發(fā)布時(shí)間：2019-06-07 11:57

【摘要】：現(xiàn)有旅游者環(huán)境責(zé)任行為(TERB)的測(cè)量工具主要基于西方文化背景,開發(fā)中國(guó)文化背景下的TERB量表,明確其維度結(jié)構(gòu)具有重要意義。文章旨在通過(guò)質(zhì)化研究與量化研究技術(shù),構(gòu)建并驗(yàn)證中國(guó)本土化背景下的TERB量表。運(yùn)用扎根理論方法開發(fā)中國(guó)本土化情境下TERB的多維構(gòu)思,研究發(fā)現(xiàn):TERB是一個(gè)由遵守型環(huán)保行為、消費(fèi)型環(huán)保行為、節(jié)約型環(huán)保行為及促進(jìn)型環(huán)保行為構(gòu)成的多維構(gòu)思。在此基礎(chǔ)上,編制出TERB初始量表,并通過(guò)臨界比值法檢驗(yàn)、相關(guān)性檢驗(yàn)、同質(zhì)性檢驗(yàn)進(jìn)行了初始量表提純;在正式調(diào)研階段,分別進(jìn)行探索性因子分析、驗(yàn)證性因子分析、Cronbachα系數(shù)檢驗(yàn)、組合信度檢驗(yàn)、聚合效度檢驗(yàn)、區(qū)別效度檢驗(yàn)、復(fù)核效度檢驗(yàn),最后確定出由18個(gè)測(cè)量指標(biāo)構(gòu)成的TERB量表。研究發(fā)現(xiàn):相比一階四因子模型而言,二階單因子模型是相對(duì)最優(yōu)的TERB模型。
[Abstract]:The existing measurement tools of tourists' environmental responsibility behavior (TERB) are mainly based on the western cultural background. It is of great significance to develop the TERB scale under the background of Chinese culture and to clarify its dimensional structure. The purpose of this paper is to construct and verify the TERB scale under the background of localization in China through qualitative research and quantitative research technology. The multi-dimensional conception of TERB in the context of localization in China is developed by using the rooted theory method. It is found that TERB is a multi-dimensional conception composed of compliance environmental protection behavior, consumption environmental protection behavior, economical environmental protection behavior and promoting environmental protection behavior. On this basis, the initial scale of TERB was compiled, and the initial scale was purified by critical ratio test, correlation test and homogeneity test. In the formal investigation stage, exploratory factor analysis, confirmatory factor analysis, Cronbach 偽 coefficient test, combinatorial reliability test, aggregation validity test, differential validity test and review validity test were carried out respectively. Finally, the TERB scale composed of 18 measurement indexes is determined. It is found that the second-order single-factor model is the relatively optimal TERB model compared with the first-order four-factor model.
【作者單位】： 浙江旅游職業(yè)學(xué)院;
【基金】：浙江省自然科學(xué)基金青年科學(xué)基金項(xiàng)目“常居地-旅游地二元情境下旅游者環(huán)境責(zé)任行為影響機(jī)理及引導(dǎo)政策研究”(LQ15G030002) 浙江省社科聯(lián)研究課題“基于目標(biāo)框架理論的旅游者環(huán)境責(zé)任行為形成機(jī)制研究”(2018B18) 浙江省教育廳課題“低碳旅游背景下旅游者親環(huán)境行為的形成機(jī)理研究:地方依戀視角”(Y201328759)的階段性成果
【分類號(hào)】：F592

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