福建省東山島游客旅游氣候偏好實證研究
發(fā)布時間：2018-11-21 13:47
【摘要】：濱海旅游發(fā)展前景廣闊,且深受人們的喜愛,因而在全球范圍內(nèi)有較廣泛的發(fā)展。氣候及其變化因素與濱海旅游的關(guān)系非常密切。近年來,隨著全球氣候變化呈現(xiàn)出明顯的變暖趨勢,氣候?qū)I海旅游發(fā)展的影響也更明顯。因此,濱海旅游氣候?qū)W研究對于濱海旅游的發(fā)展有重要意義。本文在閱讀和梳理相關(guān)研究文獻的基礎(chǔ)上,以福建東山島旅游為例,分析東山島旅游氣候條件,探究東山島旅游與氣候的關(guān)系,調(diào)查分析東山島旅游者的氣候感知。研究游客的旅游氣候偏好,可以明確在什么樣的天氣和氣候條件下最適宜開展旅游活動,從而可以為旅游目的地的營銷決策提供科學參考。在廣泛綜合前人研究的基礎(chǔ)上,通過對502位到福建東山島旅游的游客進行實地問卷調(diào)查,對所提出的研究假設(shè)進行有關(guān)檢驗。結(jié)果表明,大部分游客認為氣候在旅游目的地選擇諸影響因素中位居第3；在氣候諸變量中,游客認為舒適的氣溫最重要；游客認為理想的出游溫度介于25-29℃間,理想的下雨歷時是1小時,理想的風況是微風和中度風天氣,理想的天空狀況是25%云覆蓋的晴天和50%云覆蓋的陰天天氣；氣候變化引起沙灘面積縮小將對游客的旅游決策具有負面影響。以上研究結(jié)果部分證實了國外的有關(guān)研究,但部分與前人的研究結(jié)論仍有出入,建議未來在中國應(yīng)進一步加強基于游客感知的氣候偏好研究,以彌補現(xiàn)有研究的不足。最后,結(jié)合發(fā)現(xiàn)的東山島旅游存在與氣候相關(guān)的問題,提出了一些改善東山島旅游發(fā)展的措施建議。
[Abstract]:Coastal tourism has broad prospects and is loved by people, so it has a wide range of development in the world. Climate and its changing factors are closely related to coastal tourism. In recent years, with the global climate change showing an obvious warming trend, the impact of climate on coastal tourism development is more obvious. Therefore, the study of coastal tourism climatology is of great significance to the development of coastal tourism. On the basis of reading and combing relevant research documents, this paper takes Dongshan Island tourism in Fujian Province as an example, analyzes the tourism climate conditions of Dongshan Island, probes into the relationship between Dongshan Island tourism and climate, and investigates and analyzes the climate perception of Dongshan Island tourists. The study of tourists' preference for tourism climate can make clear what kind of weather and climate conditions are most suitable for carrying out tourism activities, thus providing a scientific reference for the marketing decisions of tourist destinations. On the basis of comprehensive previous studies, 502 tourists visiting Dongshan Island in Fujian Province were investigated with a questionnaire survey to test the research hypotheses put forward. The results show that most of the tourists think that climate is the third of the factors affecting the choice of tourist destination, and among the climate variables, the comfortable temperature is the most important. Tourists think that the ideal travel temperature is between 25-29 鈩，
本文編號：2347157
[Abstract]:Coastal tourism has broad prospects and is loved by people, so it has a wide range of development in the world. Climate and its changing factors are closely related to coastal tourism. In recent years, with the global climate change showing an obvious warming trend, the impact of climate on coastal tourism development is more obvious. Therefore, the study of coastal tourism climatology is of great significance to the development of coastal tourism. On the basis of reading and combing relevant research documents, this paper takes Dongshan Island tourism in Fujian Province as an example, analyzes the tourism climate conditions of Dongshan Island, probes into the relationship between Dongshan Island tourism and climate, and investigates and analyzes the climate perception of Dongshan Island tourists. The study of tourists' preference for tourism climate can make clear what kind of weather and climate conditions are most suitable for carrying out tourism activities, thus providing a scientific reference for the marketing decisions of tourist destinations. On the basis of comprehensive previous studies, 502 tourists visiting Dongshan Island in Fujian Province were investigated with a questionnaire survey to test the research hypotheses put forward. The results show that most of the tourists think that climate is the third of the factors affecting the choice of tourist destination, and among the climate variables, the comfortable temperature is the most important. Tourists think that the ideal travel temperature is between 25-29 鈩，
本文編號：2347157
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