山地景區(qū)標(biāo)識(shí)解說系統(tǒng)效度對(duì)游客安全感的影響研究
發(fā)布時(shí)間：2019-04-21 16:27
【摘要】：標(biāo)識(shí)解說系統(tǒng)是山地景區(qū)的重要組成部分,是將山地景區(qū)與游客連接起來的重要媒介。山地景區(qū)旅游資源復(fù)雜多樣、景區(qū)地處偏遠(yuǎn)、道路復(fù)雜,再加上游客對(duì)陌生環(huán)境有一個(gè)摸索和適應(yīng)的過程,這就凸顯了山地景區(qū)標(biāo)識(shí)解說系統(tǒng)在游客游覽過程中的重要作用�，F(xiàn)有探討標(biāo)識(shí)解說系統(tǒng)與游客感知之間關(guān)系的研究,主要集中在標(biāo)識(shí)解說系統(tǒng)效度與游客滿意度、游客認(rèn)同感和游客重游之間的關(guān)系上,但是對(duì)標(biāo)識(shí)解說系統(tǒng)對(duì)游客感知產(chǎn)生影響的內(nèi)在作用機(jī)制沒有做深入探討。通過文獻(xiàn)分析,可以發(fā)現(xiàn)標(biāo)識(shí)解說系統(tǒng)效度對(duì)游客面臨的潛在威脅感知程度、情緒變化、知識(shí)獲得水平等與游客安全感密切相關(guān)的因素具有內(nèi)在聯(lián)系,因而期望通過實(shí)證研究的方法證實(shí)山地景區(qū)標(biāo)識(shí)解說系統(tǒng)效度與游客安全感之間存在顯著的相關(guān)關(guān)系,進(jìn)而為充實(shí)景區(qū)游客感知層面的研究提供實(shí)證支持。本文首先闡述了研究背景、研究意義以及研究框架和創(chuàng)新點(diǎn),初步探究整體研究思路。在文獻(xiàn)綜述部分,對(duì)景區(qū)解說系統(tǒng)的起源、分類、功能進(jìn)行了歸納總結(jié),并重點(diǎn)對(duì)山地景區(qū)標(biāo)識(shí)解說系統(tǒng)進(jìn)行了評(píng)述;同時(shí),對(duì)游客安全感的內(nèi)涵和維度進(jìn)行了分析,初步探明了山地景區(qū)標(biāo)識(shí)解說系統(tǒng)效度與游客安全感之間的內(nèi)在作用機(jī)制。在文獻(xiàn)綜述和理論基礎(chǔ)的支持下,本文進(jìn)行了大膽假設(shè)并構(gòu)建了標(biāo)識(shí)解說系統(tǒng)效度、游客控制感和游客安全感三個(gè)潛在變量之間的假設(shè)模型。為驗(yàn)證假設(shè)關(guān)系,參照了各潛在變量的成熟量表,同時(shí)根據(jù)研究目的對(duì)現(xiàn)有量表進(jìn)行了相應(yīng)調(diào)整,通過問卷發(fā)放、收集和統(tǒng)計(jì),最后運(yùn)用實(shí)證的方法對(duì)假設(shè)關(guān)系進(jìn)行了檢驗(yàn)。研究最終得到如下結(jié)論:第一,山地景區(qū)標(biāo)識(shí)解說系統(tǒng)效度可提取出安全警示系統(tǒng)效度、空間導(dǎo)引系統(tǒng)效度、吸引物解說系統(tǒng)效度三個(gè)維度,標(biāo)識(shí)解說系統(tǒng)效度對(duì)游客安全感具有顯著正向影響;第二,標(biāo)識(shí)解說系統(tǒng)效度對(duì)游客控制感具有顯著正向影響;第三,游客控制感對(duì)游客安全感具有顯著正向影響;第四,游客控制感在標(biāo)識(shí)解說系統(tǒng)效度和游客安全感的關(guān)系之間起到中介作用。最后通過對(duì)研究結(jié)論深層次含義的分析,對(duì)提高山地景區(qū)標(biāo)識(shí)解說系統(tǒng)效度給出了合理化建議。
[Abstract]:The identification and interpretation system is an important part of mountain scenic spots and an important medium connecting mountain scenic spots with tourists. The tourism resources of mountain scenic spots are complex and diverse, the scenic spots are located in remote areas, and the roads are complex. In addition, tourists have a process of exploring and adapting to strange environments, which highlights the important role of the mountain scenic spot marking and interpretation system in the process of tourists' visit. The existing research on the relationship between the identification interpretation system and tourists' perception mainly focuses on the relationship between the validity of the identification interpretation system and the tourist satisfaction, the tourist identity and the tourist revisit. However, there is no in-depth discussion on the internal mechanism of the impact of the identification interpretation system on tourists' perception. Through literature analysis, it can be found that the validity of the identification interpretation system has an inherent relationship with the factors closely related to the tourists' sense of security, such as the perceived degree of potential threat, the change of emotion, the level of knowledge acquisition and so on. Therefore, it is expected that there is a significant correlation between the validity of the system and tourists' sense of security through the empirical study, which will provide empirical support for the study of tourists' perception of scenic spots. First, this paper expounds the research background, research significance, research framework and innovation, and explores the overall research ideas. In the part of literature review, the author summarizes the origin, classification and function of the scenic area interpretation system, and mainly comments on the mountain scenic spot marking interpretation system. At the same time, the connotation and dimension of tourist sense of security are analyzed, and the intrinsic mechanism between the validity of the interpretation system of mountain scenic spots and the tourists' sense of security is preliminarily explored. With the support of literature review and theoretical basis, this paper makes bold assumptions and constructs a hypothetical model between the three potential variables, namely, the validity of the identification interpretation system, the sense of control of tourists and the potential variables of tourist sense of security. In order to verify the hypothetical relationship, we refer to the maturity scale of each potential variable, and adjust the existing scale according to the purpose of the study. Finally, we test the hypothetical relationship by means of questionnaire, collection and statistics, and finally, the empirical method is used to test the hypothetical relationship. The conclusions are as follows: first, the system validity of mountain scenic spot identification can be extracted from three dimensions: safety warning system validity, space guidance system validity and attraction interpretation system validity. The validity of the identification interpretation system has a significant positive effect on tourists' sense of security. Second, the validity of the identification interpretation system has a significant positive impact on the sense of control of tourists, third, the sense of control of tourists has a significant positive impact on the tourist sense of security. Fourthly, the sense of control plays an intermediary role in the relationship between the validity of the identification interpretation system and the tourist sense of security. Finally, through the analysis of the deep meaning of the research conclusion, some reasonable suggestions are given to improve the validity of the interpretation system of mountain scenic spots.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592.7
本文編號(hào)：2462363
[Abstract]:The identification and interpretation system is an important part of mountain scenic spots and an important medium connecting mountain scenic spots with tourists. The tourism resources of mountain scenic spots are complex and diverse, the scenic spots are located in remote areas, and the roads are complex. In addition, tourists have a process of exploring and adapting to strange environments, which highlights the important role of the mountain scenic spot marking and interpretation system in the process of tourists' visit. The existing research on the relationship between the identification interpretation system and tourists' perception mainly focuses on the relationship between the validity of the identification interpretation system and the tourist satisfaction, the tourist identity and the tourist revisit. However, there is no in-depth discussion on the internal mechanism of the impact of the identification interpretation system on tourists' perception. Through literature analysis, it can be found that the validity of the identification interpretation system has an inherent relationship with the factors closely related to the tourists' sense of security, such as the perceived degree of potential threat, the change of emotion, the level of knowledge acquisition and so on. Therefore, it is expected that there is a significant correlation between the validity of the system and tourists' sense of security through the empirical study, which will provide empirical support for the study of tourists' perception of scenic spots. First, this paper expounds the research background, research significance, research framework and innovation, and explores the overall research ideas. In the part of literature review, the author summarizes the origin, classification and function of the scenic area interpretation system, and mainly comments on the mountain scenic spot marking interpretation system. At the same time, the connotation and dimension of tourist sense of security are analyzed, and the intrinsic mechanism between the validity of the interpretation system of mountain scenic spots and the tourists' sense of security is preliminarily explored. With the support of literature review and theoretical basis, this paper makes bold assumptions and constructs a hypothetical model between the three potential variables, namely, the validity of the identification interpretation system, the sense of control of tourists and the potential variables of tourist sense of security. In order to verify the hypothetical relationship, we refer to the maturity scale of each potential variable, and adjust the existing scale according to the purpose of the study. Finally, we test the hypothetical relationship by means of questionnaire, collection and statistics, and finally, the empirical method is used to test the hypothetical relationship. The conclusions are as follows: first, the system validity of mountain scenic spot identification can be extracted from three dimensions: safety warning system validity, space guidance system validity and attraction interpretation system validity. The validity of the identification interpretation system has a significant positive effect on tourists' sense of security. Second, the validity of the identification interpretation system has a significant positive impact on the sense of control of tourists, third, the sense of control of tourists has a significant positive impact on the tourist sense of security. Fourthly, the sense of control plays an intermediary role in the relationship between the validity of the identification interpretation system and the tourist sense of security. Finally, through the analysis of the deep meaning of the research conclusion, some reasonable suggestions are given to improve the validity of the interpretation system of mountain scenic spots.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592.7
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