【摘要】：云南正處于建設旅游強省的起步階段。通過PEST分析法對云南旅游產(chǎn)業(yè)現(xiàn)狀進行分析,可以看出,云南在政治、經(jīng)濟、社會、技術等方面已經(jīng)具備了跨越發(fā)展的基礎和條件。在新一輪的產(chǎn)業(yè)競爭中,只要結合自身特點和優(yōu)勢,主動迎合旅游產(chǎn)業(yè)經(jīng)濟發(fā)展規(guī)律,以集群發(fā)展、項目建設、產(chǎn)業(yè)融合、品牌建設、多元投資、市場開發(fā)、國際接軌、環(huán)境營造等作為驅(qū)動力,重點在產(chǎn)品轉(zhuǎn)型升級、體制機制改革、特色品牌培育、行業(yè)秩序規(guī)范等方面實現(xiàn)新的突破,形成要素聚集化、產(chǎn)品品牌化、產(chǎn)業(yè)融合化、服務國際化的現(xiàn)代旅游產(chǎn)業(yè)體系,就能把旅游業(yè)建設成為云南省的戰(zhàn)略性支柱產(chǎn)業(yè)。
[Abstract]:Yunnan is in the initial stage of building a strong tourism province. Through the analysis of the present situation of Yunnan tourism industry by PEST analysis, it can be seen that Yunnan has already had the foundation and condition of leapfrogging development in politics, economy, society, technology and so on. In the new round of industrial competition, as long as the combination of their own characteristics and advantages, as long as the initiative to cater to the rules of economic development of the tourism industry, cluster development, project construction, industrial integration, brand construction, diversified investment, market development, international integration, As a driving force, environmental construction focuses on achieving new breakthroughs in the areas of product transformation and upgrading, system and mechanism reform, characteristic brand cultivation, and industry order regulation, forming factor aggregation, product branding, and industrial integration. Service internationalization of modern tourism industry system, tourism can be built into a strategic pillar industry of Yunnan Province.
【作者單位】： 昆明學院;《旅游研究》編輯部;昆明學院旅游學院;
【分類號】：F592.7

【參考文獻】

相關期刊論文 前1條

1 ;云南把旅游產(chǎn)業(yè)作為支撐體系[J];中國產(chǎn)業(yè);2010年06期

【相似文獻】

相關期刊論文 前10條

1 王s，

本文編號：2454558