寧夏旅游文化傳播的政府推力研究
發(fā)布時間：2019-03-13 18:23
【摘要】：旅游文化傳播作為地方旅游文化產(chǎn)業(yè)發(fā)展的關(guān)鍵環(huán)節(jié),因其具有的公共屬性,往往由地方政府擔(dān)任傳播者的角色,但在與旅游傳播相關(guān)的眾多研究成果中,從政府推助的角度出發(fā),對旅游文化傳播與地方旅游文化產(chǎn)業(yè)相互作用的研究相對匱乏。在旅游業(yè)正努力成為地方第三產(chǎn)業(yè)支柱性產(chǎn)業(yè)的今天,政府對旅游文化的推動直接關(guān)系到地方旅游文化傳播效果和旅游文化產(chǎn)業(yè)的發(fā)展?fàn)顩r。寧夏有著獨(dú)特的地理環(huán)境和悠久的歷史文化資源,發(fā)展旅游文化產(chǎn)業(yè)有著良好的先天優(yōu)勢,然而在后天的旅游文化傳播過程中,還存在亟需解決的問題。 本文主要采用文獻(xiàn)分析、實(shí)證研究并輔以案例分析的研究方法。通過文獻(xiàn)分析法,在對概念進(jìn)行界定與厘清的基礎(chǔ)上,掌握相近領(lǐng)域的最新研究動向；在對寧夏旅游局旅游促進(jìn)處進(jìn)行實(shí)地調(diào)研的基礎(chǔ)上,對寧夏政府推動旅游文化傳播的現(xiàn)狀進(jìn)行描述,分析其存在問題進(jìn)行分析并以云南等地的旅游文化傳播案例為經(jīng)驗(yàn)借鑒,提出具有針對性的提升舉措。 全文在結(jié)構(gòu)上分為四個部分：第一章對關(guān)鍵詞進(jìn)行釋義、明確本文的研究對象,對理論依據(jù)進(jìn)行論述,對本選題的研究背景、研究意義、國內(nèi)外相關(guān)文獻(xiàn)和本文的研究方法進(jìn)行說明作為本文寫作的基礎(chǔ)；第二章從傳播學(xué)和公共管理學(xué)兩個學(xué)科角度分析了政府進(jìn)行旅游文化傳播的理論基礎(chǔ),并結(jié)合實(shí)例分析了旅游文化傳播的基本內(nèi)涵和現(xiàn)實(shí)意義。第三章,通過實(shí)地調(diào)研,對寧夏旅游文化傳播的現(xiàn)狀、存在問題分別進(jìn)行論述,并對問題產(chǎn)生的原因進(jìn)行了分析；第四章在前幾章的基礎(chǔ)上提出加強(qiáng)地方政府推動旅游文化傳播的策略,包括文化傳播軟環(huán)境的營造、文化資源基礎(chǔ)建設(shè)、文化傳播的戰(zhàn)略策略及加強(qiáng)省級互動四個方面的建議,以期地方政府能夠科學(xué)合理的進(jìn)行旅游文化傳播,推動地方旅游文化產(chǎn)業(yè)的長足發(fā)展。
[Abstract]:As a key link in the development of local tourism culture industry, tourism culture communication, because of its public attribute, is often played by local government as a communicator. However, among the numerous research results related to tourism communication, the local government plays an important role in the development of local tourism culture industry. From the angle of government promotion, the research on the interaction between tourism culture communication and local tourism culture industry is relatively scarce. Nowadays, tourism is making great efforts to become the pillar industry of the local tertiary industry. The promotion of tourism culture by the government is directly related to the spread of local tourism culture and the development of tourism culture industry. Ningxia has a unique geographical environment and a long history of cultural resources, the development of tourism and cultural industry has a good innate advantages, however, in the process of tourism and cultural transmission, there are still urgent problems to be solved. This article mainly uses the literature analysis, the empirical research and the supplementary case analysis research method. By means of literature analysis, on the basis of defining and clarifying the concept, we can grasp the latest research trends in similar fields. On the basis of on-the-spot investigation on the tourism promotion department of Ningxia Tourism Bureau, this paper describes the present situation of Ningxia government's promotion of tourism culture communication, analyzes its existing problems and takes the case of tourism culture communication in Yunnan and other places as a reference. Put forward targeted measures to improve. The full text is divided into four parts in structure: the first chapter explains the key words, clarifies the research object of this paper, discusses the theoretical basis, and studies the background and significance of this topic. The related domestic and foreign literature and the research methods of this paper are described as the basis of this writing; The second chapter analyzes the theoretical basis of the government's tourism culture communication from the angles of communication science and public administration, and analyzes the basic connotation and practical significance of the tourism culture communication with examples. The third chapter, through the on-the-spot investigation, discusses the present situation and existing problems of Ningxia tourism culture communication, and analyzes the causes of the problems. On the basis of the previous chapters, the fourth chapter puts forward the strategies of strengthening local government to promote the cultural communication of tourism, including the construction of soft environment of cultural communication, the construction of cultural resource infrastructure, the strategic strategy of cultural communication and the suggestion of strengthening provincial-level interaction. It is hoped that the local government can spread the tourism culture scientifically and rationally, and promote the rapid development of the local tourism culture industry.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7
[Abstract]:As a key link in the development of local tourism culture industry, tourism culture communication, because of its public attribute, is often played by local government as a communicator. However, among the numerous research results related to tourism communication, the local government plays an important role in the development of local tourism culture industry. From the angle of government promotion, the research on the interaction between tourism culture communication and local tourism culture industry is relatively scarce. Nowadays, tourism is making great efforts to become the pillar industry of the local tertiary industry. The promotion of tourism culture by the government is directly related to the spread of local tourism culture and the development of tourism culture industry. Ningxia has a unique geographical environment and a long history of cultural resources, the development of tourism and cultural industry has a good innate advantages, however, in the process of tourism and cultural transmission, there are still urgent problems to be solved. This article mainly uses the literature analysis, the empirical research and the supplementary case analysis research method. By means of literature analysis, on the basis of defining and clarifying the concept, we can grasp the latest research trends in similar fields. On the basis of on-the-spot investigation on the tourism promotion department of Ningxia Tourism Bureau, this paper describes the present situation of Ningxia government's promotion of tourism culture communication, analyzes its existing problems and takes the case of tourism culture communication in Yunnan and other places as a reference. Put forward targeted measures to improve. The full text is divided into four parts in structure: the first chapter explains the key words, clarifies the research object of this paper, discusses the theoretical basis, and studies the background and significance of this topic. The related domestic and foreign literature and the research methods of this paper are described as the basis of this writing; The second chapter analyzes the theoretical basis of the government's tourism culture communication from the angles of communication science and public administration, and analyzes the basic connotation and practical significance of the tourism culture communication with examples. The third chapter, through the on-the-spot investigation, discusses the present situation and existing problems of Ningxia tourism culture communication, and analyzes the causes of the problems. On the basis of the previous chapters, the fourth chapter puts forward the strategies of strengthening local government to promote the cultural communication of tourism, including the construction of soft environment of cultural communication, the construction of cultural resource infrastructure, the strategic strategy of cultural communication and the suggestion of strengthening provincial-level interaction. It is hoped that the local government can spread the tourism culture scientifically and rationally, and promote the rapid development of the local tourism culture industry.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7
【參考文獻(xiàn)】
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