【摘要】：近年來，借旅游業(yè)發(fā)展的東風(fēng)，浙江省磐安縣養(yǎng)生旅游資源得到深層次開發(fā)，一大批新興的旅游景點(diǎn)成為旅游者的首選，帶動(dòng)了磐安縣旅游業(yè)的發(fā)展。本論文通過對磐安縣養(yǎng)生旅游資源開發(fā)中存在的優(yōu)勢和開發(fā)現(xiàn)狀的分析，在肯定其取得發(fā)展成就的基礎(chǔ)上，闡明了制約磐安縣養(yǎng)生旅游進(jìn)一步發(fā)展的瓶頸問題并針對性地提出了相關(guān)對策，最后提出發(fā)展磐安縣養(yǎng)生旅游的新理念，對塑造磐安縣新旅游形象以及磐安縣旅游未來的發(fā)展提供了良好借鑒。開展養(yǎng)生旅游的目的是保護(hù)完整的自然和文化養(yǎng)生系統(tǒng)，認(rèn)識(shí)和欣賞自然和文化遺產(chǎn)。養(yǎng)生旅游是一種可持續(xù)化發(fā)展的旅游新形式。 本文在國內(nèi)外養(yǎng)生旅游的相關(guān)理論及其發(fā)展現(xiàn)狀的研究基礎(chǔ)上，從養(yǎng)生旅游的概念、特點(diǎn)及其能開發(fā)的產(chǎn)品類型著手，結(jié)合經(jīng)濟(jì)學(xué)中的相關(guān)理論，通過問卷調(diào)查等研究手段，分析磐安縣養(yǎng)生旅游市場發(fā)展的現(xiàn)狀，結(jié)合市場需求與產(chǎn)品供給的調(diào)查情況，，從需求與供給兩個(gè)方面對磐安縣養(yǎng)生旅游市場進(jìn)行了進(jìn)一步的分析，找出磐安縣養(yǎng)生旅游產(chǎn)業(yè)發(fā)展中存在的不足和問題，從而提出具體的發(fā)展對策和建議。
[Abstract]:In recent years, with the development of tourism, the tourism resources of Panan County, Zhejiang Province, have been deeply exploited. A large number of new tourist attractions have become the first choice for tourists, which has led to the development of Panan County's tourism industry. Based on the analysis of the advantages and current situation in the development of health-preserving tourism resources in Panan County, this paper affirms the achievements made in the development of tourism resources in Panan County. This paper expounds the bottleneck problems restricting the further development of Panan County's health tourism and puts forward relevant countermeasures. At last, it puts forward a new idea of developing Panan County's health maintenance tourism. It provides a good reference for shaping the new tourism image of Panan County and the future development of Panan County tourism. The purpose of health tourism is to protect a complete natural and cultural health care system and to recognize and appreciate natural and cultural heritage. Health tourism is a new form of sustainable development of tourism. On the basis of the research on the related theories and development status of health tourism at home and abroad, this paper starts with the concept, characteristics and product types of health tourism, combined with the relevant theories in economics, through the questionnaire survey and other research means, Based on the investigation of market demand and product supply, this paper makes a further analysis of Panan County health maintenance tourism market from the two aspects of demand and supply, and analyzes the current situation of health maintenance tourism market in Panan County, based on the investigation of market demand and product supply. The shortcomings and problems in the development of health-preserving tourism industry in Panan County were found out, and the concrete development countermeasures and suggestions were put forward.
【學(xué)位授予單位】：西北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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