Mexican tourism is an important industry in Mexico that contributes to as many or more than 1 in 11 jobs. The biodiversity in Mexico is found to be amongst the most highly diverse in the world. While many opportunities exist in Mexico, tourism does not have the same effectiveness in all potential tourist destinations. In addition, some areas of Mexico are seeing declines in tourism that are not improving, even with increased government funding into those areas. Evaluation of the Mexican tourism ... 

【文章頁數(shù)】：194 頁

【學(xué)位級別】：博士

【文章目錄】：
Abstract
Chapter 1:Introduction
    1.1 Aims and Objectives
    1.2 Hypotheses
    1.3 Research Methodology
    1.4 Research Framework
    1.5 Organization of the Study
    1.6 Summary
Chapter 2:Literature Review and Theoretical Background
    2.1. Introduction
    2.2. Types of Tourism
    2.3. Environmental Analysis
        2.3.1. PEST Analysis
        2.3.2. Government Policy
        2.3.3. Industry Analysis
    2.4. SMEs in the Mexican Tourism Industry
        2.4.1. SWOT
        2.4.2. Five-Force Model
        2.4.3. Value Capture Model
        2.4.4. Industry Value Chain
    2.5. Theoretical Background
    2.6. Summary
Chapter 3:The Failire and Success Case Analysis in the Mexican Tourism Industry
    3.1. Acapulco Guerrero in the Mexican Tourism Industry
    3.2. Monterrey,Nuevo Leon and the Mexican Tourism Industry
    3.3. Summary
Chapter 4:Methodology and Study Design
    4.1. Research Approach
    4.2. Research Design
    4.3. Limitations
    4.4. Sample Population
    4.5. Dependent and Independent Variables
    4.6. Instrumentation
    4.7. Data Collection
    4.8. Ethical Considerations
    4.9. Data Analysis
    4.10. Summary
Chapter 5:Results of Primary Research
    5.1. Local Residents Instrument
    5.2. Organization Instrument
    5.3. Tourist Instruments
    5.4. Summary
Chapter 6:Hypotheses Testing
Chapter 7:Recommendation and Conclusions
    7.1. Introduction
    7.2. Summarizing the Theory and Empi rical Finding
        7.2.1. Strengths of Mexico Tourism Industry Summary
        7.2.2. Weakness of Mexico Tourism Industry Summary
        7.2.3. Opportunity of Mexico Tourism Industry Summary
        7.2.4. Threat of Mexico Tourism Industry Summary
        7.2.5. Primary Research Summary
        7.2.6. Hypothesis Results Summary
    7.3. Recommendation
    7.4. Conclusion
Works Cited
Appendix
    Appendix 1:The Questionnaires
    Appendix 2:Charts and Tables from Primary Research
附件


【參考文獻(xiàn)】：
期刊論文
[1]基于可持續(xù)發(fā)展視角的中國旅游業(yè)利用外資策略[J]. 太平.  旅游學(xué)刊. 2014(10)
[2]會(huì)展場館選擇標(biāo)準(zhǔn)研究述評——基于會(huì)議策劃者視角[J]. 楊京波.  旅游學(xué)刊. 2013(12)



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