【摘要】：1978年改革開放以來,中國的經(jīng)濟發(fā)展勢頭非常迅猛,國民收入逐年提高,這也使得出境旅游的需求越來越多了起來。韓國是中國的鄰國,兩國間一直保持著良好的外交關(guān)系,彼此的經(jīng)濟、文化方面交流非常密切,很多中國游客選擇韓國為出境旅游的首選目的地。但是由于國際政治環(huán)境的巨變及國際旅游市場競爭日趨激烈,韓國旅游業(yè)也遇到了前所未有的挑戰(zhàn),韓中旅游業(yè)的良好的發(fā)展石頭開始進入了一個冰凍期。本文通過文獻分析方法,對韓國旅游業(yè)發(fā)展現(xiàn)狀及問題點進行深入探討,分析出韓國對中國旅游服務出口貿(mào)易的結(jié)構(gòu)、政策及趨勢。為進一步分析韓國對中國旅游服務出口貿(mào)易現(xiàn)狀,利用對比分析、實證分析的方法,與日本和泰國關(guān)于旅游服務貿(mào)易進行國際競爭力比較,得出韓國旅游業(yè)國際競爭力的優(yōu)點和缺點,并結(jié)合分析結(jié)果總結(jié)韓國對中國旅游服務出口貿(mào)易的影響因素及趨勢。最后,針對分析結(jié)果提出改善韓國對中國旅游服務出口貿(mào)易提出加強對外旅游宣傳、構(gòu)筑旅游經(jīng)營體制、打造全民旅游理念的建議。
[Abstract]:Since the reform and opening up in 1978, China's economic development is very rapid, the national income is increasing year by year, which makes the demand for outbound tourism more and more. South Korea is China's neighboring country, the two countries have maintained good diplomatic relations, economic and cultural exchanges are very close, many Chinese tourists choose Korea as the first destination for outbound tourism. However, due to the great changes in the international political environment and the increasingly fierce competition in the international tourism market, the South Korean tourism industry has also encountered unprecedented challenges, and the good development of Korean and Chinese tourism has begun to enter a frozen period. Through the method of literature analysis, this paper probes into the present situation and problems of tourism development in South Korea, and analyzes the structure, policy and trend of Korea's export of tourism services to China. In order to further analyze the current situation of South Korea's export of tourism services to China, using the method of comparative analysis and empirical analysis, this paper compares the international competitiveness of tourism services trade with that of Japan and Thailand. The advantages and disadvantages of the international competitiveness of Korean tourism are obtained, and the influence factors and trends of Korea's export of tourism services to China are summarized in combination with the results of the analysis. Finally, the paper puts forward some suggestions on how to improve South Korea's export trade of tourism services to China, such as strengthening foreign tourism propaganda, constructing tourism management system and creating the concept of national tourism.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F593.126

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本文編號：2377535