本文關(guān)鍵詞：考慮顧客行為的A公司協(xié)同配送績效評價研究　出處：《河北工程大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

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【摘要】：隨著電子商務(wù)的不斷發(fā)展,顧客對物流配送的需求更加有針對性且呈現(xiàn)出個性化趨勢,現(xiàn)有的物流配送模式無法滿足要求,其局限性愈加明顯。因此協(xié)同配送應(yīng)運而生,并旨在為顧客提供更加高效、合理、及時和低成本的物流配送。目前越來越多的學(xué)者開始對顧客行為因素對物流配送的影響進(jìn)行研究,將顧客行為因素列為影響協(xié)同配送績效的因素之一,提高了配送績效評價體系的實用性。研究考慮顧客行為的協(xié)同配送績效評價指標(biāo)體系具有重要的理論意義,而且對物流企業(yè)提高績效,降低成本也起到了關(guān)鍵作用。本文首先介紹了選題背景及意義,總結(jié)了國內(nèi)外關(guān)于協(xié)同配送、績效評價和行為運籌方面的研究現(xiàn)狀和相關(guān)基礎(chǔ)理論;其次,在對A公司實際情況調(diào)研分析的基礎(chǔ)上對影響協(xié)同配送的主要因素進(jìn)行了較為全面的分析,并將顧客行為作為研究切入點,構(gòu)建了A公司考慮顧客行為的協(xié)同配送績效評價指標(biāo)體系,該指標(biāo)體系較系統(tǒng)地體現(xiàn)了行為因素對協(xié)同配送績效評價的影響。最后,結(jié)合邯鄲市A公司的實際情況和業(yè)務(wù)特點,在大量調(diào)研的基礎(chǔ)上獲取實際數(shù)據(jù),運用層次分析法和模糊綜合評價法相結(jié)合的方法進(jìn)行了多級模糊綜合評價計算。通過對評價結(jié)果進(jìn)行分析,驗證了所建立的考慮顧客行為的協(xié)同配送績效評價指標(biāo)體系的可行性,得出邯鄲市A公司在協(xié)同配送方面存在的問題并提出建議。
[Abstract]:With the continuous development of electronic commerce, customer demand for logistics distribution is more targeted and presents a personalized trend, the existing logistics distribution model can not meet the requirements. Its limitation becomes more and more obvious. Therefore, collaborative distribution emerges as the times require, and aims to provide customers with more efficient and reasonable. At present, more and more scholars begin to study the impact of customer behavior factors on logistics distribution, and consider customer behavior factors as one of the factors that affect the performance of collaborative distribution. Improve the practicability of distribution performance evaluation system. The study of collaborative distribution performance evaluation index system considering customer behavior has important theoretical significance, and improve the performance of logistics enterprises. Cost reduction also plays a key role. Firstly, this paper introduces the background and significance of the topic, summarizes the domestic and foreign research on collaborative distribution, performance evaluation and behavioral research and related basic theory; Secondly, on the basis of the investigation and analysis of the actual situation of company A, this paper makes a more comprehensive analysis of the main factors affecting collaborative distribution, and takes customer behavior as the starting point. A collaborative distribution performance evaluation index system considering customer behavior is constructed. This index system systematically reflects the impact of behavior factors on collaborative distribution performance evaluation. Finally. Combined with the actual situation and business characteristics of Handan A Company, the actual data are obtained on the basis of a large number of investigations. The multilevel fuzzy comprehensive evaluation is calculated by the combination of analytic hierarchy process and fuzzy comprehensive evaluation, and the evaluation results are analyzed. The feasibility of the performance evaluation index system of collaborative distribution considering customer behavior is verified. The problems in collaborative distribution of company A in Handan city are obtained and some suggestions are put forward.
【學(xué)位授予單位】：河北工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F252

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