【摘要】：云南正處于建設(shè)旅游強(qiáng)省的起步階段。通過PEST分析法對云南旅游產(chǎn)業(yè)現(xiàn)狀進(jìn)行分析,可以看出,云南在政治、經(jīng)濟(jì)、社會、技術(shù)等方面已經(jīng)具備了跨越發(fā)展的基礎(chǔ)和條件。在新一輪的產(chǎn)業(yè)競爭中,只要結(jié)合自身特點和優(yōu)勢,主動迎合旅游產(chǎn)業(yè)經(jīng)濟(jì)發(fā)展規(guī)律,以集群發(fā)展、項目建設(shè)、產(chǎn)業(yè)融合、品牌建設(shè)、多元投資、市場開發(fā)、國際接軌、環(huán)境營造等作為驅(qū)動力,重點在產(chǎn)品轉(zhuǎn)型升級、體制機(jī)制改革、特色品牌培育、行業(yè)秩序規(guī)范等方面實現(xiàn)新的突破,形成要素聚集化、產(chǎn)品品牌化、產(chǎn)業(yè)融合化、服務(wù)國際化的現(xiàn)代旅游產(chǎn)業(yè)體系,就能把旅游業(yè)建設(shè)成為云南省的戰(zhàn)略性支柱產(chǎn)業(yè)。
[Abstract]:Yunnan is in the initial stage of building a strong tourism province. Through the analysis of the present situation of Yunnan tourism industry by PEST analysis, it can be seen that Yunnan has already had the foundation and condition of leapfrogging development in politics, economy, society, technology and so on. In the new round of industrial competition, as long as the combination of their own characteristics and advantages, as long as the initiative to cater to the rules of economic development of the tourism industry, cluster development, project construction, industrial integration, brand construction, diversified investment, market development, international integration, As a driving force, environmental construction focuses on achieving new breakthroughs in the areas of product transformation and upgrading, system and mechanism reform, characteristic brand cultivation, and industry order regulation, forming factor aggregation, product branding, and industrial integration. Service internationalization of modern tourism industry system, tourism can be built into a strategic pillar industry of Yunnan Province.
【作者單位】： 昆明學(xué)院;《旅游研究》編輯部;昆明學(xué)院旅游學(xué)院;
【分類號】：F592.7

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