【摘要】：本文展開對SWOT分析法的漢中市休閑旅游發(fā)展模式研究,主要目的在于了解當(dāng)前漢中市休閑旅游發(fā)展進(jìn)程中的SWOT情況,為日后促進(jìn)漢中市休閑旅游的發(fā)展提供寶貴的建議。在改革開放和對外開放政策不斷深入實施的前提下,我國經(jīng)濟(jì)文化取得了快速的發(fā)展,人民物質(zhì)生活水平顯著提升。在此基礎(chǔ)上,人們逐漸加強對精神生活的追求,旅游逐漸成為人們放松生活的重要方式。本文首先對漢中市休閑旅游發(fā)展進(jìn)程中的SWOT情況進(jìn)行分析,同時探討了SWOT分析方法下漢中市休閑旅游發(fā)展的模式。
[Abstract]:This paper studies the development mode of Hanzhong leisure tourism based on SWOT analysis. The main purpose of this study is to understand the SWOT situation in the development process of Hanzhong leisure tourism, and to provide valuable suggestions for promoting the development of Hanzhong leisure tourism in the future. Under the premise of the policy of reform and opening to the outside world, China's economy and culture have made rapid development, and the people's material living standard has been improved significantly. On this basis, people gradually strengthen the pursuit of spiritual life, tourism gradually become an important way to relax life. This paper first analyzes the SWOT situation in the development process of Hanzhong leisure tourism, and probes into the development mode of Hanzhong leisure tourism under the SWOT analysis method.
【作者單位】： 陜西科技大學(xué);陜西省商業(yè)學(xué)校;陜西職業(yè)技術(shù)學(xué)院;
【分類號】：F592.7

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