本文選題：“新零售”　切入點：消費者購物價值　出處：《中國流通經(jīng)濟》2017年09期

【摘要】：基于消費者購物價值("新價值")、商業(yè)生態(tài)圈協(xié)同("新協(xié)同")、"互聯(lián)網(wǎng)+"動態(tài)新技術(shù)("新技術(shù)")的"三新"視角分析"新零售"現(xiàn)象與實踐發(fā)現(xiàn),在現(xiàn)代信息科技發(fā)展的大背景下,傳統(tǒng)零售或電商通過增加物流、生產(chǎn)等價值創(chuàng)造環(huán)節(jié)或要素,通過運用大數(shù)據(jù)、人工智能等先進"互聯(lián)網(wǎng)+"技術(shù),實現(xiàn)協(xié)同與融合,甚至促進零售生態(tài)圈形成,最終產(chǎn)生了一種可為消費者創(chuàng)造更多購物價值的零售新模式。而未來"新零售"的發(fā)展,從"新價值"視角看,將從多方面入手為消費者創(chuàng)造更多功能性購物價值、更多享樂性購物價值以及更多社會性購物價值;從"新協(xié)同"視角看,將致力于完善而健康的零售生態(tài)圈的構(gòu)建、管理與協(xié)同,進而在服務(wù)和利用好顧客戰(zhàn)略性資源基礎(chǔ)上,推動零售生態(tài)圈向更高層次演化;從"新技術(shù)"視角看,將朝著更新、更奇的方向發(fā)展,真正實現(xiàn)各種實物商品、服務(wù)商品、體驗活動融為一體的目標。
[Abstract]:This paper analyzes the phenomenon and practice of "new retail" from the perspective of "new value" ("new value"), "new cooperation" ("new cooperation") and "Internet" dynamic new technology ("new technology"). In the context of the development of modern information technology, traditional retail or e-commerce enterprises can achieve synergy and integration by increasing value creation links or elements such as logistics and production, and by using advanced "Internet" technologies such as big data and artificial intelligence. Even to promote the formation of the retail ecosystem, a new retail model that can create more shopping value for consumers has finally emerged. In the future, the development of "new retail" can be seen from the perspective of "new value". It will create more functional shopping value, more hedonic shopping value and more social shopping value for consumers from many aspects. From the perspective of "new synergy", it will devote itself to the construction of a perfect and healthy retail ecosystem. Management and collaboration, on the basis of serving and making good use of customers' strategic resources, will promote the evolution of the retail ecosphere to a higher level; from the perspective of "new technology", it will develop in the direction of renewal and strangeness, and truly realize all kinds of physical goods. Service goods, experience activities as one of the goals.
【作者單位】： 福州大學(xué)經(jīng)濟與管理學(xué)院;
【分類號】：F724.2
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本文編號：1697371