【摘要】：旅游紀(jì)念品開發(fā)過程中面臨開發(fā)要素的取舍困境.通過對淘寶中的100件旅游紀(jì)念品進(jìn)行抽象歸納,概括了15項旅游紀(jì)念品要素,通過6名同學(xué)的評分評價,篩選出6項核心要素,并根據(jù)屬性劃分為外觀系統(tǒng)及功能系統(tǒng)2個系統(tǒng),經(jīng)過AHP分析法對評價體系指標(biāo)進(jìn)行權(quán)重賦予,以SD語義分析法制定參考評價標(biāo)準(zhǔn),通過對蒙古包插線板旅游紀(jì)念品的評價,得出蒙古包插線板處于旅游紀(jì)念品開發(fā)要素綜合評價Ⅱ級.經(jīng)進(jìn)一步計算,以方差分析法確定了評價體系中的6要素具有顯著差異,以此證明在要素歸納過程中要素間的區(qū)分度具有明顯差異,強(qiáng)化了評價體系的科學(xué)性.
[Abstract]:In the process of developing tourist souvenirs, we are faced with the dilemma of choosing and choosing the development elements. Through abstract induction of 100 items of tourist souvenirs in Taobao, 15 items of tourist souvenirs are summarized, and 6 core elements are selected through the evaluation of 6 students. According to the attributes, it is divided into two systems: appearance system and functional system. The index of evaluation system is given weight by AHP analysis method, and the reference evaluation standard is established by SD semantic analysis method, and through the evaluation of Mongolian yurts and thread board tourist souvenirs. It is concluded that the Mongolian yurts are placed in the second grade of comprehensive evaluation of tourist souvenirs development elements. Through further calculation, the variance analysis method is used to determine that there are significant differences among the six elements in the evaluation system, so as to prove that there are obvious differences in the differentiation of the elements in the process of factor induction, and to strengthen the scientific nature of the evaluation system.
【作者單位】： 銅仁學(xué)院旅游地理系;西北工業(yè)大學(xué)管理學(xué)院;湘南學(xué)院旅游管理學(xué)院;贛南師范大學(xué)歷史文化與旅游學(xué)院;
【基金】：貴州省人社廳留學(xué)歸國人員擇優(yōu)科技項目 貴州省科技技術(shù)基金項目:基于自然遺產(chǎn)價值觀的梵凈山環(huán)境變化研究(黔科合J字(2013)2273) 2013年國家自然科學(xué)基金:鄉(xiāng)村旅游地農(nóng)戶農(nóng)業(yè)生產(chǎn)行為及其影響因素研究:以江西省為例(41361034) 江西省社科聯(lián):江西創(chuàng)客文化培育研究—基于創(chuàng)客空間視角(16ZT21) 2015年贛南師范大學(xué)校級課題(15kyw28);2015年贛南師范大學(xué)校級教改課題(150623) 2015教育部大學(xué)生創(chuàng)新創(chuàng)業(yè)訓(xùn)練:贛南旅游紀(jì)念品開發(fā)(201510418009)
【分類號】：F592.6

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