本文關鍵詞：XX鮮花公司基于競爭戰(zhàn)略的采購與供應管理研究　出處：《西南交通大學》2017年碩士論文　論文類型：學位論文

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【摘要】：近年來,社會消費觀念和思想正在發(fā)生深刻變化,隨著經濟不斷發(fā)展,人們收入水平不斷提高,非剛性需求占比不斷提高,花卉產品市場的快速發(fā)展就是一個很好的例子。目前,我國人均花卉消費比重正在不斷提高,花卉市場產值保持高速增長勢頭。在這種市場發(fā)展形勢下,鮮花速遞行業(yè)正在快速發(fā)展,同時行業(yè)市場競爭也在不斷加劇。從當前鮮花速遞企業(yè)供應鏈管理現(xiàn)狀來看,其中存在一些比較突出的問題,例如行業(yè)管理成本偏高、物流損耗過大、產品價格虛高等。因此,研究鮮花速遞行業(yè)供應鏈管理問題,提出有益于優(yōu)化調整供應鏈結構的對策,促進行業(yè)健康有序發(fā)展,具有十分重要的現(xiàn)實和理論意義。本文采用案例分析方法,選取XX鮮花公司作為研究對象,以對鮮花速遞行業(yè)進行深入的研究。本文首先對XX鮮花公司行業(yè)環(huán)境、市場競爭以及內部經營優(yōu)勢和劣勢進行綜合分析,運用SWOT分析法,對企業(yè)面臨的外部競爭和威脅,以及內部經營優(yōu)勢進行全方位了解,通過分析企業(yè)采購與供應管理存在的問題,為企業(yè)制定合理的應對策略。最后,本文對公司采取的競爭戰(zhàn)略及采購與供應管理進行深入分析,結合筆者在實際工作中的經驗,提出了改進公司經營戰(zhàn)略的對策和建議。在對市場進行實地調研分析基礎上,對XX鮮花公司競爭對手、供應商、合作者、客戶以及市場地位進行分析和預測,制定了公司采購與供應管理的目標,同時就戰(zhàn)略目標的實現(xiàn)提出了具體對策和建議。
[Abstract]:In recent years, social consumption concepts and ideas are undergoing profound changes, with the continuous development of the economy, people's income level continues to improve, the proportion of non-rigid demand continues to increase. The rapid development of flower products market is a good example. At present, the proportion of flower consumption per capita in China is constantly increasing, and the output value of flower market keeps a high growth momentum. Flower express delivery industry is developing rapidly, and the market competition in the industry is also increasing. From the current situation of supply chain management of flower express delivery enterprises, there are some outstanding problems. For example, the industry management cost is too high, the logistics loss is too large, the product price is high. Therefore, the paper studies the supply chain management of flower express delivery industry, and puts forward some countermeasures to optimize and adjust the supply chain structure. To promote the healthy and orderly development of the industry, has a very important practical and theoretical significance. This paper uses the method of case analysis, select XX flower company as the research object. In order to carry on the thorough research to the flower express industry. Firstly, this article carries on the comprehensive analysis to the XX flower company industry environment, the market competition as well as the internal management superiority and the inferiority, uses the SWOT analysis method. The external competition and threat faced by enterprises, as well as the advantages of internal management, through the analysis of the enterprise procurement and supply management problems, to formulate a reasonable strategy for the enterprise. Finally. This paper deeply analyzes the competitive strategy and purchasing and supply management adopted by the company, and combines the author's experience in practical work. On the basis of market research and analysis, XX flower company competitors, suppliers, partners, customers and market position are analyzed and forecasted. The goal of purchasing and supply management is established, and the countermeasures and suggestions on the realization of strategic goal are put forward.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F274;F324

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