭者實現(xiàn)競爭中的合作,推動行業(yè)的進步;第二,最大限度的發(fā)揮企業(yè)資源優(yōu)勢,抓住國家西部大開發(fā),“一路一帶”,產(chǎn)業(yè)結(jié)構(gòu)調(diào)整升級等政策機遇,塑造企業(yè)品牌,重塑企業(yè)核心競爭力,不斷實現(xiàn)新的市場突破,提升企業(yè)盈利能力。而在業(yè)務層,公司選擇了差異化的發(fā)展戰(zhàn)略。第一,通過物流信息系統(tǒng)的開發(fā)和應用,現(xiàn)有辦公自動化系統(tǒng)以及財務管理系統(tǒng)的升級,提升企業(yè)數(shù)據(jù)收集、存儲、傳輸、處理以及輸出的效率,提升企業(yè)管理水平、運營效率和服務水平;第二,大力推動“物流+金融”模式的發(fā)展,豐富企業(yè)物流產(chǎn)品,提升服務附加值,為公司層戰(zhàn)略聯(lián)盟的實現(xiàn)提供機會和支持,提升核心競爭力。物流行業(yè)正經(jīng)歷著從傳統(tǒng)模式向現(xiàn)代模式的快速轉(zhuǎn)變,JST物流公司應抓住政策機遇以及行業(yè)變革契機,沿著與客戶、供應商甚至競爭者建立戰(zhàn)略聯(lián)盟,同時國際化的新戰(zhàn)略方向,不斷創(chuàng)新物流模式和物流產(chǎn)品,最終實現(xiàn)市場份額的不斷增加和利潤的持續(xù)增長。
[Abstract]:Lanzhou JST Logistics Company was founded in 2001, and has been committed to providing customers with high quality and high efficiency multimodal logistics service, mainly in railway container transportation and supplemented by other transportation modes.The macro-economic growth rate is slowing down gradually, the railway transportation cost is rising day by day, the industry competition is becoming more and more serious, the industry reform is deepening day by day, the development strategy based on the regional railway container logistics has been unable to meet the development needs of the enterprise.The purpose of this paper is to apply the theory of strategic management to analyze the environment and resources of enterprises, and to put forward new development strategies and implementation measures.Based on the comprehensive analysis and judgment of external environment and internal resources, this paper puts forward the development strategy of company level which combines strategic alliance with internationalization.The specific contents are as follows: first, by assisting customers to expand financing channels, innovate financing models, establish strategic alliances with customers, establish closer alliance relations with suppliers, and jointly create value for customers;To cooperate with competitors in the competition to promote the progress of the industry; second, to maximize the advantages of enterprise resources and seize policy opportunities such as the large-scale development of the country's western region, "Belt and Road", and industrial restructuring and upgrading.Mold enterprise brand, reshape enterprise core competition ability, realize new market breakthrough ceaselessly, promote enterprise profit ability.At the business level, the company has chosen a differentiated development strategy.First, through the development and application of logistics information system, the upgrading of existing office automation system and financial management system, the efficiency of enterprise data collection, storage, transmission, processing and output is improved, and the level of enterprise management is improved.Operational efficiency and service level; second, vigorously promote the development of "logistics finance" model, enrich enterprise logistics products, enhance the added value of services, provide opportunities and support for the realization of strategic alliances, enhance the core competitiveness.The logistics industry is undergoing a rapid transformation from the traditional model to the modern model. JST logistics companies should seize the opportunity of policy and industry change, and follow the new strategic direction of establishing strategic alliances with customers, suppliers and even competitors, while internationalizing.Constantly innovating logistics mode and logistics products, and finally realizing the continuous increase of market share and profit.
【學位授予單位】：蘭州大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F259.23

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