Nation branding campaigns have been launched worldwide to help develop a country’s image and reputation and to provide a competitive edge on social,economic and political developments.The study provides insight in to the condition of Nepal and its effort.In this thesis I will bring in country branding concept for promoting Nepal tourism sector.Country branding not only works for tourism but also works for trade&commerce and even creating relationship with other countries.But the most affirma... 

【文章來源】：南京理工大學江蘇省 211工程院校

【文章頁數(shù)】：51 頁

【學位級別】：碩士

【文章目錄】：
Abstract
1. Introduction
    1.1 Overview
    1.2 Nation Branding
        1.2.1 Characteristics of Nation Branding
        1.2.2 Step in process of Nation Branding
        1.2.3 Challenges of Nation Branding
        1.2.4 Critics of Nation Branding
    1.3 Literature review
    1.4 Objective of the study
    1.5 Contribution of Thesis
    1.6 Organization of thesis
2. Nepal's Branding Initiative
    2.1 Overview
    2.2 Evolution of Branding
        2.2.1 Country Branding attempt of Nepal
        2.2.2 Nation Branding Strategies for Nepal
        2.2.3 Building Nepal as a Strong Country Brand
        2.2.4 Challenges for Branding Nepal
        2.2.5 Policy implementation
    2.3 Distinctive tourism for Nepal's identity
        2.3.1 Implication on tourism industry
        2.3.2 Brand strategy
        2.3.3 Marketing approach
        2.3.4 Strategies
        2.3.5 International promotion
3. Methodology
    3.1 Introduction
    3.2 Research Design
    3.3 Theoretical Framework
    3.4 Data Collection
4. Implementation and Result Analysis
    4.1 Overview
    4.2 Implementation of Framework
    4.3 Result summery and Analysis
5. Conclusion and Future Works
    5.1 Conclusion
    5.2 Future Works
List of figure, charts, and tables
Acknowledgement
References



本文編號：3520515