【摘要】：旅游業(yè)的資金投入,成為制約我國(guó)旅游產(chǎn)業(yè)發(fā)展的一大重要原因。其突出表現(xiàn)為融資方式欠佳,且存在著融資效率低、融資成本高等問(wèn)題。資金投入不足,以致于有資源卻沒(méi)有足夠的資金開發(fā),制約了旅游業(yè)的發(fā)展。本文從龍虎山景區(qū)的融資出發(fā),以江西省龍虎山旅游文化發(fā)展(集團(tuán))有限公司旅游企業(yè)為主體,從旅游行業(yè)的角度,借鑒前人理論研究的成果,聯(lián)系中國(guó)旅游類企業(yè)的經(jīng)營(yíng)實(shí)踐,對(duì)龍虎山目前的融資現(xiàn)狀、融資困境及困境成因進(jìn)行了深入地剖析,并基于企業(yè)金融成長(zhǎng)周期理論分析了龍虎山融資方式的創(chuàng)新機(jī)遇,兩者結(jié)合,對(duì)龍虎山融資方式的創(chuàng)新路徑和創(chuàng)新保障進(jìn)行了思考和研究分析。論文從理論和實(shí)踐的角度出發(fā),為企業(yè)融資方式的創(chuàng)新和融資方向的明確提供思路和策略借鑒。最終,本文得出了如下的結(jié)論。第一,龍虎山景區(qū)目前主要采取銀行信貸、政府融資平臺(tái)、整體項(xiàng)目融資、債券融資、民間資金以及引進(jìn)外資等融資模式,在融資過(guò)程中,面臨著政府介入較深,內(nèi)源融資不足、渠道過(guò)窄,融資成本較高,融資創(chuàng)新不足等困境。深入挖掘其困境的成因,主要受制于其“自然資源歸國(guó)家所有”的屬性,也與其內(nèi)部的融資方式創(chuàng)新不足,龍虎山景區(qū)內(nèi)部問(wèn)題等因素有關(guān),還與外部的缺乏多層次的資本市場(chǎng),缺乏健全匹配的融資機(jī)制以及缺乏完善的融資體系等環(huán)境因素有關(guān)。第二,無(wú)論是從經(jīng)濟(jì)發(fā)展、旅游行業(yè)發(fā)展的大環(huán)境還是從企業(yè)和景區(qū)自身發(fā)展來(lái)看,龍虎山景區(qū)融資方式創(chuàng)新具有必要性。而且,政策保障、社會(huì)技術(shù)進(jìn)步、消費(fèi)結(jié)構(gòu)改變、多層次金融市場(chǎng)體系建立為龍虎山景區(qū)融資方式創(chuàng)新提供了機(jī)遇和可行性。處于成熟階段的龍虎山景區(qū),要結(jié)合自身的特點(diǎn)抓住機(jī)遇,積極進(jìn)行融資方式的創(chuàng)新。第三,從融資方式創(chuàng)新路徑上看,特許經(jīng)營(yíng)權(quán)抵押融資、互聯(lián)網(wǎng)金融眾籌、設(shè)立景區(qū)產(chǎn)業(yè)基金、BOP與PPP有機(jī)結(jié)合創(chuàng)新,都是當(dāng)下龍虎山景區(qū)可以創(chuàng)新的融資方式。龍虎山景區(qū)在進(jìn)行融資方式創(chuàng)新路徑探索時(shí),離不開保障舉措。包括建立良好的融資金融環(huán)境和引導(dǎo)機(jī)制、旅游融資保障體系的完善等,從人才、平臺(tái)、政策、環(huán)境等方面做好保障工作,如此,才能保證龍虎山景區(qū)融資工作的良好開展。
[Abstract]:The capital investment of tourism has become an important reason for restricting the development of tourism industry in China. Its outstanding performance is that the financing mode is poor, and there are some problems such as low financing efficiency and high financing cost. Insufficient capital investment, so that there are resources but not enough funds to develop, restricted the development of tourism. Based on the financing of Longhu Mountain Scenic spot and the tourism enterprises of Jiangxi Longhu Mountain Tourism Culture Development (Group) Co., Ltd., from the perspective of tourism industry, this paper draws lessons from the previous theoretical research results. Based on the practice of tourism enterprises in China, this paper analyzes the present financing situation, financing predicament and causes of financing in Longhu Mountain. Based on the theory of enterprise financial growth cycle, the paper analyzes the innovation opportunities of financing mode in Longhu Mountain. Combining the two, the innovation path and innovation guarantee of financing mode in Longhu Mountain are studied and analyzed. From the point of view of theory and practice, this paper provides ideas and strategies for the innovation of financing mode and the clear direction of financing. Finally, this paper draws the following conclusions. First, at present, the Longghushan Scenic area mainly adopts financing models such as bank credit, government financing platform, overall project financing, bond financing, private funds and the introduction of foreign capital. In the process of financing, the government is faced with a deep involvement of the government. Lack of endogenous financing, narrow channels, high financing costs, insufficient financing innovation and other difficulties. The causes of its plight are mainly restricted by its attribute of "natural resources are owned by the state", and are also related to the lack of innovation in its internal financing methods, internal problems in the Longhu Mountain scenic area, and other factors. It is also related to the lack of multi-level capital market, the lack of matching financing mechanism and the lack of perfect financing system. Second, whether from the economic development, tourism industry development environment or from the development of enterprises and scenic areas, the financing mode innovation of Longhu Mountain Scenic area is necessary. Moreover, the policy guarantee, the social technology progress, the consumption structure change, the multi-level financial market system establishment has provided the opportunity and the feasibility for the Longhu Mountain scenic spot financing way innovation. In the mature stage of Longhu Mountain Scenic spot, we should seize the opportunity according to their own characteristics and actively innovate the financing method. Third, from the perspective of financing innovation path, franchise mortgage financing, Internet financing crowdfunding, the establishment of scenic spot industry fund, BOP and PPP organic combination of innovation, are the current Longhu Mountain scenic spot can be innovative financing methods. Longhu Mountain Scenic spot in the financing way innovation path exploration, can not leave the safeguard measure. Including the establishment of a good financing financial environment and guidance mechanism, the improvement of tourism financing security system, from the personnel, platforms, policies, environment and other aspects of security work, so as to ensure the good development of financing work in Longhu Mountain Scenic area.
【學(xué)位授予單位】：江西財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592.7;F590.66

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