社區(qū)參與鄉(xiāng)村旅游影響因素作用機制研究
發(fā)布時間：2018-12-12 12:46
【摘要】：鄉(xiāng)村旅游是社區(qū)所在地發(fā)展的重要議題。鄉(xiāng)村旅游在調整社區(qū)所在地經濟結構、改善社區(qū)居民生活環(huán)境、增加社區(qū)居民就業(yè)機會等方面,發(fā)揮了巨大作用。但在實際的發(fā)展過程中,出現利益分配不均、資源過度利用、環(huán)境衛(wèi)生破壞嚴重等問題,特別是,部分地區(qū)存在旅游經營活動“飛地化”傾向,社區(qū)居民成為負面影響的主要承擔者,社區(qū)居民的利益無法得到保障。因此,發(fā)展鄉(xiāng)村旅游必須將社區(qū)居民納入其中,引導社區(qū)居民有效、合理地參與到鄉(xiāng)村旅游發(fā)展過程中,將社區(qū)居民的利益權衡在內,重視社區(qū)居民的訴求與期望,為社區(qū)居民構建相對和諧的參與環(huán)境,使居民積極主動參與,推動社區(qū)旅游長效、健康發(fā)展。社區(qū)參與鄉(xiāng)村旅游受多方面因素的影響,主要有經濟因素、社會因素、文化因素等方面,本文從社區(qū)居民感知的角度,構建社區(qū)參與鄉(xiāng)村旅游影響因素作用機制模型,研究影響因素對鄉(xiāng)村旅游社區(qū)參與度的影響效應,從而得出提高鄉(xiāng)村旅游社區(qū)參與度依據,促進鄉(xiāng)村旅游持續(xù)、健康發(fā)展。本文對社區(qū)一體化理論、社會資本理論、可持續(xù)發(fā)展理論等理論進行梳理分析,從社區(qū)居民感知的角度,通過對旅游開發(fā)基礎認知、社會資本、政府支持力度感知三個影響因子對參與旅游態(tài)度之間關系的研究,旅游開發(fā)基礎認知、社會資本、政府支持力度感知、參與旅游態(tài)度、參與能力五個影響因子對社區(qū)參與度之間關系的研究,構建了社區(qū)參與鄉(xiāng)村旅游影響因素作用機制模型,并提出8個假設,設計了影響因素、社區(qū)參與度評價量表。本文通過問卷調研的方式獲取相關數據,使用SPSS23.0軟件、AMOS21.0軟件對數據進行分析,對模型和假設進行驗證,8個假設均成立,得出了社會資本、政府支持力度感知、旅游開發(fā)基礎認知對參與旅游態(tài)度的影響程度;社會資本、政府支持力度感知、旅游開發(fā)基礎認知對鄉(xiāng)村旅游社區(qū)參與度影響程度;參與旅游態(tài)度、參與能力對鄉(xiāng)村旅游社區(qū)參與度的影響程度;并得出了參與態(tài)度在旅游開發(fā)基礎認知和社區(qū)參與度、社會資本和社區(qū)參與度、政府支持力度感知與社區(qū)參與度之間的關系中具有中介作用。最后在假設檢驗結果的基礎上,探究出影響因素與社區(qū)參與度的關系及相互間的作用機制,并在此基礎上從培育社會資本、增大政府扶持力度、擴寬居民參與內容、強化居民參與能力、培養(yǎng)居民積極參與態(tài)度、加強鄉(xiāng)村旅游宣傳等方面提出策略建議。
[Abstract]:Rural tourism is an important topic of community development. Rural tourism plays an important role in adjusting the economic structure of the community, improving the living environment of the community residents and increasing the employment opportunities of the community residents. However, in the course of actual development, there are problems such as uneven distribution of benefits, over-utilization of resources, serious environmental health damage, etc. In particular, there is a tendency to "enclave" tourism management activities in some areas. Community residents become the main bearer of negative impact, the interests of community residents can not be protected. Therefore, the development of rural tourism must include the community residents, guide the community residents to participate in the development of rural tourism effectively, reasonably participate in the process of rural tourism development, balance the interests of the community residents, and attach importance to the demands and expectations of the community residents. To build a relatively harmonious participation environment for the community residents, make the residents take the initiative to participate, and promote the long-term and healthy development of community tourism. Community participation in rural tourism is affected by many factors, including economic factors, social factors, cultural factors and so on. This paper constructs the mechanism model of the influencing factors of community participation in rural tourism from the perspective of community residents' perception. This paper studies the effect of influencing factors on the participation of rural tourism communities, and obtains the basis of improving the participation of rural tourism communities, and promotes the sustained and healthy development of rural tourism. This paper analyzes the community integration theory, social capital theory, sustainable development theory and so on, from the perspective of community residents' perception, through the basic cognition of tourism development, social capital, The research on the relationship between the three factors of government support, the basic cognition of tourism development, social capital, government support perception, participation in tourism attitude; This paper studies the relationship between the five factors of participation ability and community participation, constructs a model of the mechanism of the influencing factors of community participation in rural tourism, and puts forward eight hypotheses, designs the influencing factors and community participation evaluation scale. This paper obtains the relevant data through questionnaire investigation, analyzes the data by using SPSS23.0 software and AMOS21.0 software, validates the model and hypothesis, eight hypotheses are all valid, and obtains the social capital, the government support strength perception. The influence of basic cognition of tourism development on the attitude of tourism participation; The social capital, the government support intensity perception, the tourism development foundation cognition to the rural tourism community participation degree, the participation tourism attitude, the participation ability to the rural tourism community participation degree influence degree; It is concluded that participatory attitude plays an intermediary role in the relationship between the basic cognition of tourism development, community participation, social capital and community participation, the perception of government support and community participation. Finally, on the basis of the hypothesis test results, the relationship between the influencing factors and the community participation and the interaction mechanism are explored, and on this basis, the social capital is cultivated, the government supports the government, and the residents' participation content is broadened. Strengthen the ability of residents to participate, cultivate the attitude of active participation of residents, strengthen the rural tourism publicity, and put forward some suggestions.
【學位授予單位】：山東師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7;F327
本文編號：2374576
[Abstract]:Rural tourism is an important topic of community development. Rural tourism plays an important role in adjusting the economic structure of the community, improving the living environment of the community residents and increasing the employment opportunities of the community residents. However, in the course of actual development, there are problems such as uneven distribution of benefits, over-utilization of resources, serious environmental health damage, etc. In particular, there is a tendency to "enclave" tourism management activities in some areas. Community residents become the main bearer of negative impact, the interests of community residents can not be protected. Therefore, the development of rural tourism must include the community residents, guide the community residents to participate in the development of rural tourism effectively, reasonably participate in the process of rural tourism development, balance the interests of the community residents, and attach importance to the demands and expectations of the community residents. To build a relatively harmonious participation environment for the community residents, make the residents take the initiative to participate, and promote the long-term and healthy development of community tourism. Community participation in rural tourism is affected by many factors, including economic factors, social factors, cultural factors and so on. This paper constructs the mechanism model of the influencing factors of community participation in rural tourism from the perspective of community residents' perception. This paper studies the effect of influencing factors on the participation of rural tourism communities, and obtains the basis of improving the participation of rural tourism communities, and promotes the sustained and healthy development of rural tourism. This paper analyzes the community integration theory, social capital theory, sustainable development theory and so on, from the perspective of community residents' perception, through the basic cognition of tourism development, social capital, The research on the relationship between the three factors of government support, the basic cognition of tourism development, social capital, government support perception, participation in tourism attitude; This paper studies the relationship between the five factors of participation ability and community participation, constructs a model of the mechanism of the influencing factors of community participation in rural tourism, and puts forward eight hypotheses, designs the influencing factors and community participation evaluation scale. This paper obtains the relevant data through questionnaire investigation, analyzes the data by using SPSS23.0 software and AMOS21.0 software, validates the model and hypothesis, eight hypotheses are all valid, and obtains the social capital, the government support strength perception. The influence of basic cognition of tourism development on the attitude of tourism participation; The social capital, the government support intensity perception, the tourism development foundation cognition to the rural tourism community participation degree, the participation tourism attitude, the participation ability to the rural tourism community participation degree influence degree; It is concluded that participatory attitude plays an intermediary role in the relationship between the basic cognition of tourism development, community participation, social capital and community participation, the perception of government support and community participation. Finally, on the basis of the hypothesis test results, the relationship between the influencing factors and the community participation and the interaction mechanism are explored, and on this basis, the social capital is cultivated, the government supports the government, and the residents' participation content is broadened. Strengthen the ability of residents to participate, cultivate the attitude of active participation of residents, strengthen the rural tourism publicity, and put forward some suggestions.
【學位授予單位】：山東師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7;F327
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