本文關(guān)鍵詞：網(wǎng)絡(luò)經(jīng)濟(jì)背景下黑龍江省農(nóng)產(chǎn)品流通模式研究　出處：《哈爾濱商業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

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【摘要】：作為我國(guó)經(jīng)濟(jì)發(fā)展重要根基的第一產(chǎn)業(yè),農(nóng)業(yè)始終處于經(jīng)濟(jì)發(fā)展的第一位。近幾年中央一號(hào)文件均將農(nóng)業(yè)發(fā)展問題作為重點(diǎn),足以證明農(nóng)業(yè)對(duì)我國(guó)經(jīng)濟(jì)發(fā)展的重要作用。然而,當(dāng)前農(nóng)業(yè)發(fā)展過程中卻頻現(xiàn)農(nóng)產(chǎn)品市場(chǎng)價(jià)格飆升,而田間農(nóng)產(chǎn)品賣不出去的現(xiàn)象,致使廣大農(nóng)民遭受損失,而農(nóng)產(chǎn)品流通中介組織卻抱怨利潤(rùn)空間縮小。頻現(xiàn)"買貴賣難"現(xiàn)象的主要原因在于農(nóng)產(chǎn)品流通環(huán)節(jié)存在諸多問題。農(nóng)產(chǎn)品流通是農(nóng)產(chǎn)品從生產(chǎn)領(lǐng)域到消費(fèi)領(lǐng)域的重要環(huán)節(jié),流通的順暢與否關(guān)系到農(nóng)民能否實(shí)現(xiàn)增收,農(nóng)產(chǎn)品市場(chǎng)能否健康發(fā)展,農(nóng)業(yè)現(xiàn)代化能否得以推進(jìn),也關(guān)系到廣大消費(fèi)者能否買到質(zhì)優(yōu)價(jià)廉的農(nóng)產(chǎn)品。黑龍江省作為我國(guó)的農(nóng)業(yè)大省,多年來(lái)得力于省政府的重視及大力推進(jìn),農(nóng)產(chǎn)品流通體系已初步形成,但與國(guó)內(nèi)農(nóng)產(chǎn)品流通發(fā)展較快省份相比仍欠完善,農(nóng)產(chǎn)品流通的市場(chǎng)導(dǎo)向作用并未充分發(fā)揮。農(nóng)產(chǎn)品流通過程還存在流通主體組織化程度低、信息平臺(tái)功能不健全、保障性基礎(chǔ)設(shè)施建設(shè)落后和現(xiàn)代化物流運(yùn)輸體系尚未形成等問題。因此,本文致力于構(gòu)建符合黑龍江省農(nóng)產(chǎn)品流通發(fā)展方向的新型農(nóng)產(chǎn)品流通模式,以解決黑龍江省農(nóng)產(chǎn)品流通存在的問題。隨著互聯(lián)網(wǎng)技術(shù)的應(yīng)用與普及,我國(guó)經(jīng)濟(jì)發(fā)展背景已由傳統(tǒng)經(jīng)濟(jì)轉(zhuǎn)變?yōu)榫W(wǎng)絡(luò)經(jīng)濟(jì)。相較于傳統(tǒng)經(jīng)濟(jì)來(lái)講,網(wǎng)絡(luò)經(jīng)濟(jì)有其獨(dú)特的特征,并對(duì)農(nóng)產(chǎn)品流通組織、流通方式以及流通技術(shù)等方面產(chǎn)生深遠(yuǎn)影響,推動(dòng)整個(gè)農(nóng)產(chǎn)品流通過程發(fā)生根本性變革。而黑龍江省現(xiàn)有農(nóng)產(chǎn)品流通模式還不能適應(yīng)網(wǎng)絡(luò)經(jīng)濟(jì)條件,為此亟需構(gòu)建符合網(wǎng)絡(luò)經(jīng)濟(jì)特點(diǎn)的新型農(nóng)產(chǎn)品流通模式。首先,論文整理歸納了國(guó)內(nèi)外有關(guān)農(nóng)產(chǎn)品流通問題的研究成果,并在此基礎(chǔ)上對(duì)以往學(xué)者基于不同視角的觀點(diǎn)進(jìn)行評(píng)述,從而確定本文研究的重點(diǎn),即構(gòu)建網(wǎng)絡(luò)經(jīng)濟(jì)下符合黑龍江省農(nóng)產(chǎn)品流通發(fā)展方向的新型農(nóng)產(chǎn)品流通模式。其次,在闡述網(wǎng)絡(luò)經(jīng)濟(jì)特征與農(nóng)產(chǎn)品流通要素關(guān)系的基礎(chǔ)上,分析網(wǎng)絡(luò)經(jīng)濟(jì)對(duì)農(nóng)產(chǎn)品流通的影響,包括推動(dòng)農(nóng)產(chǎn)品流通渠道扁平化發(fā)展,促進(jìn)流通組織虛擬化發(fā)展,提升農(nóng)產(chǎn)品流通技術(shù)水平和降低農(nóng)產(chǎn)品流通費(fèi)用。再次,通過查閱黑龍江省農(nóng)產(chǎn)品流通發(fā)展的數(shù)據(jù)資料,總結(jié)目前網(wǎng)絡(luò)經(jīng)濟(jì)下黑龍江省農(nóng)產(chǎn)品流通發(fā)展的優(yōu)勢(shì)及劣勢(shì),以明確新型農(nóng)產(chǎn)品流通模式運(yùn)行的現(xiàn)實(shí)背景,以及新型流通模式需要解決的問題。最后,以推動(dòng)黑龍江省農(nóng)產(chǎn)品流通發(fā)展為主要目標(biāo),根據(jù)可操作性原則、統(tǒng)一協(xié)調(diào)原則、因地適宜原則及風(fēng)險(xiǎn)分散原則,構(gòu)建出"農(nóng)戶+交易平臺(tái)+現(xiàn)代物流+網(wǎng)上金融"的新型農(nóng)產(chǎn)品流通模式,并闡述新型模式運(yùn)行機(jī)制。在文章最后,就新型流通模式運(yùn)行所需的配套政策提出相關(guān)建議,以期能夠?yàn)楹邶埥⌒滦娃r(nóng)產(chǎn)品流通模式運(yùn)行提供必要保障,為解決黑龍江省農(nóng)產(chǎn)品流通問題找到行之有效的途徑,為推動(dòng)黑龍江省農(nóng)產(chǎn)品流通發(fā)展提供論文所及的指導(dǎo)意義。
[Abstract]:As an important foundation of the development of the first industry of China's economy, agriculture is always the first economic development. In recent years, the central document will be agricultural development as the focus, to prove the important role for the economic development of our country agriculture. However, the current agricultural development process has frequent agricultural products market prices soared, and in the field agricultural products sold phenomenon, resulting in losses to farmers, and intermediary organizations in the circulation of agricultural products complained that profit margins shrink. The main reason is the "buy sell difficult" phenomenon is that there are many problems of agricultural products circulation. The circulation of agricultural products is an important link of agricultural products from production to consumption in the field of circulation the smooth and not related to the realization of farmers' income, agricultural product market healthy development, can promote the modernization of agriculture, but also to the vast number of consumers can buy cheap The agricultural products of Heilongjiang province. As a major agricultural province in China for many years, and vigorously promote the province due to the government's attention, the circulation system of agricultural products has been formed, but with the rapid development of domestic agricultural products circulation provinces compared is not perfect, the role of market orientation and the circulation of agricultural products and did not fully play. Process of the circulation of agricultural products there are still the main flow of the low level of organization, the information platform function is not perfect, the protection of backward infrastructure construction and modernization of logistics transportation system has not been formed. Therefore, this paper is devoted to construct the new mode of the circulation of agricultural products in Heilongjiang Province agricultural product circulation development direction, to solve the problems of circulation of agricultural products in Heilongjiang province. With the popularization and application of Internet technology, the background of the development of economy in our country has changed from the traditional economy to the network economy. Compared with the traditional economy, the network economy has its unique The characteristics of agricultural products circulation organization, circulation and circulation influence technology, promote the whole process of the circulation of agricultural products undergo fundamental changes. But the existing circulation mode of agricultural products in Heilongjiang province can not adapt to the condition of network economy, so we need to construct a new mode of circulation of agricultural products in line with the characteristics of the network economy. Firstly, the paper summarize the domestic and foreign research achievements about the circulation of agricultural products, and on the basis of previous scholars from different perspectives based on the viewpoint of review, to determine the focus of this paper, namely the construction of circulation pattern of new agricultural products circulation of agricultural products in Heilongjiang Province in accordance with the direction of development of network economy. Secondly, based on expounding the relationship between the circulation factor the characteristic of network economy and agricultural products, analysis of the influence of network economy on the circulation of agricultural products, including the promotion of flat agricultural products circulation channel The development, promoting the circulation of virtual organization development, enhance the technical level of agricultural products circulation and reduce the cost of the circulation of agricultural products. Thirdly, through the circulation of agricultural products in Heilongjiang province development data, summarizes the advantages and disadvantages of the development of circulation of agricultural products in Heilongjiang Province under the network economy, the realistic background of operation of the circulation pattern clearly model of agricultural products, and the need to address the problem of new distribution mode. Finally, in order to promote the circulation of agricultural products in Heilongjiang province development as the main target, according to the operational principle, coordination principle, because the appropriate principle and the principle of risk diversification, to build a "new model of circulation of agricultural products trading platform + farmers + logistics + online banking. And expounds the new mode of operation mechanism. Finally, put forward relevant suggestions for new circulation mode of supporting policies, in order to provide new farmers in Heilongjiang Province The operation of the product circulation mode provides the necessary guarantee, so as to find an effective way to solve the circulation problem of agricultural products in Heilongjiang Province, and provide guidance for promoting the circulation development of Heilongjiang agricultural products.

【學(xué)位授予單位】：哈爾濱商業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F326.6;F724.6

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