商業(yè)計(jì)劃的主要目的是評估在哥倫比亞創(chuàng)建一家提供驚喜旅行套餐的旅游公司的可行性。目前,來哥倫比亞的國內(nèi)和國際旅行者不斷增加,旅游業(yè)的創(chuàng)新卻不足,互聯(lián)網(wǎng)的發(fā)展提供接入,我們看到了一個(gè)獨(dú)特的機(jī)會,在哥倫比亞市場上提供一種創(chuàng)新的旅游業(yè)發(fā)展理念。我們主要提供一個(gè)驚喜旅行套餐,由3至4星級酒店的2晚住宿和包含多次的往返機(jī)票組成。提供的前提需要保證:價(jià)格低廉,并在出發(fā)前2天確定目的地。此優(yōu)惠允許我們實(shí)施這樣一種商業(yè)模式,即首先考慮航班和住宿的價(jià)格,而不是特定的目的地。通過這種方式,我們根據(jù)空座位和不同可能目的地中存在的空房間選擇最終目的地(最初始為6個(gè)目的地),從而在不同選項(xiàng)中選擇與客戶先前支付的價(jià)格一致的最佳報(bào)價(jià),以及能夠保證運(yùn)營的利潤率。為了評估項(xiàng)目的可行性,我們對市場、行業(yè)和不同的金融服務(wù)場景等多方面進(jìn)行了深入分析�；诓粩嘣鲩L的市場、旅游業(yè)的新增長趨勢,以及過去幾年行業(yè)缺乏創(chuàng)新等特點(diǎn),我們進(jìn)行了不同場景下的盈利性財(cái)務(wù)預(yù)測,該分析得到了積極的結(jié)果。此外,這項(xiàng)研究也表明客戶對我們這類有特色的驚喜旅行產(chǎn)品很感興趣。因此,該研究表明在哥倫比亞實(shí)行驚喜旅行是一個(gè)可行的項(xiàng)目,從長遠(yuǎn)來看可以盈利和可持續(xù)發(fā)...

【文章頁數(shù)】：111 頁

【學(xué)位級別】：碩士

【文章目錄】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
    1.1 Background
    1.2 Current Status
        1.2.1 International Status
        1.2.2 Status in Colombia
    1.3 Research Implications
        1.3.1 Theoretical implications
        1.3.2 Practical implications
    1.4 Research Contents and Methods
        1.4.1 Research Contents
        1.4.2 Research methods
Chapter Two Literature Review
    2.1 Main concepts of the industry
        2.1.1 Tourism
        2.1.2 Tourism industries
        2.1.3 Tourist operator
        2.1.4 Low-cost airlines
        2.1.5 Hotels staes'classification
        2.1.6 Travel package
    2.2 Models
        2.2.1 Five forces of porter
        2.2.2 Pestel
        2.2.3 Marketing mix
        2.2.4 Buiness model CANVAS
        2.2.5 Benchmark
    2.3 Application of Relevant Models
Chapter Three Business opportunities
    3.1 The Project
        3.1.1 Advantages of the project
        3.1.2 Importance of the project
        3.1.3 Objectives of the project
    3.2 Market Research
        3.2.1 Market GAP analysis
    3.3 Industry Analysis
    3.4 Innovations brought to the industry by the new venture
    3.5 Differentiation and competitive advantage of the business
    3.6 Business ethics and sustainability
Chapter Four Organizational Setup of the Company
    4.1 Legal structure and ownership
    4.2 Organization Chart and Management Team
        4.2.1 Expected contributions by each role
    4.3 General Manager
    4.4 Sales and Marketing Manager
    4.5 Operations Manager
    4.6 Human Resources
    4.7 Accounting
    4.8 IT Provider
    4.9 Expected salary
Chapter Five Marketing Plan
    5.1 Identification of potential customers
    5.2 Projection of potential sales revenue
    5.3 Requirements of customer by segments
    5.4 Appropriate sales and promotion approaches
    5.5 Price sensitivity
    5.6 Cost of acquiring and retaining customers
    5.7 Competitors’expected movements
    5.8 Projection to future
Chapter Six Operating and Financial Plans
    6.1 Conversion of inputs into outputs that customers value
        6.1.1 Supplier relationships
        6.1.2 In-house/outsourced operations
    6.2 Financial plan
        6.2.1 Cost calcuations
        6.2.2 Projected break even point
        6.2.3 Projected cash flows
        6.2.4 Analysls of risk,present value,IRR,etc
        6.2.5 Analysls of possible scenarios
    6.3 Contingency plans to different scenarios
Chapter Seven Conclusion
    7.1 Main research conclusions
    7.2 Limitations and future research directions
References
Index of Figures
Index of Tables
Appendixes



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